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Extraordinary customer experiences are like great conversations. Both parties feel fulfilled and heard, and a valuable connection has taken place. These interactions are anchored in knowing what to say, and how to say it.

Brands with an integrated approach to digital asset management (DAM) and product information management (PIM) are able to create these thoughtful, connected experiences — or conversations — across their customer journey.

By leveraging DAM and PIM systems, brands can think of these technologies as a central nervous system that perceives and responds to customer needs. Each digital experience sends information, and together, DAM and PIM systems comprehend those signals and react to deliver the next best communication to any audience.

But how do you bring these conversations to life? Well, we’ve partnered with The Content Advisory to create a playbook for using DAM and PIM technology to deliver a connected and automated network of content-driven digital experiences.

In this guide you'll learn how to execute these three sequential steps:

  • Audit your desired customer experience
  • Architect a layered approach
  • Activate a phased charter

Do you have DAM and PIM software as part of your core marketing technology (martech) stack? If you don’t, you may be missing opportunities to deliver differentiated digital experiences throughout your customer journey.

Download our playbook today, to learn how.