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Widen Collective® core features

It’s not just about what the Collective does, but how these capabilities work together to simplify the way brand, marketing, and product content is organized, accessed, and delivered to market

Digital asset management features graphic


See what you’re working with — literally and figuratively. View and interact with hi-resolution previews for a wide range of file formats.



Podcasts, music, sound effects, and mnemonics.

Brand guidelines
Messaging, visual styles, and values.

Sell sheets, legal, reports, and scripts.

Illustrations, logos, photographs, camera raw, and 360° spin photography.

Whitepapers, slide decks, and e-books.

Product data
Specifications, measurements, feature lists, and ingredients.

Final produced pieces, short versions for social, comp reels, b-roll, and training.

InDesign, Photoshop, and Illustrator files.


Maximize the use of your content. Give users a variety of options to find exactly what they need.

Maximize the use of your content screen shots


Make browsing a snap with a category menu. Users can drill down through a menu structure to find or discover the assets, products, and templates they need.

Design a metadata schema that reflects your unique business processes and structure. Unlimited options allow your site to be as simple or sophisticated as you'd like.

Faceted search
Turn controlled metadata values, numeric ranges, or date fields into powerful search filters.

Version control
Track file iterations and retain the related metadata values. Duplicate filenames trigger conflicts that can be added as versions.

Asset history
See all activity on an asset from the time it was uploaded, at a glance. Change incorrect metadata or confirm which users made changes.

Predictive search
Use predictive search to complete the text entered in the search bar based on filenames, category names, and metadata fields.

Keyword search
Enter terms for a search across all metadata fields and values.

Advanced search
Limit your search to specific metadata fields to return precise date ranges, file formats, or other values.

Related assets
Discover assets that are similar based on metadata, product associations, or visual style.

Keep content accessible at the end of its lifecycle for long-term preservation.


Prepare for omnichannel distribution by organizing what customers will read, see, and hear about your products in one view.

Prepare for omnichannel distribution screen shots


Import technical data
Import product specifications from an upstream ERP, PLM, or MDM system.

Verify data completeness
Identify products that are missing information or need approval.

Rich-text editor
Add product descriptions, feature lists, and other marketing copy with a rich-text editor.

Product history
See all activity on a product from the time it was created, at a glance. Review the changes made to product information and change details.

Associate assets to products
Associate new or existing assets in the platform with product records.

Product variants
Enrich products at the parent level to cascade values across all related variants.

Syndicate data to e-commerce platforms, online marketplaces, websites, and other channels using Productsup.

Configure a channel export to only include products in a specific set of product types or region.

Channel Portals
Quickly create digital product catalogs that provide dealers, distributors, and sales teams with up-to-date assets and information.


Keep projects moving forward across regions and time-zones with self-serve access.

Workflow and analytics screen shots


Branded login page
Begin your user experience with your login page. Brand it with a logo, color scheme, and hero graphic that tells your story.

Dashboard messages
Target specific user groups with permissioned, customized dashboard messages to highlight key assets, brand guidelines, and product launches.

Workflow visibility
Gain visibility and insight into your creative lifecycle as concepts evolve into distributable assets.

Time-based access
Control access to assets with release and expiration dates.

Asset-level analytics
See asset usage data like page views, embed code views, downloads, and intended use.


Send content to teams or systems to support sales, marketing, and e-commerce operations.

Share links and embed codes screen shots


Share links
Include this link in an email or instant message to give others easy access to an asset preview, with an option to download the file.

Embed codes
Create a block of HTML text to embed in a webpage, email, or other online source.

Create once publish everywhere (COPE)
Maintain one master asset and update versions everywhere online.

Share curated sets of assets with control and flexibility in a beautiful branded webpage. No coding required.

Create web and print collateral on demand using your centralized digital assets.

Import, deliver, and sync data across software tools. Connect data with managed integrations, prebuilt connectors, ready-to-use plugins, and REST API.

Global content delivery network (CDN)
Give users up-to-date, high-speed, and low-latency access to assets securely, with our CDN, Amazon CloudFront.

Data exports
Export product listings, user information, metadata, order and upload history, asset search results, and more.


Accelerate your workflows by automating manually-intensive tasks. With the scale of today’s content needs, the time savings quickly adds up.

Accelerate your workflows screen shots


Use AI-powered auto tagging to apply keywords that make files instantly searchable.

Paths notifications
Set up rule-based notifications to alert users of events throughout the content and product lifecycle. No coding required.

Auto-updating portals
Identify criteria, such as persona, campaign, or format, and approved assets will automatically be available through the portal.

Multi-stage workflows
Set up repeatable workflows so the right people are reviewing content at the right time.

Image conversions on the fly
Resize, crop, or convert images into a specific size, DPI, color space, or format.

Video conversions on the fly
Convert files into a specific bitrate, frame rate, or pixel width and height.

Annotate content, compare proofs, and aggregate team feedback.

Metadata importer
Map metadata for batch processes, such as uploading assets from a photoshoot, updating products, or importing assets from another DAM system.

Upload profiles
Define default metadata for different profiles to streamline the asset upload and approval process. 

Upload via a smart workflow
Upload files and folders effortlessly using this drag-and-drop tool. Apply default metadata, categories, and security, or use the guided wizard to assign custom data.


Configure the Widen Collective to support your teams, systems, and rights management.

Configure your Widen Collective screen shots


Place your users into permissioned roles based on department, job, or any other function. Each Collective site can accommodate over 150 different roles, for enterprise governance.

Asset groups
Secure your content by using assets groups to control the files each role is able to view, order, edit, or delete.

Read-only data
Lock down fields to ensure accurate data.

Single sign-on (SSO)
Remove login obstacles and increase security by automatically authenticating users. SAML 2.0 and Simple One-Way HTTP supported.

Asset release and expiration dates
Set default asset release and expiration dates and permission them by user role.

End-user license agreement (EULA)
Customize the EULA upon login, and configure order and download settings to align with your legal requirements.

Site-level analytics
Track user-engagement metrics, including login, download, and search activity. Our dashboards are loaded with “must track” sitewide asset engagement and user activity.

Stop screen capture reuse by adding visible watermarks to previews. Set visible or hidden watermarks on downloads by user group.

Conversion formats
Determine conversion formats that display when you download or share assets. Image, audio, and video conversions can be user-role specific.

Enterprise security

Rely on the durability of SOC 2-compliant Amazon infrastructure. Data is transferred over SSL, encrypted at rest, and backed up in cold storage.

Widen Collective mobile app screen shot

Mobile app

Search, view, share, and download assets on-the-go using the Widen Collective mobile app for iOS and Android.

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