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Today’s consumers respond to rich media experiences and you need to select, deploy, and drive adoption of a digital asset management (DAM) system that can deliver on that opportunity.

DAM systems of today are light years beyond cloud storage. They’re enterprise-wide content repositories that support both upstream creative and downstream delivery processes. But they only work if you can drive adoption.

To architect content for reuse across channels, it is essential that brands leverage key DAM trends in the application of cloud technology, artificial intelligence, workflows, and analytics throughout their DAM journey.


Jake Athey, VP of Marketing and Customer Experience

Nick-Barber-SquareGuest Speaker

Nick Barber, Senior Analyst



The Forrester WaveReport
Digital asset management for customer experience

See how the top DAM solutions compare in managing content across the lifecycle to build effective customer experiences.

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