“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”
Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.
If you’re feeling like your marketing technology is making you work more not less, or you’re struggling to keep up with the speed of business, it’s time to take a step back and think about what your technology is doing for you, your business, and your audiences.