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Many of your brand experiences are influenced by digital assets – your photography, ads, logos, pricing documents, videos, and more. Digital asset management (DAM) helps you create, find, share, and track digital assets more effectively.Read on to see how these food and beverage companies use the Widen Collective® to encourage global brand consistency while creating more efficient content workflows.
Save hours of work
When assets were scattered across multiple devices and platforms, it could take hours to find the correct version. With the Collective, people can find with they need with search tools, filters, and categories.
Provide on-brand assets to expanding markets
The international team uses portals to share assets with advertising agencies in their expanding markets. This self-service access makes working across time zones more efficient.
One system to manage all of their images
Sargento had thousands of images spread across multiple servers, and it was difficult to get content to marketing teams, sales reps, and agency partners in a timely manner. Now with the Collective, they provide assets in a more searchable, automated way.
Quality imagery delivered to e-commerce sites
Prior to the Collective, retail websites frequently displayed low-quality imagery. Now, an integration between the Collective and their product information system (PIM) delivers product imagery and information to retailers and agency partners in the right format.
Security with roles and permissions
Employees across continents and departments — including marketing, sales, R&D, supply chain, culinary, human resources, and finance — access the Collective via single sign-on (SSO). Kerry uses asset groups, roles, and permissions to control each user’s access. For example, some roles have access to original files while others only see common file conversions.
Monthly Insights reports are conducted by the site admin to show where Kerry is growing, and where the Collective could use additional assets. These reports also help inform decisions around dashboard updates, future photo shoots, and regional asset needs.
“Have a plan and keep it simple. You can always expand on it, so keep your security and your roles simple and organized, and you can always build that out as you go through your implementation.” – Leah Hammes, Global Digital Content Manager at McCormick & Company
Gather input on metadata
Kerry found a metadata brainstorm exercise was a great starting place for generating a list of keywords, categories, and controlled vocabulary inspired by your future DAM users.
“We have thousands of images that we need to be able to syndicate, manage, and leverage. Not uploading content in two different systems is hugely beneficial for us. It’s how we protect the integrity of our brand.”