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Expand what you can manage with Widen DAM to include product information, marketing copy, and other attributes.

Import product data to a user-friendly interface

Send product data to the Widen Collective® to provide role-based access across your business.

Import product specs from an upstream ERP or PLM system

Lock down fields to ensure accurate data

Set up permissions to control access to the Entries app, channel exports, and data imports

Filter the master product list by type or attribute

Product data in interface


Add copy, related digital assets, and pricing information

Organize what customers will read, see, and hear about your products in one view.

Add product descriptions, feature lists, and other marketing copy with a rich-text editor

Assign products to their correct brand, region, and product type

Associate assets to products, from existing assets in the DAM platform or new assets

Enrich products at the parent level to cascade those values to all of its variants

Copy, related assets, and product information


Email notification setup screen


Automate workflows to launch products faster

Use do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle.

Notify copywriters when products are ready for descriptions and other copy

Notify creative managers to kick-off new digital asset creation

Notify brand managers or legal personnel when copy is ready for review

Deliver up-to-date product content from one source

Syndicate product data to e-commerce, print publishers, websites, and other channels.

Configure a channel to only include products in a specific set of product types or region

Identify products that are missing information or need approval

Export data to Productsup for syndication to digital marketplaces

Send dealers new products ready for distribution

Product channel screens




Distribute product content using Channel Portals

Quickly create digital product catalogs for dealers, distributors, and sales teams using the product assets and attributes in your Widen site.

  • Automatically generate a portal using the products and attributes you’ve configured for a given Channel
  • View a Pproduct Ddetails Ppage (PDP) that provides the details of the product and its variants
  • Brand the portal with your logo, colors, and font for a white labeled experience
  • Secure the portal behind a login or make public
  • Share the portal via a link or embed it in a webpage

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Interested in learning more? We're here.

Our team is excited to hear about your brand and content goals, and share how our software can help.

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