Al Falaschi

Al Falaschi

Al has deep roots in dealing with digital audio and video dating back to the 1990’s as an independent musician, producer and video editor. The purpose of my blog is to keep you in the loop on what's going on in Widen's world of video handling, in addition to discussing the opportunities and issues with audio, video, and digital asset management. Stay tuned...

Recent posts by Al Falaschi:

Manufacturer can’t imagine life without Widen Collective

by Al Falaschi, January 5, 2017

Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.

Continue Reading

Topics: Photography, Marketing, DAM, Video, Workflow

What is “The Widen Experience?”

by Al Falaschi, December 15, 2016

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

Continue Reading

Topics: Culture & Company, Featured

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

Continue Reading

Topics: Photography, Marketing, DAM, Video, Workflow

Widen Collective protects 100 years of history and helps power the next 100 years of growth for Pioneer Balloon

by Al Falaschi, June 29, 2016

Pioneer Balloon is a global company that offers balloons, promotional products, and partyware. In preparation for their 100th anniversary in 2017, they hired Teri Truesdell to research and implement a digital asset management (DAM) system to organize all of their historical assets and to offer a better distribution method for the thousands of products they sell globally.

Continue Reading

Topics: Photography, DAMsters, Marketing, DAM, Video, Workflow

Hoosier metadaddy? IU uses the Media Collective to manage digital assets

by Al Falaschi, May 24, 2016

Serving more than 100,000 students, Indiana University (IU) provides broad access to undergraduate, graduate, and continuing education for students throughout Indiana, the U.S., and the world, as well as outstanding academic and cultural programs and student services. We recently had a chance to sit down with Eric Rudd, art director, photographer, and producer with the IU’s Communications and Creative Services department. Eric is one of the global admins for IU’s DAM site, and he shared with us their journey of replacing an old DAM system with the Widen Media Collective.

Continue Reading

Topics: Photography, Marketing, Higher Education, DAM, Workflow

The Widen Collective transformed how a Pro Sports team manages their visual media

by Al Falaschi, May 2, 2016

Widen has over 400 Widen Collective customers in a number of different industries, but few can compete with the fun and excitement of professional sports. The emotion, brand loyalty and fanaticism people have towards “their team” in whatever sport is often unmatched by other aspects in life. The popularity of sports is increasing at an unprecedented rate, largely due to the explosion of different channels fans can use to connect with their team.

Continue Reading

Topics: Customer Stories

It’s all about efficiency for Centria’s DAM

by Al Falaschi, April 8, 2016

Centria is a leading global manufacturer of design and architectural wall paneling used in the construction industry. They’re on the cutting edge of architectural system building technology with a wide variety of products touting advanced thermal and moisture protection technology. Chelsea Rommes is the media and content coordinator at Centria and is the global admin of their Widen Media Collective site. They rely heavily on their digital asset management (DAM) system to collect images of newly-completed jobs and tag them with the proper metadata so they can be easily found and repurposed by their sales team.

Continue Reading

Topics: Customer Stories, Video

How UMass, uses the Media Collective to manage historical and branded rich media [Video]

by Al Falaschi, March 23, 2016

The University of Massachusetts Amherst (otherwise known as UMass Amherst or simply UMass) is the flagship of the University of Massachusetts system. With approximately 1,300 faculty members and more than 29,000 students, UMass Amherst is the largest public university in New England and is ranked the 29th best public university in the nation. The university has also entrusted the Widen Media Collective to manage and distribute its most important branded and historical visual imagery. We had a chance to sit down with Maile Thiesen, global administrator of the UMass image library, to talk about the university’s past journey in digital asset management (DAM) and where they hope to go in the future with the Media Collective.

Continue Reading

Topics: Customer Stories, Video

Support for 4K, 5K, 8K video.....and beyond!!!

by Al Falaschi, March 14, 2016

Here’s a quick history of video resolution. For those of us that are old enough to remember standard definition tube TVs, the rough digital equivalent was 720 pixels by 480 pixels. When high definition (HD) was introduced, it started at 1280 x 720 (also called 720p) and quickly moved to 1920 x 1080 (also called 1080p). 1080p has been the standard for the past eight to 10 years, roughly. Within the past couple years, 4K (3840 x 2160) TVs, displays, and camcorders have started to flood the consumer marketplace. Looking to the future, resolution will just continue to increase...4K is not the ceiling. 5K (5120 x 2880) and 8K (7680 x 4320) already exist.

Continue Reading

Topics: Resources, Video

The Media Collective in higher education: An interview with Stewart Dick and Britta Charbonneau of Sheridan College

by Al Falaschi, February 29, 2016

Sheridan has grown from a local college of 400 students in 1967 to one of Ontario’s leading postsecondary institutions, educating approximately 38,000 students every year on four campuses. They help shape the future of our society in the fields of arts, business, community service, health, technology, and the skilled trades. Class was recently in session and we had a chance to sit down with Stewart Dick, senior graphic designer and Britta Charbonneau, eMarketing Technologist with Sheridan College to talk about Digital Asset Management (DAM) in higher ed.

Continue Reading

Topics: Customer Stories, DAMsters

Are you ready for a DAM solution of your own? Get Started