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The Rise of Enterprise Video in Marketing

by Al Falaschi, March 3, 2021


For nearly two decades, video has been the rising star of marketing. It started gaining speed alongside the launch of YouTube in 2005, and all signs point to continued growth through 2021 and beyond. Research from HubSpot found that more than 99% of marketers currently using video will continue to in 2021, and 69% of those who aren’t, plan to start.

This wild popularity almost begs the question — why? Are businesses just blindly following trends or are their investments in the creation, management, and distribution of video assets more deeply rooted? Let’s have a look.

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Topics: Video

Designing a Video Distribution Experience Worth Sharing

by Nate Holmes, March 1, 2021


When it comes to creating engaging and memorable stories, video content is king. But because video files are very large, it can be difficult to store, view, and share this content.


With the right tools, however, video management can be friction-free. Cloud-based digital asset management (DAM) systems like the Widen Collective® support video storage, viewing, and sharing, and allow organizations to manage video alongside their other media.

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Topics: Video, Portals

Our 8 Favorite Dams

by Molly Hamm, February 25, 2021

 

At Widen, we consider ourselves digital asset management (DAM) experts. But here’s the thing…we like all kinds of dams! And for good reason. Not only can they be simply awe-inspiring feats of engineering, but they also provide a range of economic, environmental, and social benefits; including recreation, flood control, water management, drinking water, hydroelectric power, and river transportation.

Here is a list of our top eight dams of all time.

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Topics: Culture & Company

A Guide to Branded Video Content

by Al Falaschi, February 23, 2021


By now, it’s no surprise that video is a popular marketing tool for brands. The numbers are staggering. A whopping
86% of businesses use video content, and 93% of marketers who use video say that it's an important part of their strategy. With over two billion YouTube users it’s no secret why!  

So yes, video is popular. But, just because brands use it and people watch it, doesn’t make all video effective. Video for the sake of video won’t cut it, which is why the savviest of marketers have set their sights on what’s called “branded video.” 

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Topics: Video

New Widen Collective® Mobile App Keeps Users Connected On-the-Go

by Nate Holmes, February 22, 2021


Not many people leave home today without their mobile phone. Who are we kidding? Not many people leave the room without their phone! So we know being able to access your content and data on-the-go is critical for today’s marketers. That’s why we’re excited to announce the launch of our new Widen Collective® mobile app. 

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Topics: Product Updates, Announcements, Widen Collective

What Is Martech? A Guide to Marketing Technologies

by Courtney Roe, February 18, 2021

Anyone who has worked in digital marketing knows that marketing and technology go hand in hand. Successful marketing strategies rely on a variety of tools to evaluate data, connect with audiences, and create engaging content. With thousands of martech tools to choose from, the key is determining the right ones for your team. 

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Topics: Marketing, MarTech, Integrations

Assembling an Effective Marketing Technology Team

by Nate Holmes, February 17, 2021


Imagine that your marketing team has the ideal technology stack. The customer experience is seamless across every device and channel. Your analytics give you insight into every touchpoint of the customer journey. All your software is integrated, redundancies are eliminated, disconnects are connected, and bottlenecks are gone. It’s a nice dream, right?

With the right marketing technology team, you can bring a lot of that dream to life. Probably even more of it than you think. Assembling an effective group of martech heroes takes some work, but you can do it. Just like you would map out the ideal future state of your marketing technology (martech) stack, you can map out the people and team structure you need.

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Topics: MarTech, Integrations

Four Tips for Shooting Better Video for the Non-Video Professional

by Al Falaschi, February 16, 2021


Video has proven to be one the best tools — if not the best — for communication and promotion. Its ability to convey and elicit emotions is without equal. So it’s not surprising that  video is now the number one form of media used in content strategy, overtaking blogs and infographics. 

And while demand for video is expanding, so are the tools to take high-quality video. Cameras in today’s smartphones have better video capabilities than professional cameras had as little as 10 years ago. With the right knowledge they can yield extremely high quality results — without a George Lucas-level budget. Let’s explore four areas where the right tricks and tips can help your videos look professional and achieve the desired impact:

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Topics: Content, Marketing, Video

The Making of a Marketing Technologist

by Jake Athey, February 15, 2021


Around 15 years ago, digital marketing technology was in its infancy. Marketers were searching for ways to sell to individuals rather than to mass markets. They were trying to create the marketing approach outlined in the 1996 book from
Don Peppers and Martha Rogers, “The One to One Future.”

That quest for one-to-one marketing led to a group of new tools. “Contact managers” and “sales force automation” software from companies like Brock Control Systems became best sellers. It was those early efforts that birthed the customer relationship management (CRM) industry, finally promising the holy grail that might deliver on the promises of one-to-one marketing. 

Now, digital marketers have CRMs, digital asset management (DAM) software, product information management (PIM) solutions, customer data platforms (CDPs), and predictive analytics. Consumers have TVs, smartphones, smart watches, social media, Internet of Things (IoT), and virtual reality (VR) at their fingertips. Between all of those, there are thousands of tools, technologies, and apps to tie the customer experience together.

That kind of complexity requires a whole new species of marketer: the marketing technologist. These individuals know the technology and have the organizational skills to make the one-to-one customer experience possible. If you’re one of these rare creatures, you could even aim your career at the role of Marketing Technology Officer or Chief Marketing Technologist. To get started, you need to develop a certain kind of mindset.

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Topics: Marketing

Our Tips for Making Your DAM Implementation a Seamless Success

by Molly Hamm, February 10, 2021

It’s no secret that implementing a new software platform is a big job. It entails gathering feedback from numerous stakeholders, meeting a range of deadlines, and managing expectations for everyone involved! But with the right approach, it can be a seamless success. Here are our key strategies for navigating the digital asset management (DAM) implementation process with confidence and ease.

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Topics: DAM Implementation, Change Management

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