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Advancing Production with Digital Asset Management | Mike Michonski on the Widen Implementation Podcast

by Nate Holmes, March 16, 2018

I've learned that proper delegation will actually get you across the finish line a lot faster and a lot better than if you try to do it all yourself. – Mike Michonski

In episode three of the Widen Implementation podcast, Mike Michonski shares his experiences of rolling out and maintaining the Widen Collective®. Mike is a national production director at Total Traffic & Weather Network, the leading provider of traffic, transit, news, and weather information in the United States. TTWN plays part in the daily lives of more than 120 million people!

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Topics: DAM Implementation Podcast

Migrating From a Folder Based DAM System | Sandra De Biasi on the Widen Implementation Podcast

by Nate Holmes, March 9, 2018

Think about how you want people to search for assets. This will give [you] a better picture of how things should be set up. How your asset groups should be set up. How roles should be set up.” - Sandra De Biasi

In episode two of the Widen Implementation podcast, we hear from Sandra De Biasi of Varian Medical Systems. Sandra started with Varian Medical Systems as a contractor to evaluate and revamp their asset management. Their previous DAM system relied on folder structures which lead to people hunting and asking around for assets. Changing to a metadata driven system required a lot of upfront work but it has improved asset management for Varian.

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Topics: DAM, DAM Implementation Podcast

Zeiss Microscopy Overcomes the Challenge of Supporting Regional Marketing and Sales

by Courtney Roe, March 6, 2018

At Widen, we love sharing and learning from our customers’ success stories. That’s why we sat down with Alberto Orihuela, digital media specialist and digital asset management admin for Zeiss Microscopy. Alberto shared how he and the Zeiss team overcame their greatest content management challenge. Here is what he had to say!

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Topics: Customer Stories, DAM

Two Question Survey to Measure Success of Creative Projects

by Nate Holmes, March 1, 2018

When you’re reporting the happenings in your creative team, what do you share? The quantity of content created, tracking of hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. If that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story.

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Topics: Creative Operations

Updates to readability, navigation, and brand colors coming soon to the Widen Collective

by Deanna Ballew, February 27, 2018

We’ve been listening and watching how you and your users interact with the Widen Collective® over the last year, and even visited 39 customers in 2017. Through this, we’ve gained a fresh perspective on how usability and accessibility matters to the overall experience and success of using the Collective.

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Topics: Widen Collective

How to Craft a Winning Content Mission Statement

by Nate Holmes, February 27, 2018

Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to step back, pop your head out of the nitty-gritty and tactics of the day, and think about the rationale behind your actions. To do this, and to do it consistently, you need a content mission statement.

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Topics: Content Strategy, content marketing

A four month DAM implementation | Michael Shattuck on the Widen Implementation Podcast

by Nate Holmes, February 21, 2018

“I think that the biggest fear was probably that we would end up in the same place that we had been at that current time.” - Michael Shattuck

In episode one of the Widen Implementation Podcast, Bill Banham and guest Michael Shattuck discuss what it took to implement a new DAM system with around 60,000 assets to approximately 1,000 global users in under four months. Michael shares how he and his team successfully selected, migrated to, and launched the Widen Collective®.

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Topics: DAM, DAM Implementation Podcast

The Trifecta of MarTech: How to Market Better and Faster with SalesForce, HubSpot, and the Collective

by Jake Athey, February 15, 2018

All good things come in threes, or at least that is what history tells us. After all, genies give three wishes; there are three little pigs not four, and of course who would go to a two-ring circus? But superstitions aside, at Widen, we found our MarTech sweet spot in this number.

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Topics: MarTech

Three Ways to Engage DAM Users From Best DAM Contest 2017 Winner, Jane Leuchter

by Laurel Norris, February 9, 2018

Last October at the Widen Summit, an annual event for customers, we hosted the first-ever Best DAM contest. The contest featured five outstanding administrators that advanced digital asset management at their organization. During the contest, each admin shared information about their system, users, structure, and creativity during an eight-minute presentation in front of 200 industry professionals and four judges. Audience members and judges voted on a winner.

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Topics: Widen Summit, Customer Stories, DAM

DAM Pros Share Their Implementation Stories in a New Podcast Series

by Nate Holmes, February 7, 2018

Purchasing and implementing a digital asset management system can feel overwhelming. There are new concepts to learn, stakeholders to educate, budget to earn, and aggressive timelines to meet, all while there’s a lingering fear of what happens if we invest in process and system changes and end up in the same disorganized, convoluted place we are right now.

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Topics: DAM

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