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Color Management Articles

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16 tips to take better marketing photos with your smartphone camera

By Mark Pajari “The best camera is the one that you have with you.” - Chase Jarvis “Why can’t we just call it a smartcamera, not a smartphone. I mean who makes phone calls anymore?” - Me When it comes right down to it, marketing is about selling something to someone. One of the best ways to sell...
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What does the color in your logo say about your brand?

What does red make you think about? Does blue make you feel peaceful or stable? When you see yellow, do you think warm, happy thoughts? What emotion does the color of your brand evoke?        Color is a universal language. Color conveys meaning and emotion without words. Color and branding go hand...
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Color Management with PDF Workflow Standards: From the 2012 PIA Color Manangement Conference

At the recently concluded PIA Color Management Conference in Scottsdale AZ, Dov Isaacs, Principal Scientist with Adobe Systems, reviewed where we are and where we've been with PDF workflows…   A Brief History Lesson in PostScript It started all the way back to 1984 with the introduction of...