Marketers don’t have time for guessing. That’s why we developed Insights with deep content analytics that show who’s using your assets, where, when, and how. From searches, shares, embeds, views, downloads, and more, you can customize unlimited dashboards to interpret the asset data that moves your business forward.
Widen offers the best content analytics in the DAM industry. Our two approaches – Site-wide Insights and Quick Insights – present data from a bird’s eye view and at the asset level. When connected to web analytics, Insights show a complete picture of web and individual performance for your images, videos, and documents across all websites where they appear.
Feel the power of Insights when you integrate the Widen Collective with other marketing systems. Repurpose assets across platforms and extend their value for greater connectivity, distribution, and tracking. Then utilize your cumulative asset data – via DAM – to optimize the impact of your content. That’s when marketing gets really powerful.
The Widen Collective integrates with all kinds of best-in-class systems, including:
Insights is a marketing gold mine just waiting to be tapped. Apply the key findings from your data to these areas to best align content production with marketing strategy.
Plan your content calendar for the year and decide where to promote what content on your website, social media, and other channels.
Use DAM data as the backbone for your content audits and drive brand consistency.
Content performance and ROI
Gauge the effectiveness of your content, DAM admins, and marketing team.
Content beyond DAM
Repurpose your strongest assets everywhere to maximize your best content.
The future holds exciting advancements for Insights.
So what are you waiting for? Use real-time, big data analytics about your assets to fuel better marketing decisions today!