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How to Manage Stock Photos in Your DAM System

by Serai Schueller, September 5, 2018


Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

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Topics: Resources, DAM

Exchanging Assets Between Departments – Quinn Larson | Widen Podcast

by Nate Holmes, August 31, 2018

“We can exchange assets with greater efficiency and ease between departments, the different business units, and our vendors.” – Quinn Larson, Behr

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Topics: Widen Podcast, DAM Implementation

Announcing the 2018 Widen Summit Breakout Sessions and Workshops

by Nate Holmes, August 23, 2018

While the Widen Summit is much more than presentations, we’ve got a stellar lineup of speakers. Widen customers and employees will be sharing their expertise on a wide range of subjects including connecting DAM and business strategy, metadata, user experience, analytics, brand identity, video management, and more!

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Topics: Events, Widen Summit

Storing Video Files: Metadata and Other Helpful Information

by Al Falaschi, August 21, 2018

While most marketing teams are creating video content, storing it in a way that’s accessible and usable across multiple platforms is a challenge. Your website, a shared folder, YouTube, Facebook, and other channels all have their challenges. That’s why many businesses are using digital asset management (DAM) systems to manage their video content alongside their images and documents.

In this article, we’ll lay out different metadata you can apply to your videos to make them searchable within your DAM system.

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Topics: Video

1 Million Assets – Jennifer Tyner | Widen Podcast

by Nate Holmes, August 15, 2018

“The communication never ends. We do try to communicate with our team that our DAM is customizable for them. We can change any of the metadata fields that they see, add new ones, remove [them], or combine some together, which we have done before.” –– Jennifer Tyner, Progressive Insurance

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Topics: Widen Podcast, DAM Implementation

Brand Success: What’s DAM Got to Do With It?

by Serai Schueller, August 7, 2018

As a brand in this day and age, you are (whether you realize it or not) in the experience business. Transactions are no longer a simple exchange of dollars for goods or services; consumers demand more. They expect you to win their affections and loyalty by delivering consistent, memorable experiences at each and every interaction. And, because of this, the digital assets and content you use to tell your story, educate your audiences, and represent your brand, are more important than ever. To help them deliver on this experience economy, more and more brands turn to digital asset management (DAM) systems. Here’s how the right DAM system can help!

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Topics: Marketing, Brand management

18 Reasons Why You Should Attend the 2018 Widen Summit

by Nate Holmes, August 2, 2018

The Widen Summit is the largest annual gathering of members of the Widen community, with three days packed full of learning, professional development, and fun. This year is all about creating the moment, because great brand experiences don’t just happen. They require planning, strategy, coordination, and execution.

Whether 2018 will be your first Summit or your seventh, here are 18 reasons why you should attend!

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Topics: Events, Widen Summit

Words of Wisdom for a Successful DAM Implementation

by Serai Schueller, July 26, 2018

Implementing a DAM system can feel like a big undertaking. After all, the last thing you want to do is start your journey off on the wrong foot. But have no fear. Many others have been in your shoes, wrestling with the complexity of it all, and lived to tell their stories. In fact, they have some pretty sound advice. Check out what these ten implementation survivors have to say about the key to a successful DAM implementation!

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Topics: DAM, DAM Implementation

Widen and Hootsuite Launch Integration to Help Teams Get Their Content to Social Channels Faster

by Courtney Roe, July 24, 2018

Joint customers can now leverage the security and searchability of the Widen Collective within Hootsuite to post content and measure performance across major social networks.

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Topics: MarTech, Integrations

WatchGuard Solves Challenges of Supporting Hundreds of Global Teams and Partners

by Serai Schueller, July 17, 2018

WatchGuard is a company that’s more than nice to have around. For over 20 years, they’ve provided simple, smart solutions that have taken the world of cyber security by storm. Backed by big-data visibility, their products and services help businesses of all sizes feel confident that their network and WiFi are safe and secure from the villains and perpetrators of cyberspace. But, like all superheroes, WatchGuard’s success was not without a few challenges (and victories) of their own.

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Topics: Customer Stories, DAM, Portals

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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