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Widen Launches Sweeping Upgrades to its Combined DAM and PIM Solution

by Widen Marketing, May 25, 2021 6:15:00 AM

MADISON, Wisc. – May 25, 2021 – Widen today launched sweeping upgrades to the Widen Collective, its platform that combines digital asset management (DAM) and product information management (PIM) into one category-bending solution. The Collective equips brands to bring together product data, marketing content, and digital assets, send them anywhere their customers shop, and automate the steps in that process. The upgrades will help brands establish a product content supply chain that minimizes manual steps and maximizes speed to market.

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Topics: Marketing, PIM

2021 Widen Connectivity Report Explores the Role of Product Information in Building Trust and Driving Sales Online

by Widen Marketing, May 11, 2021 6:00:00 AM

MADISON, Wisc. – May 11, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, today published the 2021 Widen Connectivity Report: Connecting the dots between marketing, information, and customer experience. Widen’s research team explored how brands have reached their audiences despite lockdowns, social distancing, and other challenges of the COVID-19 economy. The report finds that although marketers consider product information critical to establishing trust and driving sales online, they struggle to use this information to its fullest potential.

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Widen Named SIIA Business Technology Product CODiE Award Finalist for Best Content Management Platform

by Widen Marketing, May 6, 2021 8:00:00 AM

MADISON, Wisc. – May 6, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, today announced that its combined DAM and PIM platform was named a 2021 SIIA CODiE Award finalist in the Best Content Management Platform category. Finalists represent the best products, technologies, and services in software, information, and business technology.

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Widen and 1WorldSync Partner to Streamline 360° Product Image Creation

by Widen Marketing, Apr 20, 2021 6:00:00 AM

MADISON, Wisc. – April 20, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, and 1WorldSync™, a leading provider of omnichannel product content solutions, today announced the formation of an image capture partnership. Snap36, a recent acquisition of 1WorldSync and market leader in 360° product experiences, will serve as Widen’s go-to partner for DAM and PIM clients in need of 360° spin imagery that provides life-like, 3D experiences for e-commerce shoppers. The partnership will enable B2B and B2C brands to rapidly create, upload, tag, and publish 360° imagery that improves conversion rates. 

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Widen Announces Official Strategic Partnership with

by Widen Marketing, Mar 23, 2021 6:00:00 AM

CHICAGO, March 23, 2021 – Widen, a leader in the cloud-based digital asset management (DAM) + product information management (PIM) software industry, is pleased to announce its official strategic partnership with, a digital agency and industry leader in professional website design, development, and digital marketing. This partnership bridges the gap between digital experience services and integrated DAM+PIM offerings – ultimately, creating a robust digital solution to meet customer needs.

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Widen and Showpad strengthen their partnership as demand to support businesses navigating new and enhanced digital offerings increases

by Widen Marketing, Mar 9, 2021 2:00:00 AM

LONDON, UK – March 9, 2021 Today, digital asset management (DAM) and product information management (PIM) company Widen, announces its reinvigorated partnership with global sales enablement leader, Showpad. The partnership is aimed at providing both existing and new customers with the ultimate customer experience, allowing businesses to access their digital assets, all from within Showpad’s sales enablement platform.

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Widen and Shutterstock Launch Integration to Streamline Content Workflows

by Widen Marketing, Mar 2, 2021 6:00:00 AM

MADISON, Wisc. – March 2, 2021 – Widen, a maker of digital asset management (DAM) and product information management (PIM) software, and Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies, today launched an integration that automatically syncs assets between their platforms. Content professionals can now curate assets in Shutterstock and sync them to the Widen Collective with metadata, licensing information, and usage rights included.

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Topics: Integrations

Widen Named to Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences

by Widen Marketing, Feb 18, 2021 10:30:50 AM

MADISON, Wis., Feb. 18, 2021 (GLOBE NEWSWIRE) -- Widen, leading maker of digital asset management (DAM) and product information management (PIM) software, today announced it was named to the Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences in Q1 2021. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations.

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Widen and Outfit Announce Partnership to Simplify Brand Consistency and Content Creation

by Widen Marketing, Feb 16, 2021 4:00:00 AM

MADISON, Wisc., USA and BRISBANE, QLD, Australia – Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Outfit, a brand automation platform, today announced their new partnership. Brands can now integrate Widen and Outfit into one workflow that enables users to self-create personalized content while protecting brand consistency, increasing speed to market, and reducing costs. 

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By Terry to accelerate digital transformation through partnership with Widen

by Widen Marketing, Jan 19, 2021 10:40:00 AM

LONDON, Jan. 19, 2021 (GLOBE NEWSWIRE) -- Today, digital asset management (DAM) technology provider Widen, has announced that premium makeup and cosmetic brand By Terry, has selected Widen for the provision of a DAM solution. The partnership will see By Terry implement Widen’s DAM software, the Widen Collective®, to accelerate and expand the digital reach of the cosmetic brand. By Terry’s strategic move to digitally transform its technology and processes is well-timed with the estimated market growth which is expected to exceed US$80.5 billion by 2024.

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Widen press releases

Read the latest news and announcements from Widen.


2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

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