The DAM Capability Model

From the Center for Advanced Studies in Digital Asset Management

Capability models are common tools in the business world. These guides provide a structure and vision that help organizations reach their full potential. Although using a capability model is both an art and a science, when done right, these tools serve as a roadmap to a desired target state.

The DAM Capability Model from the Center for Advanced Studies in Digital Asset Management, or CASDAM, gives the global digital asset management (DAM) community a self-assessment tool to measure and expand their use of DAM capabilities. It identifies five measures of success:

1.  Initial: Processes are based on individuals and not the organization – getting started
2.  Emerging: Processes are beginning to be in place – generally at a departmental level
3.  Standardizing: Processes are agreed upon and centralized
4.  Operationalizing: Processes can generally be quantitatively managed
5.  Optimizing: Humming along, with deliberate process optimization and improvement

And this success is experienced across four categories:

• Organization
• Information
• Systems
• Processes

Each phase the model outlines utilization metrics and actionable tactics to advance to the next level.

Download the DAM Capability Model to:

• Get started — outline your DAM optimization plan
• Gather information — identify common experiences that will help guide you
• Detail a framework — prioritize actions and goals
• Outline success —define what “improvement” means for your organization 
• Gain alignment — determine common language and a shared vision

This model provides everything you need to create a DAM optimization strategy and will serve as a reference as your system utilization grows.

Download the DAM Capability Model today.