Reaching New Distances: How Trek Scaled Their Brand Globally with a DAM
How does a global brand maintain a consistent identity while empowering their retailers, employees, distributors and vendors to move quickly? It’s a herculean task that, when done well, creates a powerful marketing machine.
Learn how Trek Bicycle Corporation has orchestrated their DAM to be the marketing hub that enables their global partners to easily share their brand with the world. Get the best practices on how to save time and resources while supporting a distributed marketing organization.
Watch this webinar with Trek to find out:
- How to build a world-class marketing machine using DAM
- Steps for building a strategic roadmap that connects DAM to desired customer outcomes
- How Trek continues to evolve and innovate with DAM to adapt to the changing market