Set Your Organization Up for DAM Success
Using DAM to optimize customer experiences
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Today’s consumers respond to rich media experiences and you need to select, deploy, and drive adoption of a digital asset management (DAM) system that can deliver on that opportunity.
DAM systems of today are light years beyond cloud storage. They’re enterprise-wide content repositories that support both upstream creative and downstream delivery processes. But they only work if you can drive adoption.
To architect content for reuse across channels, it is essential that brands leverage key DAM trends in the application of cloud technology, artificial intelligence, workflows, and analytics throughout their DAM journey.
Jake Athey, VP of Marketing and Customer Experience
Nick Barber, Senior Analyst