Four challenges to tackle before jumping into creating content

by Nate Holmes, December 6, 2016

Andy Wang, former Digital Marketing Manager at World Kitchen, kicked off his Widen Summit 2016 presentation by saying, “Every company and organization has a challenge. How do we connect authentic stories to our consumers?” As marketers, we tend to gravitate to talking about ourselves and features of our products. But if we want to create deeper, more genuine connections with our consumers, we can’t just talk about ourselves.

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Topics: Customer Stories, Content

Digital asset optimization — the facts about SEO and DAM

by Joey Donovan Guido, Cuppa SEO, LLC, November 16, 2016

If you work with visual content and a DAM system, you’ve probably heard the term search engine optimization (SEO) mentioned more than once. And although you know it’s important, SEO can be hard to understand — let alone master.

Since the mastery part can take years, let’s focus our attention today on gaining a clear understanding of what SEO is, and how you can begin using it more productively within your digital asset management system — specifically with your visual content and embed codes. We’ll also debunk a couple of SEO myths, too.

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Topics: Content, Technical

Summit Stories: Filenaming conventions for DAM success

by Nate Holmes, November 16, 2016

If you could add 10 seconds to a process that leads to hours of time savings across your organization, would you?

We want our teams to work efficiently, to spend less time on mundane tasks and more time using their creativity and problem-solving skills to move the company forward. Finding files is one of those mundane tasks everyone experiences. Some of us work with text-heavy documents. Some of us work with visual files like photographs and videos. But when any of us are looking for a file to complete our work and can’t find it, that’s a barrier to productivity.

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Topics: DAM

Highlighting the release of Beyond jQuery - A book by Ray Nicholus

by Widen Marketing, November 15, 2016

Widen is a collective of leaders, experts, advisors, and innovators who work at the forefront of content technology. And we’re proud to announce that our team now includes an author. Today, we celebrate the release of Beyond jQuery, a new book by Ray Nicholus, one of Widen’s  outstanding software engineers.

So, why did Ray write this book and why should you care? Read this interview to find out.

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Topics: Culture & Company

Summit Stories: Our favorite photographs from the 2016 Widen Summit

by Nate Holmes, November 2, 2016

Can you make a spider? How about Tinkerbell? R2D2? These are all questions Brian Quinn, a Widen advisor, received while twisting balloons during the welcome reception of the 2016 Widen Summit. With balloon twisting, a live band, canoeing, painting, and laser tag, it’s not your average DAM conference. But that’s all just a bonus to the sessions and conversations focused on helping an already talented group of DAMsters learn more.

We’ve compiled 16 of our favorite photographs of the Widen Summit taken by our pros Mark Pajari and Matt Anderson.

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Topics: Events, Culture & Company, Widen Summit

Summit Stories: DAM as a revenue driver

by Nate Holmes, October 26, 2016

The sales team is on the front line of creating clients. They provide a personal touch to the voice and messaging of your company, specific to the buyer they are interacting with.  It’s critical that salespeople are equipped to communicate the value your company provides. Photographs and videos are critical assets that help communicate the ideas of your product and/or service.

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Topics: Widen Summit, Customer Stories

Summit Stories: Coordinating global marketing for one brand in 23 countries

by Nate Holmes, October 19, 2016

As a global brand, you don’t have one “global” audience. Your audience consists of multiple regional and local audiences. Within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s a powerful tool to connecting your brand to your specific audiences.

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Topics: Marketing

Join us at the Widen Workshop LA and Henry Stewart DAM LA and achieve HERO status

by Melanie Olsen, October 14, 2016

Providing opportunities to connect and learn from other Widen customers is the most requested ask from our community of customers. Earlier this year, we started offering regional workshops as another way of connecting and strengthening the Widen community. The workshops provide a place for Widen customers to dive deep into on-the-spot system improvements and process changes as well as learn about future product advancements and new functionality.

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Topics: Events

Best of the 2016 Widen Summit

by Jake Athey, October 14, 2016

Every year, Widen hosts a Summit for our awesome clients. And although there’s no fee to attend, the event is rich in learning — for our clients and for us, too.

You might even say it’s an adventure!

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Topics: Events, Widen Summit

What is “The Widen Experience?”

by Al Falaschi, October 13, 2016

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

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Topics: Culture & Company

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