New Retail: How Retailer and Brand Partnerships Continue to Evolve
And how brands have adopted a combined DAM and PIM to help
The digital awakening seen over the past year, combined with the pandemic’s impact on bricks-and-mortar retail, has pushed brands to reinvent themselves for the new landscape — taking notes from those who already dominated the D2C space.
In this webinar, we’ve teamed up with Retail Gazette to explore the key trends impacting how retailer and brand relationships function as the world of commerce evolves to meet fresh consumer demands.
Join Ben Sillitoe, Editor at Retail Gazette, and Jake Athey, Widen's VP of Marketing and Customer Experience, to explore:
- The macro trends changing how consumer-facing organisations do business
- The need for omnichannel marketing and what that entails
- Approaches leading brands are taking and why they’re turning to tech such as a combined digital asset management (DAM) and product information management (PIM) solution to gain success in the new marketplace