Marketing Asset Management

Marketing Asset Management systems help you quickly leverage marketing assets to drive revenue.

Marketing asset management provides your marketing and sales teams the tools to access existing marketing assets in the format needed, when they need them, and without wasting time on excessive administration. We all know time is money. Every minute lost to the recreation of assets or fulfilling requests for current assets is time kept out of the "trenches", which may result in lost opportunities. For everything from print brochures, PDFs, product images, training videos and presentations, web-based marketing asset management systems make assets quickly accessible, usable and easy to repurpose for any situation, sales or otherwise.

Key Features: Your Marketing Asset Management system is the ultimate tool for marketing productivity and sales effectiveness.

Organize all marketing materials into easy-to-navigate categories by specific media types.
Group assets for specific brands, products or lines to make the entire portfolio sales-ready.
Access files in the usable formats needed upon request with automatic file conversions.
Send sales-ready, downloadable materials to customers and prospects on-demand with personalized email messages.
Give non-technical marketing and salespeople the ability to customize brand-consistent collateral for any selling situation.
Track and report on all user and asset activity to gather market insights and intelligence.

Key Business Impacts of Widen Marketing Asset Management Systems

Ensure that your brand is accurately and consistently represented by those with direct contact with your customers.
Reduce time (and administrative cost) spent finding, designing or distributing sales-ready assets by hours per week.
Grant sales people instant access to selling tools with the ability to customize or localize based on preset brand standards.
Enhance your supply chain by providing the channels and partners with access to co-branded, market-specific collateral.
Leverage quick distribution of marketing resources to shorten the cycle of getting new products and promotions to market.
Measure activity to gain valuable market insights and determine future budget and resource allocation.
Execute integrated marketing programs more efficiently to increase return on marketing investments.

Explore Widen's Digital Asset Management Software in greater detail or watch recorded demos.

See how Widen marketing asset management has been applied in real marketing environments and watch our customer interviews.