What is Martech? A Guide to Marketing Technologies

by Courtney Roe, June 27, 2019

Anyone who has worked in digital marketing knows that marketing and technology go hand in hand. Successful marketing strategies rely on a variety of tools to evaluate data, connect with audiences, and create engaging content. With thousands of martech tools to choose from, the key is determining the right ones for your team. 

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Topics: Marketing, MarTech, Integrations

MarTech Meets AdTech: How Sargento’s Award-Winning MarTech Stack Came to Be

by Jake Athey, June 6, 2019

We’re always proud to share the good news about our customers, especially when they’re doing great things with our technology!

Sargento recently won a 2019 MarTech Stackie Award for best marketing technology stack design. While MarTech Today spotlighted the story of how Sargento cooked up their stack, I had the chance to meet with Cami Schenck, the senior marketing manager of media and digital at Sargento Foods to learn more about the secret ingredients.

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Topics: Customer Stories, MarTech

Increasing Efficiency with Marketing Automation Tools

by Nate Holmes, March 6, 2019


The work of a marketer is never done. In addition to tackling what’s already on your long to-do list, you’re constantly fielding new ideas to get more customers, faster. It’d be great if you could just hire more people, but that’s not always possible. And sometimes, it feels like even if you had 1,000 people on your marketing team, you could still find work for 1,001.

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Topics: Marketing, MarTech, Integrations

How to Map Your Marketing Technology

by Nate Holmes, February 18, 2019

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: Marketing, MarTech, Integrations

Enterprise Content Management (ECM) vs. Digital Asset Management (DAM)

by Serai Schueller, January 24, 2019

In this day and age, we seem to have more of everything. As consumers, we have more gadgets, products, and services than we know what to do with. As businesses, we rely on more and more content than ever before to communicate with our audiences. And, then there’s the paperwork! We could fill warehouses and servers with the legal records, invoices, and operational business documents that we need to hold on to — you know, just in case.

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Topics: MarTech

What's the Difference Between DAM, PIM, and MRM systems?

by Nate Holmes, October 2, 2018


If you think back to ten, twenty, or even thirty years ago, it’s hard to fathom how marketers got anything done without the help of the technologies we have today. But it happened. And for some of us, it felt like a simpler time. There were fewer channels to worry about. There wasn’t such an always-on mentality. And, there certainly weren’t a trillion technology acronyms to decipher. I mean, come on. From CMS to CRM, DMP, DAM, MRM, PIM, and…you get the picture — it’s all a bit overwhelming.

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Topics: Marketing, MarTech

Widen and Hootsuite Launch Integration to Help Teams Get Their Content to Social Channels Faster

by Courtney Roe, July 24, 2018

Joint customers can now leverage the security and searchability of the Widen Collective within Hootsuite to post content and measure performance across major social networks.

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Topics: MarTech, Integrations

Assembling an Effective Marketing Technology Team

by Dustin Pence, June 25, 2018

I’m so tired of talking about integrations.

There, I said it. Now you say it. Go ahead. I’ll wait.

“I’m so tired of talking about integrations.”

Excellent. The first step to recovery is admitting you have a problem.

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Topics: MarTech, Integrations

The World of Widen’s Digital Asset Management Integrations

by Nina Brakel-Schutt, May 7, 2018

When engaging in digital business today, marketing organizations need several systems to guide their work functions like file sharing, data management and analysis, and project management. So it’s not unusual for the management of so many systems to quickly become overwhelming with multiple logins, functionality overlaps, isolated files and data, and project bottlenecks.

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Topics: DAM, MarTech, Integrations

Delivering Podcasts to Amazon Alexa From the Widen Collective

by Nate Holmes, May 2, 2018

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

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Topics: Customer Stories, DAM, MarTech, Integrations, Content Strategy

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