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Is image recognition ready for DAM? 

We surveyed 49 DAM pros to find out

Let's face it, applyling metadata to files can be a real pain.

It's worth it because it saves everyone time in the end. But when there's a growing list of to-dos, it's tempting to put off applying metadata.

With more and more DAM software providers rolling out image recognition and auto-tagging tools, we can’t help but stop and wonder – is image recognition technology finally ready for DAM?

So, we surveyed 49 Widen customers after they put four image recognition services to the test.

Survey says...

Image recognition tools aren't very accurate. On a scale of 1-10, the highest weighted average rating among all four of the technology providers was a 5.27, suggesting that the auto-tagging technology is somewhat helpful but has significant room for improvement.

We asked participants, “Would you find value in using any of these image recognition services for auto-tagging your assets? Why or why not?”

Fifty-three percent of participants responded positively, indicating that they are excited to find any way whatsoever to improve search results and reduce the amount of time spent manually tagging their digital assets.

Read the article

Get in touch with Nate

Nate Holmes
Content Marketing Manager 

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Widen, 6911 Mangrove Lane, Madison, Wisconsin 53713 United States
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