What do you do when no one is using your DAM system? When talking about the system involves phrases like, “Ugh, I keep trying to find stuff in there, but I never can!” or, “Ha! I never go in there anymore!” Or when you hear that employees are turning to Google to find brand images, taking screen grabs of them, and using low-resolution images in brand collateral. Well, your initial reaction might be to scream, because that’s the first thing we thought of. But after you let it all out, you may realize that all you need is a DAM cleanup — which was exactly the case for Kerry Ingredients.