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Widen Named a “Strong Performer” by Independent Research Firm in Digital Asset Management for Customer Experience Report

by Jake Athey, May 23, 2018

Widen was among the select companies that Forrester invited to participate in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. In this evaluation, Widen was cited as a Strong Performer among the top thirteen DAM solution providers.

Forrester’s analysts noted Widen’s “attractive UI” that “reference customers praised.” Moreover, Forrester says, “Partners we surveyed ranked Widen as one of the top DAM solutions they implement.” The analysts also note that “…Widen has made significant improvements to its capabilities since our last evaluation, especially in the areas of metadata, search, and work-in-progress functionality.”

Founded in Madison, Wisconsin, Widen recently opened its European headquarters in London to expand the company’s global presence and better support customers in different time zones. Recently, the company launched a string of innovations including:

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Topics: Announcements, DAM

What's the Difference Between PNG, JPEG, GIF, and TIFF?

by Nate Holmes, May 18, 2018

The quality of your images on social media, websites, blogs, and presentations influences the perception of your personal and corporate brand. Not all image formats are the same. Some are meant for charts and diagrams, while others are intended for eye-catching photographs. Knowing which file format to use when will keep your images looking their best.

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The 2018 Connectivity Report is Here

by Nina Brakel-Schutt, May 15, 2018

The connectivity between people, processes, and technologies allows marketers and creatives to perform their best and create incredibly meaningful experiences. But how? That’s what we decided to find out by talking with a range of professionals around the world about what’s behind true connectivity. Our team conducted and analyzed 32 phone interviews and 506 online surveys to generate the data.

The report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business results. Among many findings, we discovered a significant gap between interest in artificial intelligence (AI) and understanding of that technology in marketing departments.

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Topics: Marketing

DAM Saves the Day | Sheryl Connor on the Widen Implementation Podcast

by Nate Holmes, May 11, 2018

We looked at our workflow, and things that we were doing manually, we thought, ‘Okay, we can do that using the DAM.’" — Sheryl Connor, Exactech

Eight weeks before the Exactech national sales meeting, Sheryl Connor and her small team set out to implement their Widen Collective® digital asset management system. It’s the busiest time of year for their creative team, but they were inspired to launch the new system at the big event. Sheryl and the team decided to focus on their international customers and the product launch materials they needed for 2018 and got to work implementing the DAM system.

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Topics: DAM, Widen Podcast, DAM Implementation

The World of Widen’s Digital Asset Management Integrations

by Nina Brakel-Schutt, May 7, 2018

When engaging in digital business today, marketing organizations need several systems to guide their work functions like file sharing, data management and analysis, and project management. So it’s not unusual for the management of so many systems to quickly become overwhelming with multiple logins, functionality overlaps, isolated files and data, and project bottlenecks.

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Topics: DAM, MarTech, Integrations

Supporting Business Growth | Colleen Raccioppi on the Widen Implementation Podcast

by Nate Holmes, May 4, 2018

“Think about what's going to make it easy to manage on the admin part and what's going to make it easy for your users.” — Colleen Raccioppi

Exactech develops and produces innovative bone and joint restoration products that help surgeons worldwide make patients more mobile. They work with offices and distributors around the globe. To support their rapid growth without losing control over their content and brand, their leadership team tasked Colleen Raccioppi to find a better way to create, store, manage, and distribute assets internally, to investors, and to doctors.

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Topics: DAM, Widen Podcast, DAM Implementation

Delivering Podcasts to Amazon Alexa From the Widen Collective

by Nate Holmes, May 2, 2018

Nearly half of Americans use digital voice assistants, according to the Pew Research Center. This new channel presents opportunities and challenges for brands, one of which is delivering audio content straight into the home or office via voice command.

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Topics: Customer Stories, DAM, MarTech, Integrations, Content Strategy

Find the Best Digital Asset Management Software

by Serai Schueller, April 30, 2018

Tools and considerations to help you identify the best DAM system that’s right for you.

You’ve taken the plunge. You’re on a quest to find the best DAM software out there. But, there are so many options and so much information. It is all a bit overwhelming. How do you even know where to start? Well, that’s where we come in. We’ve compiled a list of resources and considerations to help you whittle down your options and find the best digital asset management system that’s right for you. Let’s dive in!

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Topics: DAM

Maintenance Matters | Jason Kuhl on the Widen Implementation Podcast

by Nate Holmes, April 27, 2018

Maintenance is going to keep this thing [DAM system] clean and working for everyone.” – Jason Kuhl, Daktronics

There’s a good chance you see Daktronics products every day. Their products range from your local high school scoreboard to digital signage in Times Square and Piccadilly Circus. Working in multiple markets and business units, made storing files on a server a real headache.

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Topics: DAM, Widen Podcast, DAM Implementation

Widen and Capture Integration Partner to Automate Metadata Delivery From Camera to Campaign

by Nate Holmes, April 26, 2018

We’re excited to announce our partnership with Capture Integration to bring smart metadata from photo shoots to DAM. ShotFlow One, Capture Integration’s “operating system” for brand photo studios, enriches visual assets with XMP metadata automatically before they are uploaded into the Widen Collective®. The metadata enables next-gen digital experiences including Shopping the Look and tap-to-buy social content.

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Research Report

2018 Widen Connectivity Report

Read this report and discover six golden findings about customer experience, artificial intelligence (AI), personalization, data analytics, and digital transformation.

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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