Six Manufacturer Use Cases for DAM and PIM Software
When it comes to technology, marketers have options upon options that they can mix and match to assemble their ideal solution . However, no such combo has quite so many favorable use cases for manufacturing marketers as a combined DAM and PIM platform. While integrations are great for connecting software, bringing these tools into one system gives teams a complete 360-degree view of all content that represents your product in the market, making a seamless customer experience possible.
What is DAM software?
Digital asset management (DAM) is the practice of administering, categorizing, and securing digital media files. A DAM solution enables teams to centralize and automate their DAM efforts by keeping content organized, searchable, and ready for use.
What is PIM software?
Product information management (PIM) is the process of collecting, managing, and distributing the information used to market and sell products. A PIM solution is designed to centralize this information and make it easily accessible and searchable.
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DAM and PIM technologies are a winning combination for any manufacturer that wants to drive more revenue by launching, expanding, or improving their online sales efforts across owned and partner channels.
By 2025, 93% of B2B manufacturers expect to generate over 20% of their sales through their e-commerce website alone.1
||Ideal e-commerce environment
Accurate product listings
Complete information for buyers
Speed to support SKU changes
Consistency across channels
Customization and control by channel
Keyword-rich copy and strong SEO
2. Digital transformation
DAM and PIM technology transforms the way manufacturing organizations work by infusing efficiency, collaboration, and automation into everyday marketing and creative processes.
78% of manufacturing organizations have undergone at least one digital transformation project.2
Transforming everyday processes
Reviews and approvals
Online proofing, notifications, and automated routing accelerate workflows and streamline collaboration
Data and content aggregation
Automation and quick importing makes adding new content and product information from other sources and systems easy
Master file management
One place to edit and update data and content eliminates spreadsheets, redundant work, and automatically syncs across systems, related entries, and channels
Self-service access and a searchable database reduces reliance on marketing teams to provide assets and information to colleagues and partners
A control hub that simplifies the sharing of content and information across people, technologies, and channels helps marketers scale their efforts
90% of manufacturing executives say the impact of technologies has been positive, will continue to foster greater productivity, enable more customization, and allow for growth.3
3. Sales enablement
DAM and PIM technology empowers dealers, resellers, and sales representatives with on-demand, self-service access to the resources and knowledge needed to close more deals.
Supporting a salesforce today isn’t what it used to be
96% Sales teams that have fully or partially shifted to remote selling4
78% Business buyers that expect salespeople to be trusted advisors that add value5
81% Sales operations that say sales technology needs have significantly changed from 20196
96% of sales teams have fully or partially shifted to remote selling4
78% of business buyers expect salespeople to be trusted advisors that add value5
81% of sales operations say sales technology needs have significantly changed from 20196
DAM and PIM technology closes the sales support gap
- Sales collateral
- Assets for partner sites
- Accurate product details
- Technical information
- Localized resources
- Top performing content
- Marketing language
4. New market launches
DAM and PIM technology helps marketers support company initiatives to open up revenue streams in new locations and go to market faster.
Manufacturing sales leaders say the top ways to drive company growth are:7
1 Expanding into new geographies
2 Expanding routes to market
3 Obtaining new clients
DAM and PIM technology = the competitive advantage
A central database makes it easy to aggregate and adapt existing product information and content for a specific market.
- Cultural norms
Automation and collaboration capabilities streamline workflows and processes to speed up time to market.
- Fast data and content imports
- Automated approval routing
- Workflow notifications
- Scheduled release of content
5. Offline publishing
DAM and PIM technology allows marketers to extend their entire product and content library to offline print channels with accuracy, consistency, and ease.
Print in its many forms
- Product catalog
- Promotional flyer
- Direct mail
- Price list
Easy as 1, 2, 3 with DAM and PIM software
Goal here is to illustrate how DAM and PIM are the perfect combo b/c you can easily pull product + visuals together to customize what you want to include in a print publication.
1 Select SKUs and product data
2 Associate images with products
3 Create custom exports
6. Omnichannel experience
DAM and PIM technology provides marketers with a single source of truth for all of their product information and content so they can deliver on the much-coveted omnichannel experience.
What is an omnichannel experience?
An omnichannel experience is when a customer’s overall experience with a brand is positive, consistent, and unified across all channels, touchpoints, and engagements.
From here to there
How DAM and PIM technology fuels an omnichannel experience
DAM and PIM technology preserves the integrity and accuracy of an organization's product information and content.
These are examples of how DAM and PIM does this:
- One place to edit
- Version control
- Locked values
- Master library
- Assets associated with SKUs
Control of content and product data gives marketers control over the customer experiences they deliver across touchpoints.
- Reseller sites
- Dealer collateral
- Social media
A controlled customer experience is more likely to fuel an omnichannel experience through:
- Accurate information
- Helpful resources
- Positive brand associations
- Faster service
- Consistency across channels
84% of customers say the experience a company provides is as important as its products and services.8
Want to learn more about the power of DAM and PIM technology?
Discover Acquia DAM and PIM.
1. Episerver, 2020 B2B Digital Experience Report
, April, 27, 2020, 18, https://www.episerver.com/reports/b2b-digital-experiences-report
2. Episerver, Digital Experience Report
3. National Center for the Middle Market, Middle Market Manufacturing: How to Thrive in a Transforming Environment,
4. Liz Harrison, Ryan Gavin, Candace Lun Plotkin, and Jennifer Stanely, “How B2B Sales Have Changed During COVID-19,” McKinsey & Company, July 14, 2020, https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-b2b-sales-have-changed-during-covid-19#
5. Salesforce, State of Sales, Third Edition,
September 28, 2019, 6, https://www.salesforce.com/eu/form/pdf/state-of-sales-3rd-edition.
6. Salesforce, State of Sales
, Fourth Edition
, September 22, 2020, 16, https://www.salesforce.com/resources/research-reports/state-of-sales/
7. Salesforce, State of Sales
, Fourth Edition
8. Salesforce, State of Marketing
, Sixth Edition,
May 19, 2020, 7, https://www.salesforce.com/form/pdf/6th-state-of-marketing/