Widen’s 2016 year in review

by Jake Athey, December 27, 2016

Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.

Just what is the Widen Experience? Watch our story for a little awakening.

For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.

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Topics: Culture & Company, Featured

What is “The Widen Experience?”

by Al Falaschi, December 15, 2016

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

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Topics: Culture & Company, Featured

The essential guide to visual content marketing

by Jake Athey, December 12, 2016

Recently, I had the pleasure of co-presenting our webinar, The Essential Guide to Visual Content Marketing, with Peg Miller of the B2B Marketing Academy.

The webinar offered a deep dive into content strategy, and included trends and actionable tips to give an organization’s marketing efforts more horsepower. Since these strategies have become so critical to marketing and content pros, we wanted to share them here, too.

So, let’s get started with our essential guide to visual content marketing with an overview of what we’ll be talking about.

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Topics: Resources, Featured, Content, Marketing, DAM

10 easy ways to brand your Widen Collective DAM system

by Nina Brakel-Schutt, August 16, 2016

Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.

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Topics: Resources, Featured, Marketing

The Building Blocks of Visual Content Marketing

by Widen Marketing, April 11, 2016

Words like the ones you're reading now have been the voice of marketers since marketing began. Marketers treat words in all their variations — clever phrases, slogans, jingles, catchwords — as the tools of their trade. Their assets. The how's and why's of using them to effectively convey a message has occupied creative people and marketing mavens throughout the years. Today though, thanks largely to the maturation of the Web, visual content has become the marketer's newest asset. Visual content marketing is being used to convey messages more effectively than words alone can do.

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Topics: Featured, Content, Marketing

Widen earns highest satisfaction rating in G2 Crowd Grid for Digital Asset Management

by Widen Marketing, March 16, 2016

Thank you customers. The crowd has spoken!

Widen is honored to have been named a “Leader” in the G2 Crowd Grid℠ for Digital Asset Management | Spring 2016 report. Widen Media Collective and 20 other DAM vendors were ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact). This was the first G2 Crowd report in which any DAM vendors earned the title “Leader.”

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Topics: Featured, Announcements

Getting to the Widen Experience

by Jake Athey, February 29, 2016

Have you ever sat down to think about the brands you love and rely on in your personal and professional life? What is it that makes you so loyal to them? Whether it’s a unique service, product offering or functionality, we bet at least one major benefit stands out. And in some cases, when a brand is truly compelling, it might be hard to imagine your life without it.

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Topics: Culture & Company, Featured

Where to find Widen in 2016

by Melanie Olsen, January 27, 2016

We value attending and participating in live events because we know that face-to-face time is one of the best ways to connect our value, our culture and our vision with current and future customers. That’s why we are hitting the ground running with a 2016 event plan including three Widen customer regional meetups in New York City in May, Chicago in July and Los Angeles in November.

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Topics: Events, Featured, Spotlight Resources

Coming to a city near you: Widen Customer Regional Workshops

by Melanie Olsen, January 26, 2016

We value our customers more than anything and in order to provide them with the best experience possible, we have decided to host regional workshops in three cities across the United States to help our customers to connect, learn, and have some fun!

In 2016, Widen customer regional workshops are being scheduled in New York City, Chicago, and Los Angeles.

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Topics: Events, Featured

Widen’s 2015 year in review

by Jake Athey, January 2, 2016

Happy New Year! 2015 was full of great memories and accomplishments in our key areas of focus: creating a great company culture, improving processes, delivering the best products, standing by world-class service, and engaging an active digital asset management (DAM) community. We’re looking forward to another great year, and first celebrate some of our favorite moments from 2015.

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Topics: Featured

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