Capitalizing on DAM trends in MarTech, part 2: agile marketing

by Jake Athey, July 22, 2016

In part 1 of this series, we examined how digital asset management (DAM) is the content marketing hub for all your content and experiences across marketing technologies.

In part 2, we’ll look at ways DAM can increase your marketing agility — also referred to as agile marketing — by streamlining processes for internal teams and improving speed to market with core business process and content deliverables.

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Topics: MarTech, Integrations

Capitalizing on DAM trends in MarTech, part 1: content and experiences

by Jake Athey, July 22, 2016

These days, it’s critical for your digital asset management (DAM) software to play nice with your other mission-critical marketing technologies, or MarTech tools.

Luckily, when you’re using a DAM system like the Widen Collective, there are several ways to extend assets via integrations and extensions that leverage your central source of truth.

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Topics: MarTech, Integrations

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