The Future of DAM:
Connecting Content and Data with the Composable Enterprise
The role of digital asset management (DAM) is evolving to keep pace with our digital-first world. To deliver relevant content across the customer experience, brands must position their DAM system at the center of their technology ecosystem. This requires a new approach to enterprise architecture: composability.
A composable architecture gives brands flexibility to leverage content, data, and design across the customer journey to fuel engagement.
Join Alex Dal Canto, Sr. Product Marketing Director at Acquia, and Jake Athey, VP Marketing and Customer Experience at Widen, an Acquia Company, as they explore:
- The limitations of legacy architectures
- What a composable architecture (the opposition of a legacy architecture) looks like
- Composability in action
- Preparing your DAM strategy for the future