There’s a lot of talk these days about how important it is for brands to give their customers an omnichannel experience. And, it’s true. Your buyers demand more. They expect that no matter where or how they interact with your brand, that you’ll provide one, connected experience. They anticipate that as they move between both your online and offline channels that they’ll encounter the same seamless, on-brand experience across each and every touchpoint.

It’s hard to believe our seventh annual Widen Summit has already come and gone. Over three incredible days, we created many memorable moments, were inspired by the power of stories, and connected with our Widen community from around the world.

Technology gives customers the freedom and power to research, purchase from, and communicate with brands. But in order to use technology effectively, marketing teams must deliver a seamless, superior experience.

Madison Magazine’s annual ranking names Widen one of the city’s top ten large employers

The Widen Summit is coming soon. The 2018 edition promises to bring together the largest gathering of the Widen community — people who work in the trenches planning, analyzing, strategizing, and managing digital content across the entire content lifecycle — to see what’s new, discuss industry best practices, learn what other customers are doing, and go back to work with actionable takeaways.

“Have a plan and keep it simple. You can always expand on it, so keep your security and your roles simple and organized, and you can always build that out as you go through your implementation.” – Leah Hammes, McCormick & Company

Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.

Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

“We can exchange assets with greater efficiency and ease between departments, the different business units, and our vendors.” – Quinn Larson, Behr

While the Widen Summit is much more than presentations, we’ve got a stellar lineup of speakers. Widen customers and employees will be sharing their expertise on a wide range of subjects including connecting DAM and business strategy, metadata, user experience, analytics, brand identity, video management, and more!