It’s no secret that today’s brands run on imagery: logos, company photos, product imagery, social media assets, and so much more. Brands use this content to tell a unique, compelling story about their company’s mission, products, and services. Without these images, this story is a lot harder to tell. That’s why it’s critical to store all of these visual brand assets in a secure and easy-to-access location, but what does that look like?
Just as people have relied on physical libraries for centuries to access, organize, and manage physical content, digital libraries exist to do the same for digital content. Without a central source it becomes much harder to keep track of brand assets, putting teams at risk of wasting time, money, and resources to recreate or track down the content they need to use to tell their story. That’s where image management comes in.