The People, Process, and Technology Behind DAM Selection – Scott Sharp

by Molly Hamm, March 7, 2019

“The support and the culture fit for Widen were one of our biggest decision factors when choosing a DAM.” – Scott Sharp

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Topics: Widen Podcast, DAM Implementation

Increasing Efficiency with Marketing Automation Tools

by Nate Holmes, March 6, 2019


The work of a marketer is never done. In addition to tackling what’s already on your long to-do list, you’re constantly fielding new ideas to get more customers, faster. It’d be great if you could just hire more people, but that’s not always possible. And sometimes, it feels like even if you had 1,000 people on your marketing team, you could still find work for 1,001.

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Topics: Marketing, MarTech, Integrations

A Successful Approach to DAM Acquisition – Joe Waresak

by Molly Hamm, February 28, 2019

“The Widen team from the initial contact through the signing of the contract was just solid…they are striving for a culture of excellence, and that excellence is rooted in meeting the needs of their customers.” – Joe Waresak, Family Talk 

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Topics: Widen Podcast, DAM Implementation

Social Media and DAM: Tips for Managing Social Media Assets

by Nate Holmes, February 27, 2019

Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.

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Topics: Marketing, DAM

2019 Create a DAM Good Dashboard Contest

by Nate Holmes, February 19, 2019

Dashboard messages welcome your users as they enter the digital asset management (DAM) system, the Widen Collective®. Which makes them a powerful tool for you, the DAM admin. You can use the dashboard to guide new users, highlight timely content, or notify users of changes.

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Topics: Widen Collective

How to Map Your Marketing Technology

by Nate Holmes, February 18, 2019

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: Marketing, MarTech, Integrations

Selecting and Implementing the DAM Solution That’s Right for You – Marc Marsocci

by Molly Hamm, February 14, 2019

“We had such a problem with finding assets. It could take us days to find an asset in the past, because...the file could be on multiple hard drives, and then it wasn’t in any sort of structure. Now that it’s in Widen we can find the asset immediately, within seconds.” – Marc Marsocci, The Mariner’s Museum and Park

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Topics: Widen Podcast, DAM Implementation

Widen CEO Matthew Gonnering Receives 2019 Executive of the Year Award From In Business Magazine

by Widen Marketing, February 13, 2019

We’re thrilled to announce CEO Matthew Gonnering has been named the overall 2019 Executive of the Year by In Business magazine. Now in its sixth year, the awards program celebrates exemplary business executives based on leadership, innovation, and company success. Gonnering and the other winners will be honored at an awards reception on February 19, 2019 at the Overture Center for the Arts in Madison.

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Topics: Culture & Company

Preparing to Launch – Jane Leuchter

by Molly Hamm, February 7, 2019

“Expect that there will be roadblocks and there will be push-backs, but be patient with those because change is hard, and sometimes people are just reacting to the fact that it’s a change rather than the details of the change itself.” – Jane Leuchter, The Institute for Functional Medicine

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Topics: Widen Podcast, DAM Implementation

Why Is Brand Management Important to Marketers?

by Nina Brakel-Schutt, February 5, 2019

Regardless of funding, revenues, or company size, one of the strongest differentiators an organization can have is its brand. But brand strength doesn't happen on its own. It's a competitive advantage that needs to be earned. It takes organizational self-reflection, focus, and discipline to create a brand that customers prefer over competitors. That’s why brand management is important. The brand must have rules placed around it to be easily upheld and presented appropriately. And it needs to be considerate to a quickly changing world with numerous cultural nuances.

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Topics: Brand management

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Brand Guide

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