Machine learning and AI aren’t ready for primetime in digital asset management

by Deanna Ballew, March 29, 2017

As of today, human intelligence is still king when it comes to accuracy and efficiency with your metadata.

But just because image recognition and AI aren’t 100% ready to tackle your metadata problems, doesn’t mean they won’t be one day. In fact, when they are it will finally be time to automate metadata tagging — which will free up your DAMster’s time for other tasks. Until that time, you’ll need to call upon the expertise of a dedicated DAM admin.

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Topics: DAM, Technical

Share your brand’s stories and assets with Widen Portals

by Jake Athey, March 28, 2017

New branded Portals enable marketers to curate and share assets with specific groups and track how the content is used

We’ve officially unveiled Portals, a new way to share and track content stored in Widen Collective. Portals enable marketers to curate sets of assets for dealers, franchisees, agencies, and other partners who tell their brand stories.

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Topics: Product Updates, Portals

Is it time for some digital asset management clean up?

by Brooke Emley, March 27, 2017

Digital asset management can get messy. Even with the right training and technology, the volume of assets and new users may exceed your bandwidth allocated to digital asset management. That’s why it’s important to take a step back and review your DAM system. We’ve created a checklist to help you understand how much of a priority your DAM cleanup should be and some options for next steps.

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Topics: DAM

Four questions to answer with asset-level analytics

by Nate Holmes, March 23, 2017

Google analytics gives you insight into website traffic, navigation, and conversions. Social media analytics gives you engagement and share data. But what about the individual assets that make up your content? Are you spending time creating the right assets? Where are they being used?

Identifying those key data points to measure the value of your content will help your teams prioritize what they create. Take advantage of asset-level analytics to evaluate. Here are four questions you can answer with asset-level analytics.

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Topics: Marketing Insights, Content Analytics

Portals contest 2017

by Jake Athey, March 20, 2017

We want to share more great examples and inspirations with all of you, so we're holding a little contest. You get to learn by doing. Everyone gets to learn by seeing new ways to share assets using Portals.

Build a new portal and share it with us at marketing@widen.com and we’ll send you a $10 Amazon.com gift card for building a complete portal. The Widen team will vote on our favorite portal and announce the winner of a new Apple TV on April 18.

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Topics: Customer Stories, Announcements

Marketing Tech Talk Madison - on steroids in 2017

by Melanie Olsen, March 15, 2017

Marketing Tech Talks originated at Widen as a way for our staff to learn from other marketers and marketing technologists. During Tech Talks, practitioners share their marketing strategy stories and how technology has played a role in them. The group also talks about common marketing problems and how people, process, and technology work together to create solutions.

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Topics: Events, Marketing, MarTech

Two free ways to use DAM for Salesforce and one paid connector

by Nate Holmes, March 13, 2017


Content is a powerful sales tool. 87% of buyers surveyed said that the solution provider they chose provided ample content to help them through each stage of the decision-making process (via DemandGen Report). Are your teams equipped to provide your buyers ample content throughout the decision-making process?

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Topics: Marketing, Integrations

Tech versus touch: Understanding what connectivity really means to marketers

by Nina Brakel-Schutt, March 9, 2017


The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?

“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”

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Topics: Creative, Marketing

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