A guide to the lifeblood of DAM:
Key concepts and best practices for using metadata in digital asset management systems.
Do you know what digital assets you have and how to identify, organize, and describe them? This should not be rushed, as this is critical to the impact your DAM system's use will have on your overall efficiency and, ultimately, your bottom line. Getting this wrong could damn not only your DAM, but your broader workflows and processes as well.
Metadata is an "asset" unto itself—and an important one, at that. It provides the structure and information needed to make your assets more accessible and, therefore, more valuable. In other words: it makes them "smart assets." Simply digitizing video and audio files only scratches the surface of their value as digital assets. Their full potential is realized by their use and the relevance of the associated metadata. After all, how much value does an asset have if you can't find it?
This white paper will show you the essential building blocks and best practices of metadata for your digital asset management system.
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