Two Powerful Integrations That Improve the Speed and Accuracy of Creative Workflows

by Molly Hamm, June 13, 2019

Simpson Strong-Tie is one of the world's largest suppliers of structural building products. Their products include everything from fastening systems and structural connectors to software, and their Marketing department creates promotional material for all of them — both in print and online.

Producing and managing all of this imagery is an enormous job! Just ask Mark Hausler, who is one of their senior graphic designers. However, the recent addition of a digital asset management (DAM) platform with two powerful integrations — Adobe Creative Cloud and Hybris — has dramatically improved the speed and accuracy of their creative workflows.

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Topics: DAM, Integrations

MarTech Meets AdTech: How Sargento’s Award-Winning MarTech Stack Came to Be

by Jake Athey, June 6, 2019

We’re always proud to share the good news about our customers, especially when they’re doing great things with our technology!

Sargento recently won a 2019 MarTech Stackie Award for best marketing technology stack design. While MarTech Today spotlighted the story of how Sargento cooked up their stack, I had the chance to meet with Cami Schenck, the senior marketing manager of media and digital at Sargento Foods to learn more about the secret ingredients.

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Topics: Customer Stories, MarTech

The University of Georgia's Metadata Workflow Gives Their Photographers More Time to be Creative

by Nate Holmes, May 23, 2019

The Marketing Communications unit at the University of Georgia is responsible for capturing photographs that highlight what’s going on across campus. Their team of four photographers produce a lot of images, from student features to campus scenes. These photos are used in various channels and repurposed by many of the schools and colleges.

Photographers shoot and deliver images for a specific job. For example, an environmental portrait of a professor for a specific story. And as part of this job, they might capture other scenes — like the professor doing research or interacting with a graduate student. While some of these additional shots get used, Rick O’Quinn, Operations Manager at the University of Georgia, says “a lot of good images were kind of falling through the cracks.”

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Topics: Customer Stories, DAM

Understanding Photo Management Software

by Courtney Roe, May 20, 2019

Compelling images move people. Marketers and creatives have known this for a long time and rely on strong visuals as a foundational element of brand storytelling. They also rely on dependable, easy-to-access tools, so they can spend more time crafting the story itself and less on a cumbersome process.

If you’ve ever managed digital photos you already know many of the challenges. Like how organizing hundreds or thousands of photos can quickly get out of control. How time-consuming it is to search endlessly for the right photo. Or how risky it can be to use a photo that you may or may not still have permission to use. The bottom line is ⏤ if you want to make your brand story more effective, you can’t afford to compromise on managing your assets. You need a robust photo management software solution.

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Topics: Photography, DAM

Widen Named a WorldBlu Freedom-Centered Culture™ for Five Years Running

by Widen Marketing, May 15, 2019

We’re delighted to announce Widen has been named a WorldBlu Freedom-Centered Culture™ for the fifth consecutive year. WorldBlu, a global community of organizations devoted to freedom at work, awards this honor to organizations that have built workplace cultures on principles of organizational democracy.

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Topics: Culture & Company

Delivering Content With DAM Technology – David Anthony

by Molly Hamm, May 3, 2019

 

“Our main goal with implementing the DAM was distribution. How is this going to surface on the web? On our mobile apps? That was really our goal.” – David Anthony, Technology Consultant

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Topics: Widen Podcast, DAM Implementation

Widen and WNDYR Partner to Simplify Martech Integrations

by Widen Marketing, May 1, 2019

Widen and WNDYR announced today that they are partnering to simplify martech integrations for companies that use Widen’s digital asset management (DAM) platform. As Widen’s full-service integration deployment partner, WNDYR will handle managed and custom integrations. The partnership will improve the speed, quality, and variety of martech integrations available to Widen customers.

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Topics: Integrations

How to Do a Content Audit

by Nate Holmes, April 30, 2019

When’s the last time you took a step back from planning and creating content to evaluate the content you already have? Conducting a content audit is an important part of maintaining your content library and optimizing your future content.

While there is no single content audit template for every team’s needs, there are four major steps that any team or business can use. Plus, there are certain content audit tools that can help facilitate your process – just like this free, downloadable content audit spreadsheet that you can use to get started right now!

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Topics: Content, Content Strategy

Implementing DAM Across Brands – Lauren Castellanos

by Molly Hamm, April 25, 2019

“I think if you can dedicate a specific person to be the admin that’s one of the best things in terms of success that you can do.” – Lauren Castellanos, Shiseido

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Topics: Widen Podcast, DAM Implementation

Building DAM Systems on Paper – Robert Noble

by Molly Hamm, April 18, 2019

“The first thing you want to do when starting the implementation is simply build it on paper...a combination of drawings and spreadsheets, so you know from every angle what it should look like, what it should feel like, what its properties are, what it would do if you poked it with a stick.” –  Robert Noble | KEEN footwear

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Topics: Widen Podcast, DAM Implementation

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Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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Justifying DAM Guide

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