You know how important it is for potential and existing customers to feel good about your brand. Their impression of it creates expectations around the quality and value of your offering and how it will feel to use your product or service. Create positive expectations, and your customers will buy from your brand before they think of others in your market — that’s branding 101.
To create that kind of brand loyalty, every business needs to tell a memorable story about who they are, what they stand for, and why that’s valuable. Once you’ve got this story down, you’ve got to tell it consistently across all touchpoints to foster a clear, reliable, and strong recall of your brand story and its value.
That’s where your brand style guide comes in. It’s a branding checklist that bundles up all the information and resources your internal and external teams need to represent your brand. With clear instructions on how to use all your brand assets, you can create and maintain brand consistency.