The structural components of digital asset management that are essential to managing your brand

by Nina Brakel-Schutt, July 25, 2016

Brand management is a hot topic for businesses today. That’s because your brand isn’t just a logo, but a perception people have of your organization based on every interaction they have with you. As such, there’s a dollar value associated with the mismanagement of your brand. Poorly managed brands can contribute to lower sales, lower client retention, and slowed overall growth of your business.

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Topics: Marketing, DAM

Capitalizing on DAM trends in MarTech, part 2: agile marketing

by Jake Athey, July 22, 2016

In part 1 of this series, we examined how digital asset management (DAM) is the content marketing hub for all your content and experiences across marketing technologies.

In part 2, we’ll look at ways DAM can increase your marketing agility — also referred to as agile marketing — by streamlining processes for internal teams and improving speed to market with core business process and content deliverables.

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Topics: MarTech, Integrations

Capitalizing on DAM trends in MarTech, part 1: content and experiences

by Jake Athey, July 22, 2016

These days, it’s critical for your digital asset management (DAM) software to play nice with your other mission-critical marketing technologies, or MarTech tools.

Luckily, when you’re using a DAM system like the Widen Collective, there are several ways to extend assets via integrations and extensions that leverage your central source of truth.

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Topics: MarTech, Integrations

The best of the Chicago Widen Workshop

by Laurel Norris, July 21, 2016

Last week we hosted the second ever Widen Workshop, this time in Chicago. Over 30 customers joined us to learn from each other and Widen staff about topics in digital asset management (DAM) like managing metadata, asset analytics, branding your site, and more.

The workshop built on the success of the New York Workshop, adding a customer presentation, securing an amazing venue (thanks, TechNexus!), and sponsoring a Midwest Digital Asset Managers meetup in the evening.

The day started early, with optional office hours for customers to meet with their customer experience manager (CXM) to talk about their Widen Collective site or DAM strategies.

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Topics: Events

Summit 2016 breakout sessions

by Melanie Olsen, July 21, 2016

Adventure and growth is the overall theme of the Widen Summit this year, so we wanted to make sure the lineup of educational breakout sessions is impactful, helpful, and full of big discoveries.

To hit on the most important digital asset management (DAM) topics and trends, we’ve gathered feedback from you throughout the year, as well as held customer focus groups to obtain feedback and guidance on the session topics and direction. We’ve made many changes and tweaks before honing in on nine chosen sessions. We’ve also added more opportunities for you to take the wheel and drive, ask questions, and experience the Widen Collective at the new-for-this-year Widen Summit Exhibition. 

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Topics: Events, Widen Summit

Data and collaboration: The case for a central source of truth

by Jake Athey, June 30, 2016

On June 16, I had the honor of serving on a webinar panel hosted by G2 Crowd, an outstanding business software review platform. Inspired by G2 Crowd’s recent study, “Solving Common Business Problems,” my fellow panelists and I discussed some of the top challenges that affect marketing and sales, the workforce, and the entire enterprise.

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Topics: Marketing

Widen Collective protects 100 years of history and helps power the next 100 years of growth for Pioneer Balloon

by Al Falaschi, June 29, 2016

Pioneer Balloon is a global company that offers balloons, promotional products, and partyware. In preparation for their 100th anniversary in 2017, they hired Teri Truesdell to research and implement a digital asset management (DAM) system to organize all of their historical assets and to offer a better distribution method for the thousands of products they sell globally.

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Topics: Photography, DAMsters, Marketing, DAM, Video, Workflow

2016 In-House Creative Industry Report points to digital asset management (DAM) as a high impact tool for creatives

by Nina Brakel-Schutt, June 27, 2016

The 2016 In-House Creative Services Report is here! And it shows that creatives are increasingly in need of ways to manage their organization’s brand assets, especially when they’re competing for creative dollars, showing they’re a well-run business within a business, and proving their creative ROI. It’s no surprise then, that digital asset management (DAM) has become a mission-critical tool for creatives to provide more value. In fact, 49% of the creative teams surveyed in the report are using DAM systems today.
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Topics: Creative, Content

Your adventure awaits

by Melanie Olsen, June 21, 2016

Adventure takes many forms. Sometimes it’s hard to think of everything an “adventure” is, but in a bigger sense, it lives and breathes in every aspect of life. Everything we don’t know, want to learn about, want to think about, or want to dream about - it’s all an adventure.

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Topics: Events, Widen Summit

Migrating from an existing DAM system to Widen DAM

by Nina Brakel-Schutt, June 6, 2016

Whether you are currently using an installed DAM solution or a hosted solution, Widen can create a migration path from your current DAM solution to The Widen Media Collective. Your team has probably spent years collecting and organizing files and building metadata, so the data in your current system is essential groundwork for transitioning to Widen. We have in-depth experience importing data from other systems and have streamlined the process over the years.
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Topics: Resources

About this Blog

Our blog is a window to all the happenings at Widen - from our digital asset management solutions and business approach, to our point of view and thought leadership. So join the conversation, and enjoy!

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Widen Summit 2016, Discover your DAM adventure
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