MADISON, Wisc. – May 25, 2021 – Widen today launched sweeping upgrades to the Widen Collective^Ⓡ, its platform that combines digital asset management (DAM) and product information management (PIM) into one category-bending solution. The Collective equips brands to bring together product data, marketing content, and digital assets, send them anywhere their customers shop, and automate the steps in that process. The upgrades will help brands establish a product content supply chain that minimizes manual steps and maximizes speed to market.

MADISON, Wisc. – May 11, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, today published the 2021 Widen Connectivity Report: Connecting the dots between marketing, information, and customer experience. Widen’s research team explored how brands have reached their audiences despite lockdowns, social distancing, and other challenges of the COVID-19 economy. The report finds that although marketers consider product information critical to establishing trust and driving sales online, they struggle to use this information to its fullest potential.

MADISON, Wisc. – May 6, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, today announced that its combined DAM and PIM platform was named a 2021 SIIA CODiE Award finalist in the Best Content Management Platform category. Finalists represent the best products, technologies, and services in software, information, and business technology.