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How to Map Your Marketing Technology

by Nate Holmes, July 12, 2018

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: Marketing, MarTech, Integrations

Assembling an Effective Marketing Technology Team

by Dustin Pence, June 25, 2018

I’m so tired of talking about integrations.

There, I said it. Now you say it. Go ahead. I’ll wait.

“I’m so tired of talking about integrations.”

Excellent. The first step to recovery is admitting you have a problem.

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Topics: MarTech, Integrations

The World of Widen’s Digital Asset Management Integrations

by Nina Brakel-Schutt, May 7, 2018

When engaging in digital business today, marketing organizations need several systems to guide their work functions like file sharing, data management and analysis, and project management. So it’s not unusual for the management of so many systems to quickly become overwhelming with multiple logins, functionality overlaps, isolated files and data, and project bottlenecks.

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Topics: DAM, MarTech, Integrations

Delivering Podcasts to Amazon Alexa From the Widen Collective

by Nate Holmes, May 2, 2018

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

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Topics: Customer Stories, DAM, MarTech, Integrations, Content Strategy

Widen’s 2018 MarTech Survey Reveals the Greatest Opportunities for DAM Users

by Jake Athey, March 30, 2018

Are you using DAM to its greatest potential? Our survey says there’s more you can do.

Marketing technology is moving at dizzying speeds. From one day to the next, new platforms, trends, and digital asset management demands bubble and rise to the surface. With such speed, it’s tough to know how to harness the power of it all. That’s where our 2018 Marketing Technology Survey comes in. Now in its fifth year, our survey gets to the heart of the matter, exposing the greatest DAM opportunities for content-driven organizations like yours. Here’s how to apply our findings!

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Topics: DAM, MarTech

The Trifecta of MarTech: How to Market Better and Faster with SalesForce, HubSpot, and the Collective

by Jake Athey, February 15, 2018

All good things come in threes, or at least that is what history tells us. After all, genies give three wishes; there are three little pigs not four, and of course who would go to a two-ring circus? But superstitions aside, at Widen, we found our MarTech sweet spot in this number.

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Topics: MarTech

Key themes from MarTech San Francisco 2017

by Deanna Ballew, May 31, 2017

The MarTech conference brings together 2,500+ marketing and IT executives and managers. In addition to attending sessions, our team gathered some great insights from one-on-one conversations with marketers and IT pros at our booth. Here’s a look at some of the key themes and takeaways.

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Topics: Events, MarTech

Widen Marketing Technology survey shows there’s room for growth

by Nate Holmes, May 4, 2017

The Widen 2017 Marketing Technology survey shows DAM systems are fulfilling multiple business functions, but there’s still opportunity for expansion.

The third installment of our annual MarTech survey is complete and shows three great opportunities for survey takers and DAMsters alike. We’ll share some of our findings and how you can apply them to your organization.

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Topics: DAM, MarTech

Marketing Tech Talk Madison - on steroids in 2017

by Melanie Olsen, March 15, 2017

Marketing Tech Talks originated at Widen as a way for our staff to learn from other marketers and marketing technologists. During Tech Talks, practitioners share their marketing strategy stories and how technology has played a role in them. The group also talks about common marketing problems and how people, process, and technology work together to create solutions.

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Topics: Events, Marketing, MarTech

Are you making the right investments in marketing technology?

by Nate Holmes, February 15, 2017


To make an impact for our organization, we look first to innovation. We look to introduce something novel, a new technology or a new process. Offering something new feels good. But is innovation the only way to make a positive impact?

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Topics: Marketing, DAM, MarTech

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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