Katherine Knight is responsible not only for marketing but also for the love lives of hundreds of thousands of relationships all over the world. As director of marketing at Zoosk, a leading online global dating platform in over 80 countries, her work powers a platform that over 33 million people rely on to find true love. She oversees all of Zoosk’s digital marketing and advertising and uses the Widen Collective to house all of their creative assets.
Topics: Customer Stories, Photography, Marketing, DAM, Video, Workflow
Marketing Tech Talks originated at Widen as a way for our staff to learn from other marketers and marketing technologists. During Tech Talks, practitioners share their marketing strategy stories and how technology has played a role in them. The group also talks about common marketing problems and how people, process, and technology work together to create solutions.
Topics: Events, Marketing, MarTech
Content is a powerful sales tool. 87% of buyers surveyed said that the solution provider they chose provided ample content to help them through each stage of the decision-making process (via DemandGen Report). Are your teams equipped to provide your buyers ample content throughout the decision-making process?
Topics: Marketing, Integrations
The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?
“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”
Topics: Featured, Marketing, DAM
To make an impact for our organization, we look first to innovation. We look to introduce something novel, a new technology or a new process. Offering something new feels good. But is innovation the only way to make a positive impact?
Topics: Marketing, DAM, MarTech
Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?
From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.
Topics: Resources, Marketing, DAM
In Part 1 of this series, we shared our research findings around connectivity for marketers and creatives. Here, in Part 2, we’re going to reveal the relationship between connectivity and digital asset management (DAM) software. After all, DAM is what Widen is best known for!
Topics: Resources, Content, Marketing
Sharon Doan considers herself the “Jane of all trades” at Poly-Wood, a manufacturer of fine outdoor furniture based in Indiana, but she’s also one of the global admins of their digital asset management (DAM) system. Anything that deals with content, whether it be digital or print, goes through both Sharon and their DAM.
Topics: Photography, Marketing, DAM, Video, Workflow
Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.
In this three-part series on connectivity for marketers and creatives, we’ll be discussing:
Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.
Topics: Resources, Content, Marketing
See what 221 marketing, creative, and IT professionals have to say about how they want to connect today, what impact connectivity has on their work, and where they see connectivity going in the future.
