We give your content a safe home in the cloud

Thanks to Amazon Web Services, our Digital Asset Management Software as a Service solutions keep your marketing content secure and accessible anytime, anywhere.

High in the cloud, but always within reach

Using Amazon Web Services, the Media Collective allows you to easily store, retrieve and share content from your web browser.

The Widen Media Collective uses Amazon Web Services for cloud based servers and storage. There are 5 reasons why Amazon Web Services is used. Amazon has unrivaled advantages in each of these areas.Read More…

First, Amazon gives Widen customers an advantage in security.

Our software is made up of three parts: The data (or files that are uploaded to your DAM system), the services (like processors, video converters, and image converters.), and our configuration (or our actual software code). All Media Collective instances and services are deployed into an Amazon Virtual Private Cloud (VPC). This lets us provision a private, isolated section of the Amazon cloud and gives us complete control over our virtual networking environment and security.

Next, is the scalability of Amazon.

Scaling allows us to automatically spin up and take down additional resources as demand changes, which results in no delays in performance and cost savings.

The third reason is redundancy in data and services.

Within Amazon’s network, stored data and services can be run in a number of different locations. At all times, a second, instance of many of Widen’s services runs in an alternate location within Amazon’s network. If the primary instance suffers an outage, the service will automatically and seamlessly fail over.

Speed is also an advantage of Amazon.

CloudFront is a content delivery network service that distributes files through Amazon’s private High Speed network of global locations. This provides significantly faster download and upload speeds than using the public internet. For example, if a user in Australia orders an image, the file is moved to Amazon’s Australia location for the user to download from. The same principle applies to uploading files as well.

Finally, Amazon gives Widen an advantage with storage.

Amazon has three levels of storage. Widen uses a combination of all three to achieve a balance of speed, performance, and cost savings. All original files are stored using Amazon’s standard storage. An additional redundant copy of files are kept in Amazon’s Glacier storage. Glacier is low-cost, slow-recovery-time storage. It takes longer to retrieve files from glacier, but it is more cost effective for files like backups or large raw video files. Converted files, such as previews and orders are stored using Amazon’s reduced­ redundancy storage. A lower level of redundancy is acceptable since we can quickly regenerate these files.

In summary, our services are built to scale, and are run redundantly and securely in multiple locations. There are huge cost savings in scaling up and down services automatically, which then gets passed on to Widen’s customers.

Amazon only provides a virtual environment. What developers build on top of that environment can vary greatly. Widen’s Developers have woven a very intricate blanket of virtualized services to offer our customers the greatest amount of security, redundancy and efficiency, while also being extremely cost efficient.

The SaaS advantage

You never have to worry about IT support, storage, security or upgrades again.

  • Faster implementation than on-premise
  • Greater user adoption
  • Automatic upgrades
  • On-demand scalability
  • Pay-for-what-you-use pricing
  • Cost effective for organizations of all sizes
  • Access anywhere you can connect to the internet

“Previously, we had to make administrative decisions about what to upload because the old system could only handle a very small percentage of Cornell’s photo content. Cloud storage allows us to use Widen as an archive as well as a marketing system. We don’t have to worry about storage and processing power. The system has seen 99.9 percent uptime, and we can have as many users on the system as we want without taking a hit on performance or speed.”

– Cornell University


The SaaS Implementation

Following these steps, you can be up and running in 6 to 8 weeks.

  • Step-One-IconSite Survey to review all features and configuration points (weeks 1 to 2)
  • Step-Two-Icon Users and assets imported via Widen bulk upload (weeks 1 to 2)
  • Step-Three-Icon Beta site testing and metadata entry by top-level admins (weeks 3 to 4)
  • Step-Four-Icon General user and administrative training sessions (weeks 3 to 4)
  • Step-One-Icon Client feedback is received and updates are made (weeks 5 to 6)
  • Step-One-Icon Final review and sign-off of the site before launch (weeks 5 to 6)
  • Step-One-Icon Final training and launch of the site to client end-users (weeks 6 to 8)
  • Step-One-Icon User support (ongoing)


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