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Six Manufacturer Use Cases for DAM+PIM Software

When it comes to technology, marketers have options upon options that they can mix and match to assemble their ideal combination of systems. However, no such combo has quite so many favorable use cases for manufacturing marketers as DAM+PIM software.

What is DAM+PIM software?

DAM+PIM software is the integration of a digital asset management (DAM) system and a product information management (PIM) system.

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1. E-commerce

DAM and PIM technologies are a winning combination for any manufacturer that wants to drive more revenue by launching, expanding, or improving their online sales efforts across owned and partner channels.

By 2025, 93% of B2B manufacturers expect to generate over 20% of their sales through their e-commerce website alone.1

DAM + PIM = Ideal e-commerce environment

Product images

Demo videos

Supporting content

Product attributes

Marketing copy

Technical specs

Accurate product listings

Complete information for buyers

Speed to support SKU changes

Consistency across channels

Customization and control by channel

Keyword-rich copy and strong SEO

 


2. Digital transformation

DAM+PIM technology transforms the way manufacturing organizations work by infusing efficiency, collaboration, and automation into everyday marketing and creative processes.

78% of manufacturing organizations have undergone at least one digital transformation project.2

Transforming everyday processes

Reviews and approvals
Online proofing, notifications, and automated routing accelerate workflows and streamline collaboration

Data and content aggregation
Automation and quick importing makes adding new content and product information from other sources and systems easy

Master file management
One place to edit and update data and content eliminates spreadsheets, redundant work, and automatically syncs across systems, related entries, and channels

Request fulfillment
Self-service access and a searchable database reduces reliance on marketing teams to provide assets and information to colleagues and partners

Distribution
A control hub that simplifies the sharing of content and information across people, technologies, and channels helps marketers scale their efforts

90% of manufacturing executives say the impact of technologies has been positive, will continue to foster greater productivity, enable more customization, and allow for growth.3

 

3. Sales enablement

DAM+PIM technology empowers dealers, resellers, and sales representatives with on-demand, self-service access to the resources and knowledge needed to close more deals.

Supporting a salesforce today isn’t what it used to be

96% Sales teams that have fully or partially shifted to remote selling4

78% Business buyers that expect salespeople to be trusted advisors that add value5

81% Sales operations that say sales technology needs have significantly changed from 20196

96% of sales teams have fully or partially shifted to remote selling4

78% of business buyers expect salespeople to be trusted advisors that add value5

81% of sales operations say sales technology needs have significantly changed from 20196


DAM+PIM technology closes the sales support gap
  • Sales collateral
  • Assets for partner sites
  • Accurate product details
  • Technical information
  • Localized resources
  • Top performing content
  • Marketing language

4. New market launches

DAM+PIM technology helps marketers support company initiatives to open up revenue streams in new locations and go to market faster.

Manufacturing sales leaders say the top ways to drive company growth are:7

1 Expanding into new geographies

2 Expanding routes to market

3 Obtaining new clients

 

DAM+PIM technology = the competitive advantage

A central database makes it easy to aggregate and adapt existing product information and content for a specific market.

  • Language
  • Measurements
  • Currency
  • Cultural norms

Automation and collaboration capabilities streamline workflows and processes to speed up time to market.

  • Fast data and content imports
  • Automated approval routing
  • Workflow notifications
  • Scheduled release of content

5. Offline publishing

DAM+PIM technology allows marketers to extend their entire product and content library to offline print channels with accuracy, consistency, and ease. 

Print in its many forms
  • Product catalog
  • Promotional flyer
  • Direct mail
  • Magalog
  • Brochure
  • Price list
Easy as 1, 2, 3 with DAM+PIM software 

Goal here is to illustrate how DAM + PIM are the perfect combo b/c you can easily pull product + visuals together to customize what you want to include in a print publication.

1 Select SKUs and product data 

2 Associate images with products

3 Create custom exports

 

6. Omnichannel experience

DAM+PIM technology provides marketers with a single source of truth for all of their product information and content so they can deliver on the much-coveted omnichannel experience. 

What is an omnichannel experience? 

An omnichannel experience is when a customer’s overall experience with a brand is positive, consistent, and unified across all channels, touchpoints, and engagements.

 

From here to there

How DAM+PIM technology fuels an omnichannel experience

DAM+PIM technology preserves the integrity and accuracy of an organization's product information and content. 

These are examples of how DAM+PIM does this: 

  • One place to edit
  • Version control
  • Locked values
  • Master library
  • Assets associated with SKUs

Control of content and product data gives marketers control over the customer experiences they deliver across touchpoints.

  • Mobile/Desktop
  • Chatbots
  • Reseller sites
  • Dealer collateral
  • In-person
  • Social media
  • Print
  • Emails

A controlled customer experience is more likely to fuel an omnichannel experience through:

  • Accurate information
  • Helpful resources
  • Positive brand associations
  • Faster service
  • Consistency across channels 

84% of customers say the experience a company provides is as important as its products and services.8

Want to learn more about the power of DAM+PIM technology?

Discover the Widen Collective®.

Request a demo today!

 

Notes

1. Episerver, 2020 B2B Digital Experience Report, April, 27, 2020, 18, https://www.episerver.com/reports/b2b-digital-experiences-report.
2. Episerver, Digital Experience Report, 9.
3. National Center for the Middle Market, Middle Market Manufacturing: How to Thrive in a Transforming Environment, 12, https://www.middlemarketcenter.org/research-reports/middle-market-manufacturing-best-practices-growth-success.
4. Liz Harrison, Ryan Gavin, Candace Lun Plotkin, and Jennifer Stanely, “How B2B Sales Have Changed During COVID-19,” McKinsey & Company, July 14, 2020, https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-b2b-sales-have-changed-during-covid-19#.
5. Salesforce, State of Sales, Third Edition, September 28, 2019, 6, https://www.salesforce.com/eu/form/pdf/state-of-sales-3rd-edition
6. Salesforce, State of Sales, Fourth Edition, September 22, 2020, 16, https://www.salesforce.com/resources/research-reports/state-of-sales/.
7. Salesforce, State of Sales, Fourth Edition, 24.
8. Salesforce, State of Marketing, Sixth Edition, May 19, 2020, 7, https://www.salesforce.com/form/pdf/6th-state-of-marketing/.