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Minnesota Vikings improve access and experience of delivering brand-critical imagery

by Nate Holmes, January 19, 2018


The Minnesota Vikings brand relies on powerful, quality imagery, generating thousands of photos every game. With their old digital asset management system, it could take up to three months to make those widely accessible. With the Widen Collective, those gameday images are available in 24 hours.

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Topics: Customer Stories, DAM

Where to Find Widen in 2018

by Mariah Haag, January 9, 2018

Attending, participating, and hosting live events is one of the best ways to connect to our customers and other industry professionals. We learn a lot by getting out and experiencing different cities, and know that you do, too! That’s why we’re hitting the ground running with a 2018 event plan that includes 11 industry conferences, six Widen Workshops, and more.

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Topics: Events, Widen Summit, Widen Workshops

Our Look Back at 2017

by Jake Athey, January 3, 2018

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was.

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4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, December 22, 2017

Smart businesses of every kind know that they need a content strategy to succeed in the information-overloaded world of today. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content. But where do you begin?

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Topics: DAM, Content Strategy

10 Articles That Will Help DAM Admins Succeed in 2018

by Nate Holmes, December 21, 2017

Looking at marketing trends for 2018, there’s going to be more content designed to fuel the buyer’s journey, creative to support more targeted ads, and content to support the digital world continuing to go hyperlocal. If you’re a DAM admin, those trends mean more content being managed in the DAM system.

So, we’ve selected 10 of our favorite posts from 2017 that will help you succeed in 2018.

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Topics: DAM

Your Auto-tagging Recipe for Success

by Jake Athey, December 15, 2017

Artificial intelligence, once the invention of science fiction, is quickly changing the status quo for entire industries and businesses, including the world of digital asset management. DAM users of today can now use image recognition technology to help relieve the burden of manually tagging their images. There are many auto-tagging integration options available to DAM vendors, but at Widen, we’ve approached things with our very own special spin.

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Topics: DAM, Integrations, Image recognition

UX Methodologies for DAM Admins

by Lauren Pemberton, December 13, 2017

User experience, or UX, is a popular field in the software industry as its practitioners hope to create interfaces that are simple, intuitive, and engaging so products are successful sooner. At Widen, we have a UX team with designers, researchers, and content strategists focused on improving how users interact with our software, from searching to uploading to configuring the site. As our research has progressed, we’ve realized that many Widen Collective® site admins have questions and problems that could be informed by the same UX methods our researchers are using.

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Topics: DAM, UX

Drive your marketing ROI with DAM

by Nina Brakel-Schutt, December 8, 2017

How Carnival Cruise Line uses content analytics to measure their sales communications performance

As businesses compete more on experience, sales teams face the challenge of communicating the experience. A great way to do that is with dynamic video content. But if your team creates content that goes against marketing conventions like “shorter videos are better,” how do you know if it’s working?  

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Topics: Customer Stories, DAM, Marketing Insights, Content Analytics

4 steps and one spreadsheet to help with a content audit

by Nate Holmes, December 4, 2017

When’s the last time you’ve taken a step back from the planning and creation of content to evaluate it?

It’s a healthy thing to do. A content audit is a systematic review of your content. This systematic review helps you organize, evaluate, and then refine your content.

In this post, we’ll walk through four major steps and share a spreadsheet to help you conduct a content audit to help inform your content strategy.

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Topics: Content, Content Audit

Widen gives thanks

by Jake Athey, November 22, 2017

How often do you take time in your day to be thankful? Or make an effort to express gratitude? When there’s a long list of to-dos, for work and personal life, it can be a challenge. That’s why I wanted to ask my fellow Wideneers what they were thankful for during the week of the US Holiday, Thanksgiving Day.

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Topics: Culture & Company

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2017 Widen Connectivity Report

See what 221 marketing, creative, and IT professionals have to say about how they want to connect today, what impact connectivity has on their work, and where they see connectivity going in the future.

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