Widen launches digital asset management integration with Salesforce

by Jake Athey, July 27, 2016

The new Widen Collective digital asset management integration with Salesforce enables users to access sales and marketing content inside accounts, contacts and opportunities.

Widen is proud to announce a new Salesforce Connector for the world’s #1 CRM. Salespeople can now search for Widen Collective assets in Salesforce, making it easy to share up-to-date marketing and sales collateral as they work with accounts, contacts and opportunities.

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Topics: Product Updates

Widen partners with Sitecore to connect assets with experiences

by Jake Athey, April 28, 2016

We’re happy to announce our partnership and integration with Sitecore, the global leader in experience management software. We worked with Ascedia, an integrated marketing agency and Sitecore-certified implementation partner, to facilitate the integration. Brands can now run a Create Once, Publish Everywhere (COPE) strategy powered by the Media Collective and the Sitecore Experience Platform.

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Topics: Product Updates

Use Quick Insights and join the 30% who use content effectively

by Libby Maurer, March 29, 2016

Stop for a second and consider some important statistics. According to the Content Marketing Institute, an overwhelming 66% of marketers don’t know what makes their content successful, or “performant”. In addition to that, 70% don’t think their teams are using content as effectively as they could be. In the absence of data to make content decisions, many marketers respond by making more content. But more content doesn’t always mean it’s necessary or quality.

It doesn’t have to be like that. Quick Insights, the latest feature from the Media Collective Insights team, gives you visibility into content performance so you can reuse the good stuff … and ditch the not-so-good stuff.

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Topics: Content, Product Updates, Marketing

Getting to know Ascedia – Widen’s Sitecore integration partner

by Jake Athey, March 24, 2016

We’re excited to announce the Widen Media Collective integration with Sitecore, and we thank our partners at Ascedia and Sitecore for making it happen.

In this post, we share a little Q&A with Brent Kaufman, Director of Client Strategy, and Nikki Butgereit, Agency Demand Specialist, at Ascedia in Milwaukee, Wis.

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Topics: Content, Product Updates, Marketing

Widen Collective Insights: digital asset management analytics for the smarter marketer

by Libby Maurer, September 30, 2015

Widen Collective v9.0 is here! Our latest release introduces Insights, our powerful new digital asset management analytics tool. Here are a few reasons we’re thrilled to share it:

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Topics: Product Updates

Stop guessing with Media Collective's new analytics tool

by Libby Maurer, August 26, 2015

It happens all the time. You’re in a campaign planning meeting, creating the shot list for your photographer, getting your design team the right visuals for POP displays and aggregating product images for your web team. Everyone has an opinion about how many and what type of assets are right for this particular campaign, yet no one agrees. You’re not brainstorming, you’re guessing. And guessing rarely leads to strategic marketing that aligns with your brand’s growth targets. Media Collective's new analytics tool, set to launch in our next release, takes the guesswork out of it, and gives you the cold hard facts you need to make important decisions.

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Topics: Product Updates

How to turn user generated content from Instagram into valuable marketing assets

by Jake Athey, August 21, 2015

What is UGC and why is it important?

Content from your customers, users, fans, employees and partners can become a valuable media type for your marketing mix. The ubiquity of smartphones and social media opens the door for brands to inspire, capture, and share user generated photos and videos. User Generated Content (UGC) capitalizes on the authentic experiences your consumers have with your brand.

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Topics: Product Updates

Feature spotlight: Widen Media Collective Animated GIF Support

by Libby Maurer, August 4, 2015

Spend two minutes on social media these days and you’re bound to scroll over an animated GIF or two. Now you can join in the fun! We’re pleased to deliver support for animated GIFs in the v8.2 release of the Widen Media Collective. Animated GIFs are viewable and embeddable from Quick View and the Asset Details page, and a refine search filter empowers users to narrow their results to find animated GIFs.

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Topics: Product Updates

Feature spotlight: Widen Media Collective Quick View Edit

by Libby Maurer, July 19, 2015

Iterative Design: Finding a Better Way by Deanna Ballew and Libby Maurer of the Widen Product Team

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Topics: Product Updates

Feature spotlight: Widen Media Collective update delivers more ways to capture asset use

by Deanna Ballew, July 1, 2015

By Libby Maurer and Deanna Ballew of the Widen Product Team

As we move forward with more frequent product updates as part of our Agile process, we’ll be sharing more details with you about key new features. Here’s more about updates that have been made to our Intended Use feature.

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Topics: Product Updates

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