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Widen for product information management

Go to market faster with a marketing-friendly PIM solution

Customers expect a seamless experience. However, rapid digital transformation has left many businesses managing content with siloed tools and processes that can’t support an omnichannel strategy. It’s time for a more coordinated, automated content supply chain.

 

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Our family just got bigger.
Way bigger.

Acquia, the world's only open digital experience platform, acquires Widen

In the Acquia DXP, digital assets, branded content, and product information are no longer siloed from your digital enterprise. With digital acceleration comes expanded teams and complex workflows. Acquia has brought us in to carry our promise of simplicity to a much wider world.

One hub giving you control and agility

Organize content in one system. Bring all of your technical product data, marketing content, and digital assets into one system to coordinate and streamline distribution.

Protect your reputation. Enhance your product listing accuracy to reduce negative reviews and returns, and build compelling marketing stories.

Automate manual steps. Minimize the simple but time-consuming tasks required to get your product content from creation to customers, on and offline.

Launch products faster. Accelerate speed to market by managing product hierarchies, variants, attributes, and assets, and more in one system.

Prep for omnichannel distribution. Organize product content for centralized syndication across websites, digital and print catalogs, and thousands of e-commerce channels.

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Why you’ll love Widen now...and as you grow

PIM and DAM in one SaaS platform. The Widen Collective® is designed to manage your interwoven product and brand content. Connections between your products and specific assets keeps everything organized, and easier to find and distribute.

Sync data across systems. Break down organizational and content silos by integrating your technologies. Use existing integrations or build your own connections with Widen’s API to import data into the Collective and publish it across channels.

Ease of use for rapid adoption. Empower self-service access to technical product data, marketing content, and digital assets to scale with the growth of your e-commerce and omnichannel strategies.

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The Widen Collective platform configured for your PIM needs

Widen Collective configured for your DPIM needs

 

What you’ll need

Entries: Enrich product data with marketing copy and digital assets for distribution

Assets: Catalog, control, and distribute rich media assets from a central source of truth

Portals: Share curated subsets of assets with control and flexibility

Insights: Track and measure assets and build site performance dashboards

Do more with

Templates: Create localized web-to-print collateral that’s on-brand and on demand

Workflow: Streamline collaboration, reviews, and approvals with online proofing

Syndication: Feed management, marketplace integration, and product content

Enrich Customer Experiences With Product Content

A Forrester Consulting study commissioned by Widen to explore the value of using integrated technology to support product content strategies

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