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When it comes to technology, marketers have options upon options that they can mix and match to assemble their ideal combination of systems. However, no such combo has quite so many favorable use cases for manufacturing marketers as DAM+PIM software.
DAM+PIM software is the integration of a digital asset management (DAM) system and a product information management (PIM) system.
DAM and PIM technologies are a winning combination for any manufacturer that wants to drive more revenue by launching, expanding, or improving their online sales efforts across owned and partner channels.
By 2025, 93% of B2B manufacturers expect to generate over 20% of their sales through their e-commerce website alone.1
| DAM + | PIM = | Ideal e-commerce environment |
|
Product images Demo videos Supporting content |
Product attributes Marketing copy Technical specs |
Accurate product listings Complete information for buyers Speed to support SKU changes Consistency across channels Customization and control by channel Keyword-rich copy and strong SEO |
DAM+PIM technology transforms the way manufacturing organizations work by infusing efficiency, collaboration, and automation into everyday marketing and creative processes.
78% of manufacturing organizations have undergone at least one digital transformation project.2
Reviews and approvals
Online proofing, notifications, and automated routing accelerate workflows and streamline collaboration
Data and content aggregation
Automation and quick importing makes adding new content and product information from other sources and systems easy
Master file management
One place to edit and update data and content eliminates spreadsheets, redundant work, and automatically syncs across systems, related entries, and channels
Request fulfillment
Self-service access and a searchable database reduces reliance on marketing teams to provide assets and information to colleagues and partners
Distribution
A control hub that simplifies the sharing of content and information across people, technologies, and channels helps marketers scale their efforts
90% of manufacturing executives say the impact of technologies has been positive, will continue to foster greater productivity, enable more customization, and allow for growth.3
DAM+PIM technology empowers dealers, resellers, and sales representatives with on-demand, self-service access to the resources and knowledge needed to close more deals.
Supporting a salesforce today isn’t what it used to be
96% Sales teams that have fully or partially shifted to remote selling4
78% Business buyers that expect salespeople to be trusted advisors that add value5
81% Sales operations that say sales technology needs have significantly changed from 20196
96% of sales teams have fully or partially shifted to remote selling4
78% of business buyers expect salespeople to be trusted advisors that add value5
81% of sales operations say sales technology needs have significantly changed from 20196
DAM+PIM technology helps marketers support company initiatives to open up revenue streams in new locations and go to market faster.
1 Expanding into new geographies
2 Expanding routes to market
3 Obtaining new clients
A central database makes it easy to aggregate and adapt existing product information and content for a specific market.
Automation and collaboration capabilities streamline workflows and processes to speed up time to market.
DAM+PIM technology allows marketers to extend their entire product and content library to offline print channels with accuracy, consistency, and ease.
Goal here is to illustrate how DAM + PIM are the perfect combo b/c you can easily pull product + visuals together to customize what you want to include in a print publication.
1 Select SKUs and product data
2 Associate images with products
3 Create custom exports
DAM+PIM technology provides marketers with a single source of truth for all of their product information and content so they can deliver on the much-coveted omnichannel experience.
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What is an omnichannel experience? An omnichannel experience is when a customer’s overall experience with a brand is positive, consistent, and unified across all channels, touchpoints, and engagements. |
How DAM+PIM technology fuels an omnichannel experience
DAM+PIM technology preserves the integrity and accuracy of an organization's product information and content.
These are examples of how DAM+PIM does this:
Control of content and product data gives marketers control over the customer experiences they deliver across touchpoints.
A controlled customer experience is more likely to fuel an omnichannel experience through:
84% of customers say the experience a company provides is as important as its products and services.8
Want to learn more about the power of DAM+PIM technology?
Discover the Widen Collective®.
Notes
1. Episerver, 2020 B2B Digital Experience Report, April, 27, 2020, 18, https://www.episerver.com/reports/b2b-digital-experiences-report.
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