Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem
In order to have an efficient digital supply chain, we believe DAM is a critical component to the overall marketing technology ecosystem.
In this infographic, we show how Dgital Asset Management fits with the enterprise marketing technology ecosystem. DAM facilitates the complete content lifecycle from creation to distribution and beyond. Integrating DAM systems with other marketing technologies is core to leveraging content and data for optimal marketing experiences.