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Customers expect a seamless experience. However, rapid digital transformation has left many businesses managing content with siloed tools and processes that can’t support an omnichannel strategy. It’s time for a more coordinated, automated content supply chain.
Acquia, the world's only open digital experience platform, acquires Widen
In the Acquia DXP, digital assets, branded content, and product information are no longer siloed from your digital enterprise. With digital acceleration comes expanded teams and complex workflows. Acquia has brought us in to carry our promise of simplicity to a much wider world.
Organize content in one system. Bring all of your technical product data, marketing content, and digital assets into one system to coordinate and streamline distribution.
Protect your reputation. Enhance your product listing accuracy to reduce negative reviews and returns, and build compelling marketing stories.
Automate manual steps. Minimize the simple but time-consuming tasks required to get your product content from creation to customers, on and offline.
Launch products faster. Accelerate speed to market by managing product hierarchies, variants, attributes, and assets, and more in one system.
Prep for omnichannel distribution. Organize product content for centralized syndication across websites, digital and print catalogs, and thousands of e-commerce channels.
PIM and DAM in one SaaS platform. The Widen Collective® is designed to manage your interwoven product and brand content. Connections between your products and specific assets keeps everything organized, and easier to find and distribute.
Sync data across systems. Break down organizational and content silos by integrating your technologies. Use existing integrations or build your own connections with Widen’s API to import data into the Collective and publish it across channels.
Ease of use for rapid adoption. Empower self-service access to technical product data, marketing content, and digital assets to scale with the growth of your e-commerce and omnichannel strategies.
Entries: Enrich product data with marketing copy and digital assets for distribution
Assets: Catalog, control, and distribute rich media assets from a central source of truth
Portals: Share curated subsets of assets with control and flexibility
Insights: Track and measure assets and build site performance dashboards
Templates: Create localized web-to-print collateral that’s on-brand and on demand
Workflow: Streamline collaboration, reviews, and approvals with online proofing
Syndication: Feed management, marketplace integration, and product content