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Digital Experience Platform

by Serai Schueller, September 28, 2021


Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience. 

The problem is this caliber of experience isn’t easy to deliver. Marketing technologies address different pieces of the omnichannel puzzle, but stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge. That’s why industries and user types of all kinds are turning to the next generation of marketing technology — the digital experience platform (DXP). 

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Topics: MarTech, Integrations

Enterprise Content Management Products and Features

by Nate Holmes, September 13, 2021


Standard content management systems (CMS) power your website content. But enterprise organizations often need more robust content management features to run their whole operation. If you manage everything from product content to secure financial records, it’s time for an upgrade to an enterprise content management (ECM) product. 

It’s crucial to choose the right features in ECM software if you want to get the most out of your investment. You can use an ECM system to increase productivity and efficiency, give global teams access to the same content, and automate content processes. Let’s take a look at what ECM software is, some of the common top features, and explore a few platforms that could work for you.

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Topics: Content, MarTech

Enterprise Information Management System (EIM Technology) Overview

by Nate Holmes, August 25, 2021


Managing all of your product information and content is one of the most complex challenges you can face as an organization. Typically, this vast amount of information is managed across fragmented silos and systems, but it doesn’t have to be that way. The right enterprise information management system (EIM) can help you manage documents, content, and product information (including extensive product catalogs) for all of your company’s needs.

Using an EIM tool can help you get the most value from your information, secure it, distribute it, ensure compliance, and make it easily accessible to the right people and systems. That means you can work more efficiently across distributed global teams, coordinate remote workforces, and create new omnichannel customer experiences with greater ease and higher-quality results. EIM can mean many things to many different organizations, so we’ll start by defining enterprise information management.

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Topics: MarTech

Enterprise Content Management System (ECM Software)

by Nate Holmes, July 19, 2021


With paper almost extinct, your vital company documents and information need to be digitized, stored, and used in a way that supports transforming processes, workflows, and business goals. Enterprise content management (ECM) systems make it possible to rethink how you manage your enterprise content and choose more interactive ways to work with information across your organization.

Chances are, you use a digital asset management (DAM) system to handle your customer-facing content for products. But do you have centralized management for your internal documentation, invoices, training materials, contracts, financial records, etc.? If you want to reduce the time and cost it takes to manage all your content lifecycles, it’s time to think about ECM, too. 

Keep reading and you’ll learn what enterprise content management is, see examples of software choices, and get an idea if it’s the right fit for your business. 

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Topics: Content, MarTech

Image Recognition and the Widen Collective®

by Nate Holmes, July 14, 2021


The use of machine learning and artificial intelligence (AI) is evolving in the digital asset management (DAM) community, and rightfully so. AI-powered tools support metadata creation, a time-consuming process that’s often one of the biggest pain points for DAM software administrators and users.

This is why these tools are no longer merely a nice-to-have. As digital libraries expand and AI becomes more sophisticated, image recognition and auto-tagging tools have become a must-have for any enterprise DAM solution. 

The adoption of AI tools in the Widen Collective® has kept pace with this evolution, and as with any other software developments within our platform, we’ve gathered customer feedback around the functionality to ensure the capabilities meet their needs.

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Topics: MarTech, Integrations, Image recognition

What Is Martech? A Guide to Marketing Technologies

by Courtney Roe, February 18, 2021

Anyone who has worked in digital marketing knows that marketing and technology go hand in hand. Successful marketing strategies rely on a variety of tools to evaluate data, connect with audiences, and create engaging content. With thousands of martech tools to choose from, the key is determining the right ones for your team. 

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Topics: Marketing, MarTech, Integrations

Assembling an Effective Marketing Technology Team

by Nate Holmes, February 17, 2021


Imagine that your marketing team has the ideal technology stack. The customer experience is seamless across every device and channel. Your analytics give you insight into every touchpoint of the customer journey. All your software is integrated, redundancies are eliminated, disconnects are connected, and bottlenecks are gone. It’s a nice dream, right?

With the right marketing technology team, you can bring a lot of that dream to life. Probably even more of it than you think. Assembling an effective group of martech heroes takes some work, but you can do it. Just like you would map out the ideal future state of your marketing technology (martech) stack, you can map out the people and team structure you need.

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Topics: MarTech, Integrations

7 Ways to Learn the Tech in Martech

by Jake Athey, February 8, 2021

It’s nearly impossible to keep up with all the new marketing technology (martech) tools. Just look at the 8,000 solutions that show up on the 2020 ChiefMartech marketing technology landscape, which grew 13.6% from the previous year. 

While understanding the functionality and benefits of all  these technologies would be overwhelming (to say the least), you can still make learning a priority for you and your team. Well-rounded marketing technologists develop a habit out of experimenting with new systems and technologies, seeking out
martech training, and talking with technical experts.

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Topics: Marketing, MarTech

Adopt a Competency Framework to Build Your Martech Team

by Jake Athey, February 2, 2021


Martech, short for marketing technology, is about much more than your technology stack. While one part of the martech equation is the technology, the other part is the people who use it. You need a team of unique individuals with the right balance of traits and skills that interplay to create success. 

Marketing technologists with the right competencies can seem like mythical creatures. Thankfully, they’re more like butterflies than unicorns — they actually exist. However, it’s easier to find them when you adopt a marketing competency framework to guide your hiring decisions and team development.

With the right framework, you get clear on the skill sets and behaviors you need in your marketing technologist(s) and across your team. Thankfully, you don’t need every attribute in every person. You can map out your competency needs for your team like you can map your marketing technology. Then fill it in across your organization as you go. 

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Topics: Marketing, MarTech, Change Management

How to Map Your Marketing Technology

by Nate Holmes, October 5, 2020

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

If you’re feeling like your marketing technology is making you work more not less, or you’re struggling to keep up with the speed of business, it’s time to take a step back and think about what your technology is doing for you, your business, and your audiences.

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Topics: Marketing, MarTech, Integrations

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