If you want to get somewhere in the quickest way possible, you map your course. The same is true for navigating your digital asset management (DAM) system.

Metadata powers search within a digital asset management (DAM) system. Without it, your assets become unfindable and, ultimately, unusable. But we know entering metadata can be time-consuming. So how do you ensure you’re entering metadata in the quickest way possible? Metadata mapping. 

When you’re reporting on your creative team’s work, what do you share? The quantity of content created, hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. So, if that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story. You need to get at the root of how creative work makes an impact.

As a marketer, it’s your job to get to know the people you’re trying to reach. You likely know a lot about them already, and that’s valuable. But audiences are complex. Over time, they grow and evolve. Their wants, needs, goals, and pain points change right along with the environment around them. And, while it’s tempting to rely on audience assumptions that have taken hold over the years, you need to know what content and information they need from you today. 

So let’s learn more about what your customers want from you now. Here are six not-so-complicated ways to get to know your complicated audience.

You know how important it is for potential and existing customers to feel good about your brand. Their impression of it creates expectations around the quality and value of your offering and how it will feel to use your product or service. Create positive expectations, and your customers will buy from your brand before they think of others in your market — that’s branding 101.

To create that kind of brand loyalty, every business needs to tell a memorable story about who they are, what they stand for, and why that’s valuable. Once you’ve got this story down, you’ve got to tell it consistently across all touchpoints to foster a clear, reliable, and strong recall of your brand story and its value.

That’s where your brand style guide comes in. It’s a branding checklist that bundles up all the information and resources your internal and external teams need to represent your brand. With clear instructions on how to use all your brand assets, you can create and maintain brand consistency.

Data is a hot topic; it’s easy to find resources on gathering, organizing, and using data, but putting that information to use is a different story. Real, practical, actionable data insights are a rare find. With more data available to us than ever before, how do you make sure you’re seeing the right data and using it to make the changes that count?

Our newly rebuilt Insights experience will help you shift your focus from organizing metrics and creating dashboards and instead, allow you to spend more time putting your findings into action. 

DAM administrators maintain and promote the global digital asset management (DAM) solution. They lead in areas of technical system maintenance, marketing global processes and procedures, communications, metadata creation and consistency, system training, and user support. Sounds like a lot? It is. But a DAM admin is key to effective and efficient digital operations. 

The use of marketing collateral is not a new strategy. Yet, the concept and execution itself is worth revisiting every now and again. Like most things, it’s not static. Business environments, new technologies, and consumer trends all play a role in how customers respond to marketing collateral and how businesses use it. So what better time than the present to rewrite definitions, reassess best practices, and re-evaluate if you’re really getting the most out of your efforts? 

For a while now, there’s been a natural convergence of digital asset management (DAM) and product information management (PIM) in the market. PIM solutions have taken on DAM capabilities; DAM tools have taken on PIM capabilities. That capability sharing makes sense. 

When you consider the modern customer experience, rich media assets like images and videos, which are organized via DAM, and product information like descriptions and measurements, which are organized via PIM, are experienced together. Customers see both on a single page, but companies don't always manage them together behind the scenes. Naturally, Widen customers began managing product information as asset metadata in their DAM site, so many asked if we would build PIM capabilities in Widen DAM. So we did!

Dashboard messages are a feature in Widen DAM that welcome users as they enter your digital asset management (DAM) system. You can use them to guide new users, highlight timely content, or notify users of changes. That’s why we’ve made it easy to create dashboard messages with no HTML or coding required.

Every customer interaction is an opportunity to build customer loyalty. And brands that consistently deliver compelling, accurate, and relevant experiences are able to rise above their competition.

But this is no small feat! Even one misstep can put a brand’s reputation at risk.  

That’s why companies of all shapes and sizes need brand management to safeguard their identity and control their narrative.