By now, it’s no surprise that video is a popular marketing tool for brands. The numbers are staggering. YouTube has over 1.9 billion users. A whopping 87% of businesses use video content. And, here’s a fun one — Cisco estimates that by 2021 it will take an individual over 5 million years to watch all the video that’s uploaded to the web in a single month.
So yes, video is popular. But, just because brands use it and people watch it, doesn’t make all video effective. Video for the sake of video won’t cut it, which is why the savviest of marketers have set their sights on what’s called “branded video.”