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Customer experience is key to breaking through the noise in today’s marketing world. But doing so effectively is tough. Teams need to be nimble to pivot quickly in response to market and customer needs while remaining consistent across all channels. It’s all about agility!
Making interactions and experiences agile requires the right combination of tools and processes throughout your content lifecycle.
In this white paper, our friends at The Content Advisory (TCA) and Content Marketing Institute (CMI) help us explore how digital asset management (DAM) is a core component of the marketing technology (martech) ecosystem. When smartly deployed, DAM systems empower the modern creative and marketing operation to serve as the center for strategic distinction within the organization.
Download the white paper to learn more about:
Why fast isn’t agile
Agile can help teams move fast, but moving fast doesn’t make teams agile. Understand the processes that can optimize teams for scalable speed.
Becoming more agile
A look at the emerging trends we’re seeing among organizations seeking to replace existing DAM processes and become more agile.
DAM and agile teams
Starting from scratch every time isn’t feasible. Agile process must focus on the creation, publishing, reuse, and measurement of rich media in order to move fast. That’s where DAM technology comes in.
Learn more about how to make your digital assets agile so they can be fast. Download the white paper now.