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A critical contributor to the success of today’s creative teams.
By Andy Epstein, The BOSS Group
Change leadership is a multifaceted commitment, but necessary if you plan on being a relevant, strategic provider of creative services. Guide your teams on how to be flexible and adaptable in the way they work, what they work on and how they interact with peers and clients. The rewards will surface in the form of job longevity, organizational agility and iterative thinking towards the best creative work.
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“We wanted to know which of the assets we create in marketing are being used, by whom, and to what purpose? Widen analytics give us the answers to those questions in an objective way.”
Daisy Morin, Year Up
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