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Brand Portals: examples and best practices

by Jake Athey, July 28, 2017

If you’re like many organizations these days, you may be on the hunt for ways to improve and streamline how you curate and promote assets so they better support your marketing stories.

This solution needs to be easy, efficient — and dare we say fun to use (it actually can be fun!).

If this sounds like you, then you might be interested in our Portals app.In this article, we’ll talk about what Portals is and what it does. We’ll also share lots of best practices and design tips to help you get the most out of your Brand Portals.

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Topics: Featured, DAM, Portals

Widen Wins CODiE Award for Best Digital Asset Management Solution

by Jake Athey, July 27, 2017

The Widen Collective has been named Best Digital Asset Management Solution in the 2017 SIIA CODiE Awards.

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Topics: Culture & Company, DAM

Listening and message repetition are key to user adoption

by Nora Gehin, July 21, 2017

We all know that training your users on how to use the Widen Collective is important. If you don’t train them, they won’t know how to use the tool and, eventually, they’ll give up on using it altogether. But training them can be difficult if you’re unsure of where to start. The first step is always listening to users and figuring out what they need. Start by asking questions such as, “How can I help you use the Widen Collective more efficiently?” But what if the response is, “What’s the Widen Collective?” This very well may be the starting point for some organizations, as was the case with Brady Corporation.

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Topics: Customer Stories, DAM

Find your DAM learning style at the Widen Summit

by Melanie Olsen, July 13, 2017

When it comes to learning styles, each of us have preferred methods of instruction. One size doesn’t fit all when it comes to how we understand things, enrich ourselves, and grow professionally. The experience you have at the Widen Summit is aimed to prepare, teach, and equip you with the latest and greatest in DAM and beyond. In addition to the experience, we have some great offerings outside of this year’s 16 breakout sessions. (Pssst. Stay tuned for more on the breakout session lineup in next month’s Summit blog!)

Register your team to attend the Summit

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Topics: Events, Widen Summit

The benefits of a digital creative review and approval process | Case Study

by Nate Holmes, July 12, 2017


Latrisha Eilers would print and staple a stack of 15 sheets of paper together, walk to a marketer’s desk, and then leave it there for review. It was now that person’s responsibility to review and mark up that piece of artwork. So when Latrisha, a production design supervisor at Spectrum Brands, says her creative department’s review and approval process was manual, she means it literally.

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Topics: Customer Stories, Workflow

Widen Rights Management and Digimarc Asset Tracking

by Jake Athey, July 10, 2017

Creating a better game plan

When it comes to digital asset management (DAM) and rights management, you probably have a game plan. But in today's environment, is it enough?

If your answer is no, or if you’re not sure, you need a better game plan.

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Topics: DAM

Top things to remember from Henry Stewart DAM Europe 2017

by Nina Brakel-Schutt, July 6, 2017

People. Priority. Process. Three big topics of discussion for digital marketing teams everywhere and the core of all presentations at this year’s Henry Stewart DAM Europe 2017 conference.

Widen was a sponsor of #DAMEU a couple of weeks ago. It was fun to see the familiar faces of DAM veterans like David Lipsey, John Horodyski, and Theresa Regli overseas, and downright awesome to be in London.

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Topics: Events, DAM

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