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Widen Summit core learning opportunities

by Melanie Olsen, August 16, 2017

Widen Summit attendees will arrive in October with a range of roles, knowledge levels, and expectations. No matter what individual goals may be, the collective goal is that each and every one of you will go back to your place of employment with actionable plans and new strategies. Plan to take your Widen Collective site and your working process around it to the next level at this year’s Summit.

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Topics: Events, Widen Summit

Five ways DAM and project management tools can help your teams meet deadlines

by Nate Holmes, August 14, 2017

We hear from a lot of organizations that meeting deadlines is a big challenge. Teams are so used to being behind on deadlines that it’s often considered to be exceeding expectations if they simply finish their work on time. This puts stress on your teams, and the of quality of work usually suffers.

So what do you do? If your teams are left with the following questions unanswered, it’s probably time to evaluate your process and eliminate the confusion with project management and digital asset management (DAM) software.

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Topics: DAM, Workflow

Get to know Widen’s DAM professional services and consulting team

by Jake Athey, August 11, 2017

While the reasons why you use DAM services to manage your digital assets are unique to your own specific business, we want you to know that you’re not alone.

In this article, we’ll talk about the many digital asset management (DAM) services offered by our Professional Services team — focusing on the problems you may face with your DAM system and how ProServ’s professionals can help you resolve them.

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Topics: Consulting

Brand Portals: examples and best practices

by Jake Athey, July 28, 2017

If you’re like many organizations these days, you may be on the hunt for ways to improve and streamline how you curate and promote assets so they better support your marketing stories.

This solution needs to be easy, efficient — and dare we say fun to use (it actually can be fun!).

If this sounds like you, then you might be interested in our Portals app.In this article, we’ll talk about what Portals is and what it does. We’ll also share lots of best practices and design tips to help you get the most out of your Brand Portals.

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Topics: Featured, DAM, Portals

Widen Wins CODiE Award for Best Digital Asset Management Solution

by Jake Athey, July 27, 2017

The Widen Collective has been named Best Digital Asset Management Solution in the 2017 SIIA CODiE Awards.

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Topics: Culture & Company, DAM

Listening and message repetition are key to user adoption

by Nora Gehin, July 21, 2017

We all know that training your users on how to use the Widen Collective is important. If you don’t train them, they won’t know how to use the tool and, eventually, they’ll give up on using it altogether. But training them can be difficult if you’re unsure of where to start. The first step is always listening to users and figuring out what they need. Start by asking questions such as, “How can I help you use the Widen Collective more efficiently?” But what if the response is, “What’s the Widen Collective?” This very well may be the starting point for some organizations, as was the case with Brady Corporation.

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Topics: Customer Stories, DAM

Find your DAM learning style at the Widen Summit

by Melanie Olsen, July 13, 2017

When it comes to learning styles, each of us have preferred methods of instruction. One size doesn’t fit all when it comes to how we understand things, enrich ourselves, and grow professionally. The experience you have at the Widen Summit is aimed to prepare, teach, and equip you with the latest and greatest in DAM and beyond. In addition to the experience, we have some great offerings outside of this year’s 16 breakout sessions. (Pssst. Stay tuned for more on the breakout session lineup in next month’s Summit blog!)

Register your team to attend the Summit

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Topics: Events, Widen Summit

The benefits of a digital creative review and approval process | Case Study

by Nate Holmes, July 12, 2017


Latrisha Eilers would print and staple a stack of 15 sheets of paper together, walk to a marketer’s desk, and then leave it there for review. It was now that person’s responsibility to review and mark up that piece of artwork. So when Latrisha, a production design supervisor at Spectrum Brands, says her creative department’s review and approval process was manual, she means it literally.

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Topics: Customer Stories, Workflow

Widen Rights Management and Digimarc Asset Tracking

by Jake Athey, July 10, 2017

Creating a better game plan

When it comes to digital asset management (DAM) and rights management, you probably have a game plan. But in today's environment, is it enough?

If your answer is no, or if you’re not sure, you need a better game plan.

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Topics: DAM

Top things to remember from Henry Stewart DAM Europe 2017

by Nina Brakel-Schutt, July 6, 2017

People. Priority. Process. Three big topics of discussion for digital marketing teams everywhere and the core of all presentations at this year’s Henry Stewart DAM Europe 2017 conference.

Widen was a sponsor of #DAMEU a couple of weeks ago. It was fun to see the familiar faces of DAM veterans like David Lipsey, John Horodyski, and Theresa Regli overseas, and downright awesome to be in London.

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Topics: Events, DAM

About this Blog

Our blog is a window to all the happenings at Widen - from our digital asset management solutions and business approach, to our point of view and thought leadership. So join the conversation, and enjoy!

Research Report

2017 Widen Connectivity Report

See what 221 marketing, creative, and IT professionals have to say about how they want to connect today, what impact connectivity has on their work, and where they see connectivity going in the future.

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