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Core to our product information management (PIM) capabilities, Entries organizes your product information, marketing copy, and digital assets in one user- friendly system.

Import product data to a user-friendly interface

Send product data to the Widen Collective® to provide role-based access across your business.

Import product specs from an upstream ERP or PLM system

Lock down fields to ensure accurate data

Set up permissions to control access to the Entries app, channel exports, and data imports

Filter the master product list by type or attribute

Product data in interface


Add copy, related digital assets, and pricing information

Organize what customers will read, see, and hear about your products in one view.

Add product descriptions, feature lists, and other marketing copy with a rich-text editor

Assign products to their correct brand, region, and product type

Associate assets to products, from existing assets in the DAM platform or new assets

Enrich products at the parent level to cascade those values to all of its variants

Copy, related assets, and product information


Email notification setup screen


Automate workflows to launch products faster

Use do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle.

Notify copywriters when products are ready for descriptions and other copy

Notify creative managers to kick-off new digital asset creation

Notify brand managers or legal personnel when copy is ready for review

Deliver up-to-date product content from one source

Syndicate product data to e-commerce, print publishers, websites, and other channels.

Configure a channel to only include products in a specific set of product types or region

Identify products that are missing information or need approval

Export data to Productsup for syndication to digital marketplaces

Send dealers new products ready for distribution

Product content screens


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Interested in learning more? We're here.

Our team is excited to hear about your brand and content goals, and share how our software can help.

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