Google analytics gives you insight into website traffic, navigation, and conversions. Social media analytics gives you engagement and share data. But what about the individual assets that make up your content? Are you spending time creating the right assets? Where are they being used?
Identifying those key data points to measure the value of your content will help your teams prioritize what they create. Take advantage of asset-level analytics to evaluate. Here are four questions you can answer with asset-level analytics.