Mastering the Omnichannel Customer Experience
Learn how New Balance creates unparalleled brand experiences across multiple channels and touchpoints
Building an omnichannel presence has become the ultimate goal for online retailers. The objective is to provide a seamless, personalised experience across any device, app, or location where a customer chooses to shop — boosting brand recognition and loyalty.
In this webinar recording, We teamed up with Internet Retailing to explore how brands like New Balance and Fanatics mastered the art of omnichannel retailing.
Download this recording to get an insight into how each of these brands use digital asset management (DAM) and product information management (PIM) solutions to support the brand experience they’re known for today.
Topics covered include:
- How New Balance creates a cohesive brand experience across multiple channels
- How Fanatics streamlined their marketing operations to transform their customer experience
- How DAM and PIM solutions can support a scalable, effective digital commerce strategy