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It takes a significant amount of content to support all of the audiences, departments, and programs at higher education institutions. Organizing and managing all of this content can be an overwhelming challenge! But with digital asset management (DAM) you're able to create a searchable, shareable library of your institution’s photos, images, documents, videos, and other creative assets.
Read on to see how these higher education institutions use the Widen Collective® to grow their brand and work more efficiently.
A self-service system for departmental communication teams
The University of San Francisco (USF) drastically reduced their turnaround time for asset requests by centralizing all of their files — with searchable metadata — in the Collective. Now departmental communications teams can easily access and use brand-approved imagery and videos when needed.
A more effective video workflow
USF houses a range of video footage in their DAM system, including final produced files, shortened versions for social media, comp reels based on location or persona, and b-roll content. They can easily make all of this footage available to external video production agencies via the Collective, eliminating the possibility of re-shooting content that already exists.
One repository for student experience, campus scenics, and more
Monitoring all of the materials that are published across Indiana University (IU) for brand consistency would be a full-time job. So instead, IU simply requires that all collateral use the brand-approved content stored in the Collective.
More effective use of funds
With one repository for their photography, including student experience and campus scenes, IU can repurpose one picture in a variety of ways – across departments. Now that other departments can quickly find and use brand-approved imagery, they are all able to work with greater efficiency.
Photographs no longer fall through the cracks
The University of Georgia (UGA) manages photography from a range of events and photoshoots. Some of these images are immediately used in communication materials, but not all of them. With the Collective, the UGA Marketing Communications unit is able to make these unused photographs available and easy to find for future projects, which in turn reduces the number of photoshoots they need.
More stock assets available across the university
The Collective also gives the Marketing Communication unit multiple tools for continually sharing and promoting imagery. Spotlight searches on their Dashboard make new assets readily available to internal DAM users. And they use Portals to give the general public access to assets. Anyone is able to visit the portal web address, agree to the end user license agreement, and download the files they need.
Searchable, shareable asset library
Ventura County Community College District (VCCCD) handles the marketing for three area colleges, all with unique identities, campuses, and student bodies. They store all of the district’s images, photos, logos, videos, and other brand assets in the Collective. Users can easily search the library using filters and keywords to find the digital assets they are looking for, or discover fresh, new options they never knew existed.
More time for creative work
With an efficient and easy way to provide assets to partners, college contacts, and other stakeholders, VCCCD has eliminated unnecessary interruptions to the creative process. This ensures their teams have more time to produce powerful, creative marketing materials that help their colleges connect and communicate more effectively.
“Widen presents images in a very clean, effective manner that allows us to zoom quickly. The interface looks great. There has been a noticeable sigh of relief from all of the partners in our office.”
Art Director, Photographer,
Producer at Indiana University