10 easy ways to brand your Widen Collective DAM system

by Nina Brakel-Schutt, August 16, 2016

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

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Topics: Resources, Marketing

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

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Topics: Photography, Marketing, DAM, Video, Workflow

Widen Insights challenge wrap-up

by Nora Gehin, August 9, 2016

The Widen Collective Insights Contest recently came to a close and we’re excited to share our winner and runners-up.

We ran this contest after the release of Quick Insights, which was one of the latest updates we made to our digital asset management analytics offering. Quick Insights gives you visibility into content performance so you can reuse the good stuff — and ditch the not-so-good stuff. While the Insights app provides a holistic measurement of asset performance in a campaign or collection, Quick Insights serves up data for individual assets. Quick Insights is centralized in Quick View, just a click away from any page in the Widen Collective.

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Topics: Customer Stories

New Widen infographic shows how to boost your content’s IQ with intelligent content and DAM software

by Nora Gehin, August 8, 2016

The content universe is ever expanding, as more content is being launched into the digital galaxy each day. Readers and buyers want to find content that will comprehensively and intelligently solve their problem or answer their question. But the challenge is that most marketing content is hard to find, poorly conceived, and dependent on highly skilled content creators to be repurposed, reformatted, and redeployed. What’s the solution? Doing all you can to create content that is helpful and then helping readers get to that content.

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Topics: Resources, Content, Marketing

Capitalizing on DAM trends in MARTECH, part 3: content analytics and marketing insights

by Jake Athey, July 28, 2016

In Part 1 of our Capitalizing on DAM trends series, we talked about content and experiences. In part 2, we covered agile marketing and speed to market.

In our third installment of the series, we’re going to focus on how your DAM content marketing hub puts the power of content analytics and marketing insights right at your fingertips.

But first, let’s quickly define content analytics and Widen’s Insights …

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Topics: Marketing Insights, Content Analytics, Big Data

Widen launches digital asset management integration with Salesforce

by Jake Athey, July 27, 2016

The new Widen Collective digital asset management integration with Salesforce enables users to access sales and marketing content inside accounts, contacts and opportunities.

Widen is proud to announce a new Salesforce Connector for the world’s #1 CRM. Salespeople can now search for Widen Collective assets in Salesforce, making it easy to share up-to-date marketing and sales collateral as they work with accounts, contacts and opportunities.

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Topics: Product Updates

The structural components of digital asset management that are essential to managing your brand

by Nina Brakel-Schutt, July 25, 2016

Brand management is a hot topic for businesses today. That’s because your brand isn’t just a logo, but a perception people have of your organization based on every interaction they have with you. As such, there’s a dollar value associated with the mismanagement of your brand. Poorly managed brands can contribute to lower sales, lower client retention, and slowed overall growth of your business.

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Topics: Marketing, DAM

Capitalizing on DAM trends in MarTech, part 2: agile marketing

by Jake Athey, July 22, 2016

In part 1 of this series, we examined how digital asset management (DAM) is the content marketing hub for all your content and experiences across marketing technologies.

In part 2, we’ll look at ways DAM can increase your marketing agility — also referred to as agile marketing — by streamlining processes for internal teams and improving speed to market with core business process and content deliverables.

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Topics: MarTech, Integrations

Capitalizing on DAM trends in MarTech, part 1: content and experiences

by Jake Athey, July 22, 2016

These days, it’s critical for your digital asset management (DAM) software to play nice with your other mission-critical marketing technologies, or MarTech tools.

Luckily, when you’re using a DAM system like the Widen Collective, there are several ways to extend assets via integrations and extensions that leverage your central source of truth.

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Topics: MarTech, Integrations

The best of the Chicago Widen Workshop

by Laurel Norris, July 21, 2016

Last week we hosted the second ever Widen Workshop, this time in Chicago. Over 30 customers joined us to learn from each other and Widen staff about topics in digital asset management (DAM) like managing metadata, asset analytics, branding your site, and more.

The workshop built on the success of the New York Workshop, adding a customer presentation, securing an amazing venue (thanks, TechNexus!), and sponsoring a Midwest Digital Asset Managers meetup in the evening.

The day started early, with optional office hours for customers to meet with their customer experience manager (CXM) to talk about their Widen Collective site or DAM strategies.

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Topics: Events

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