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Widen for marketing resource management

Streamline workflows with one platform to drive creative outcomes

The digital, multichannel world can be complex and highly competitive. The Widen Collective® helps  marketing teams work at their highest potential by eliminating busywork, bottlenecks, and silos.

 

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Our family just got bigger.
Way bigger.

Acquia, the world's only open digital experience platform, acquires Widen

In the Acquia DXP, digital assets, branded content, and product information are no longer siloed from your digital enterprise. With digital acceleration comes expanded teams and complex workflows. Acquia has brought us in to carry our promise of simplicity to a much wider world.

Save time by simplifying your content operations

Centralize and organize. Secure your assets in a central source of truth where permissions, roles, and metadata ensure that content is used in consistent, brand-approved ways.

Optimize workflows. Track content through every stage of development so marketers know what to expect, when to deploy it, and how best to use it.

Clean up busywork. Help creators get into a flow and get clear feedback without worrying about version control and the daily grind of triaging emails.

Automate internal reviews. Get all teams on the same page with flexible workflow tools that automate reviews and approvals – including video proofing.

Measure and iterate. View and analyze all marketing requests and project timelines to optimize your content creation cycle.

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Why you’ll love Widen now...and as you grow

Configurable to your marketing content operations. Streamline work requests, creative production, reviews, and approvals with the level of sophistication that’s right for your organization.

Flexible, no-code portals. Create a dynamic portal to share guidelines, logos, colors, customer testimonials, templates, and key assets with a simple link.

Sync and deploy across the martech stack. Eliminate access headaches, licensing mess-ups, and the need to update file versions across tools.

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The Widen Collective platform configured for your MRM needs

Widen Collective configured for your MRM needs

 

What you’ll need

Assets: Catalog, control, and distribute rich media assets from a central source of truth

Insights: Track and measure assets and build site performance dashboards

Portals: Share curated subsets of assets with control and flexibility

Workflow: Streamline collaboration, reviews, and approvals with online proofing

Do more with

Entries: Enrich product data with marketing copy and digital assets for distribution

Templates: Create localized web-to-print collateral that’s on-brand and on demand