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Mapping Your Martech Stack

A practical approach to building and managing your marketing technology stack

Having a martech stack isn’t a new concept. In fact, you likely already have one in place. But what you probably don’t have is a clear view of what technologies are being used throughout your company, and how they’re working together! To ensure your marketing technology investments are being used effectively, you need to have a map of your martech stack.

“Marketing technology is not just about making existing processes more efficient. It’s the interface by which marketing sees and touches the digital world. Your choice of marketing software — and how you use it  — will shape the experience you deliver to your prospects and customers.”
Scott Brinker, vice  president platform ecosystem at HubSpot

To help get a clear view of the marketing tools that make up your martech stack, we’ve teamed up with the martech experts at CabinetM. Leveraging insights from hundreds of marketing stacks, and with input from some of the leading marketing operations teams across from the world, Jake Athey, VP of marketing at Widen, and Anita Brearton, founder and CEO of CabinetM, will walk through:

  • Best practices for building and managing marketing technology stacks
  • Digital asset management’s (DAM) crucial role in your martech stack
  • Identifying overlap in your marketing tools
  • Hiring a marketing technologist and why you need one

Don’t just keep blindly adding to your martech stack. Map it! And ensure you’re getting the most out of it.

CabinetM helps modern marketing teams build, manage and optimize their marketing technology suite in a rapidly transforming digital marketing environment. The platform enables full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers, teams, and throughout enterprise organizations.