Your brand is the culmination of every experience a person has with your organization – which leaves a perception in their mind. Digital assets are behind many of those experiences including in-store signage, social media posts, advertisements, packaging, and sales materials. And more teams, devices, and channels are forming those experiences than ever before.

Dashboard messages welcome your users as they enter the digital asset management (DAM) system, the Widen Collective®. You can use them to guide new users, highlight timely content, or notify users of changes. That’s why we’ve made it easier for you to create dashboard messages with new updates coming November 8, 2018 - no HTML or coding required.

Editor's note: This post was originally posted on March 29, 2011. We updated this article and the corresponding whitepaper to reflect the current state of the DAM industry.

The decision to implement a digital asset management (DAM) system is a step towards gaining operational and intellectual control of your digital assets and is not one to be taken lightly. It brings with it great responsibility as to how the organization’s assets will be efficiently and effectively managed in its daily operations. Yet, the decision itself to go with a DAM system enacts a chain of questions to be carefully considered before proceeding down the path to DAM.

A DAM administrator maintains and promotes the global digital asset management (DAM) solution. They lead in areas of technical system maintenance, marketing global processes and procedures, communications, metadata creation and consistency, training, and user support.

Empathy is an essential ability in our workplace. It helps our teams work better together, design better experiences for our customers, and give our work meaning.

What is a brand? Let me illustrate with a brand I'm partial to: New Balance. I used to think of New Balance as the maker of all white, extra wide “Dad” shoes. Now, as the proud owner of a dozen different pairs, I think of New Balance as a hipster modern shoe that goes with my jeans and shorts. I can wear them to church or to walk five miles. I can wear them anywhere!

Editor's note: This post was originally posted on May 13, 2011, and updated on October 26, 2018.

Back in 2011, referencing “the cloud” still felt fresh and cutting edge. At this point, the cloud seems to the be standard for collaboration, communication, project management, and many other business solutions. Digital asset management (DAM) is no exception.

We're expanding beyond the conventional software vendor role into strategy design, change management, and process improvement.

There’s a lot of talk these days about how important it is for brands to give their customers an omnichannel experience. And, it’s true. Your buyers demand more. They expect that no matter where or how they interact with your brand, that you’ll provide one, connected experience. They anticipate that as they move between both your online and offline channels that they’ll encounter the same seamless, on-brand experience across each and every touchpoint.

It’s hard to believe our seventh annual Widen Summit has already come and gone. Over three incredible days, we created many memorable moments, were inspired by the power of stories, and connected with our Widen community from around the world.