Digital asset management refers to the rules and processes an organization puts in place to manage, retrieve and distribute their digital media, such as photos, videos, PDFs, presentations and documents.

Although you’ll see many using the terms interchangeably, DAM and DAM software just aren’t the same thing. It’s one thing to manage your digital assets. It’s another thing entirely to manage them well. That’s where DAM software (like the Widen Media Collective) comes in.

Learning about DAM? Check out the recorded webinars from part 1 and part 2 of our DAM Basics webinar series.

The DAM basics

Watch this video to learn the DAM basics

What can DAM software do for you?

DAM software helps your organization ensure — in ways that other workarounds just can’t — that your brand assets are always safe, always secure, and always in the right hands. From version control to on-the-fly file conversions and metadata tools, the Widen Media Collective helps you effectively take control of your brand image.

Back in 1987, we built the Media Collective from the ground up to meet the needs of our own bustling premedia business. Ever since, we’ve been taking feedback from our clients and our own DAM admins to upgrade and enhance the system. Today hundreds of brands across many different industries trust us with their DAM software needs.

Learn about the DAM basics:

Take a tour on your own or request a demo with a DAM advisor and find out whether Widen’s Media Collective is the right fit for you.

DAM increases efficiency across all channels of communication.

The need for digital asset management continues to rise. For organizations looking at ways to streamline costs and maximize growth, DAM is an important solution. The uses of DAM are driven by need for access and increasing amounts and types of digital media. Because of this, digital asset management software is used across several major industries.


There are no contracts, and customers can opt out of the subscription at any time.
Storage and pricing scale as your needs change.

“Widen’s DAM system offers easy access anywhere there’s internet. The site is extremely easy to manage and very user-friendly.”

– Kathleen Kaun, Marketing Specialist, Glanbia Nutritionals

“In time-savings alone, Widen has an ROI well above its cost. And customer support is phenomenal.”

– Jennifer Randle, Marketing and eBusiness Manager, Knaack