Digital asset optimization — the facts about SEO and DAM

by Joey Donovan Guido, Cuppa SEO, LLC, November 16, 2016

If you work with visual content and a DAM system, you’ve probably heard the term search engine optimization (SEO) mentioned more than once. And although you know it’s important, SEO can be hard to understand — let alone master.

Since the mastery part can take years, let’s focus our attention today on gaining a clear understanding of what SEO is, and how you can begin using it more productively within your digital asset management system — specifically with your visual content and embed codes. We’ll also debunk a couple of SEO myths, too.

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Topics: Content, Technical

Summit Stories: Filenaming conventions for DAM success

by Nate Holmes, November 16, 2016

If you could add 10 seconds to a process that leads to hours of time savings across your organization, would you?

We want our teams to work efficiently, to spend less time on mundane tasks and more time using their creativity and problem-solving skills to move the company forward. Finding files is one of those mundane tasks everyone experiences. Some of us work with text-heavy documents. Some of us work with visual files like photographs and videos. But when any of us are looking for a file to complete our work and can’t find it, that’s a barrier to productivity.

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Topics: DAM

Highlighting the release of Beyond jQuery - A book by Ray Nicholus

by Widen Marketing, November 15, 2016

Widen is a collective of leaders, experts, advisors, and innovators who work at the forefront of content technology. And we’re proud to announce that our team now includes an author. Today, we celebrate the release of Beyond jQuery, a new book by Ray Nicholus, one of Widen’s  outstanding software engineers.

So, why did Ray write this book and why should you care? Read this interview to find out.

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Topics: Culture & Company

Summit Stories: Our favorite photographs from the 2016 Widen Summit

by Nate Holmes, November 2, 2016

Can you make a spider? How about Tinkerbell? R2D2? These are all questions Brian Quinn, a Widen advisor, received while twisting balloons during the welcome reception of the 2016 Widen Summit. With balloon twisting, a live band, canoeing, painting, and laser tag, it’s not your average DAM conference. But that’s all just a bonus to the sessions and conversations focused on helping an already talented group of DAMsters learn more.

We’ve compiled 16 of our favorite photographs of the Widen Summit taken by our pros Mark Pajari and Matt Anderson.

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Topics: Events, Culture & Company, Widen Summit

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