Machine learning and AI aren’t ready for primetime in digital asset management

by Deanna Ballew, March 29, 2017

As of today, human intelligence is still king when it comes to accuracy and efficiency with your metadata.

But just because image recognition and AI aren’t 100% ready to tackle your metadata problems, doesn’t mean they won’t be one day. In fact, when they are it will finally be time to automate metadata tagging — which will free up your DAMster’s time for other tasks. Until that time, you’ll need to call upon the expertise of a dedicated DAM admin.

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Topics: DAM, Technical

Digital asset optimization — the facts about SEO and DAM

by Joey Donovan Guido, Cuppa SEO, LLC, November 16, 2016

If you work with visual content and a DAM system, you’ve probably heard the term search engine optimization (SEO) mentioned more than once. And although you know it’s important, SEO can be hard to understand — let alone master.

Since the mastery part can take years, let’s focus our attention today on gaining a clear understanding of what SEO is, and how you can begin using it more productively within your digital asset management system — specifically with your visual content and embed codes. We’ll also debunk a couple of SEO myths, too.

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Topics: Content, Technical

Learn new skills and catch up with DAM trends in 10 webinars this spring & summer

by Laurel Norris, May 12, 2016

Our 2016 spring/summer webinar schedule is out, and we’re excited to be offering a variety of sessions ondigital asset management (DAM) trends, best practices, and our products. Read on for the full list, including:

  • How to get analytic data on your content
  • DAM as marketing technology
  • The value of DAM for professional sports teams
  • Implementing your Media Collective site
  • DAM best practices – hosted by software review site G2 Crowd
  • Smartphone photo skills

Our webinars are free and open to everyone, and all registrants will receive a copy of the slides and recording of the session.

Without further ado, here’s the 2016 spring/summer Widen webinar lineup.

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Topics: Resources, Photography, Content, Marketing, Technical

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