How DAM Will Impact the Future of Digital Marketing

by Jake Athey, January 16, 2019

 
The world of marketing is moving at lightning speed. In just a short time, brands have embraced big data, personalization, and customer experience. The adage about serving the right content, to the right person, at the right time, on the right channel is no longer exceptional. Fast forward five years and online marketing will evolve into a largely immersive experience powered by visual, audio, and tactile content. Consumers will inevitably “live” marketing, rather than be “targets” of it.
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Topics: DAM, Marketing, Featured

Storing Video in Your DAM with the Mezzanine File Format

by Al Falaschi, January 8, 2019

When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”

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Topics: Video

YMCA England and Wales Delivers a Consistent Brand Across Channels

by Nate Holmes, January 2, 2019

YMCA England and Wales creates communities where young people can truly belong, contribute and thrive. Each of the 116 YMCA locations share a common mission, however, they have struggled to present the YMCA England and Wales brand consistently across their marketing initiatives.

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Topics: Customer Stories, DAM

Widen’s 2018 Year in Review

by Jake Athey, December 27, 2018

2018 was a phenomenal year of growth for Widen and our Collective community! We celebrated 70 years of business and are ready for the next 70 as we work to become the most admired company in the world. We welcomed over 40 new Wideneers to the family between our North American headquarters in Madison, Wisconsin; and European headquarters in London. Our teams are proud to serve hundreds of the world’s most influential brands and a global community of 500,000 marketers, designers, salespeople, and technologists.

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Topics: Culture & Company

3 Questions to Ask About Every Piece of Your Marketing Campaign

by Widen Marketing, December 20, 2018

This blog is a guest post from Chris Yuhasz, President of POV Solution, and a result of a collaboration with Widen.

Marketing is about delivering the right message, at the right time, to the right person. No matter what your business is, you can’t run a successful marketing campaign without creating high-quality marketing collateral first.

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Topics: Marketing

Lessons From a Heroic Implementation – Scott Sharp

by Serai Schueller, December 18, 2018

“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.”Scott Sharpe, WestJet

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Topics: Widen Podcast, DAM Implementation

What Are the Different Types of Metadata Fields?

by Brooke Emley, December 17, 2018

 
 

When you fill out a survey, you aren’t given a long string of questions in paragraph form with one text area for your response. Not only would it be hard for you, the survey taker, to provide all the requested information; but it would also be incredibly time intensive for the survey analyzer to organize and understand all of the response data.

Instead, surveys are organized with questions and corresponding answer fields. All of the survey information has its own designated area, and is easy to access.

Like survey fields, metadata fields organize the individual pieces of data about other data.

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Topics: DAM

The Importance of Brand Consistency

by Serai Schueller, December 14, 2018

It’s often said that branding is an essential aspect of marketing. Branding refers to the emphasis and efforts placed on the symbols, names, logos, slogans, designs, and other attributes associated with a company or product. Brands use emotional and functional elements, such as digital assets like images, videos, and other content, to establish and nurture relationships with their consumers. The better the relationship, the better the brand recognition.

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Topics: DAM

Managing a DAM System as a Team: An Interview with ASQ

by Nate Holmes, December 11, 2018

We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.

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Topics: DAM

Why Choose a SaaS Digital Asset Management Solution

by Jake Athey, December 10, 2018

Businesses are creating more content to meet the demands of new channels, products, and markets. More content means more challenges. Marketing and creative teams are dealing with questions like: What content do we have? Where is it stored? Can I reuse it? Do we have it translated in German? Is this graphic available in PNG format? Is this the most recent version? While file storage tools can work as a temporary fix, more and more businesses are using a digital asset management (DAM) system to centralize, organize, govern, and distribute content.

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Topics: DAM

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Justifying DAM Guide

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Read this guide to learn how to calculate and justify the value of DAM to your organization

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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