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Optimizing DAM Processes for Global Teams

by Molly Hamm, January 15, 2021

Like an orchestra conductor, a brand manager coordinates many individual efforts into a unified, engaging, and memorable experience. This is especially true for global companies, where regional marketing content must align with the company's brand identity and accommodate local languages, tastes, and cultural norms. 

If you are a digital asset management (DAM) administrator at an international company, you know this can be a complex and dynamic challenge! Let’s look at some configurations and features in the Widen Collective® that can help you manage multilingual content, enhance collaboration across regions, and ultimately create a cohesive brand experience. 

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Topics: DAM

Why DAM is Critical to Global Organizations

by Courtney Roe, January 7, 2021


Getting the right content to the right people at the right time is challenging, especially when you need to meet the unique needs of audiences and teams across the globe. You must create compelling, on-brand content with consistent messaging, while flexing to accommodate different language, regional, and cultural demands. 

But, have no fear — DAM is here! In this article we’ll explore how a digital asset management (DAM) solution, specifically the Widen Collective®, helps global organizations like yours rise above the content chaos to deliver meaningful and powerful digital experiences. Let’s dive in.


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Topics: DAM

How YMCA England & Wales Leverages DAM to Advance Organizational Goals

by Molly Hamm, December 21, 2020

Many nonprofits use digital asset management (DAM) systems to coordinate marketing efforts between chapters, partners, and volunteers. Our case study of YMCA England & Wales showcases how they use the Widen Collective® across 101 local organizations to create collateral that aligns with national campaigns and brand guidelines. 

In this article, we’ll explore how their evolving use of the Collective advances broader organizational initiatives and goals.

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Topics: Customer Stories, Marketing Insights, Content Strategy

New: Find the Perfect Assets for Your Project with the Asset Digest | Widen

by Deanna Ballew, December 15, 2020

If you like finding exactly what you want, you’re going to love what’s coming to the Widen Collective in 2021. In Q1, we’re offering a new way to find assets called the Asset Digest. It offers new and effective options for finding and managing your assets.

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Topics: Product Updates, Widen Collective

How DAM Can Benefit Your Nonprofit

by Molly Hamm, December 7, 2020


Nonprofit organizations in the service sector advance causes that make our world a better place. But because they often do so with limited resources, spending decisions are made with thoughtful consideration. After all, every dollar, pound, or euro spent helps a person in need!

Investments in new technology often have a significant impact on nonprofit budgets. But the right solution can create operational efficiencies that extend the reach and impact of an organization's work — and offset the initial cost. Let’s look at how Widen customers are using our digital asset management (DAM) system, the Widen Collective®, to do just that.

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Topics: Customer Stories, DAM

Words of Wisdom for a Successful DAM Implementation

by Serai Schueller, November 30, 2020



Implementing a DAM system can feel like a big undertaking. For many organizations, this process is uncharted territory! But have no fear. Many others have been in your shoes, wrestling with the complexity of it all, and lived to tell their stories. In fact, they have some pretty sound advice. Check out what these nine implementation survivors have to say about the key to a successful DAM implementation.

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Topics: DAM, DAM Implementation

Five Ways DAM and Project Management Tools Can Help Your Teams Meet Deadlines

by Nate Holmes, November 25, 2020


If you’re looking for tools to help your teams meet their deadlines, you’re not alone. Marketing departments manage numerous projects and campaigns simultaneously, and keeping them all on schedule is a huge challenge. Teams are so used to being behind on deadlines that it’s often considered normal to miss them. This puts stress on your teams, and the quality of work can suffer.

So what do you do? Here are five things you can do with your project management and digital asset management (DAM) software to help your teams hit their deadlines more often. 

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Topics: DAM, Workflow

Customer Stories Take Center Stage at the 2020 Widen Summit

by Molly Hamm, November 16, 2020


Each year Summit attendees look forward to presentations that feature Widen customers. After all, learning by example is effective...and fun! So this year, we expanded the number of customer-led sessions to showcase a broad range of real-life examples from Widen Collective® sites, as well as best practices. Below is a summary and video of each presentation, breakout session, and panel.

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Topics: Widen Summit

The Digital Content Lifecycle in 6 Stages

by Courtney Roe, November 10, 2020


Videos, infographics, brochures, blogs, white papers, and on and on —  there’s no shortage of content floating around the digital stratosphere. And this makes sense. Both business-to-business (B2B) and business-to-consumer (B2C) marketers create content for an average of four different audiences each. Apply that at large, and we’re talking about a heck of a lot of content.

Now depending on the maturity of your brand and your content efforts, you may already be feeling the weight of this within your own organization. Content takes time, money, and resources, which are all lost if you don’t have a plan for creating, maintaining, improving, and storing your valuable content. 

How you interact with your content should be dictated by where it falls in its lifecycle. For instance, you will treat a new case study differently than one that’s been around for years. In some cases, as content reaches the end of its lifecycle, it may be time to retire it altogether. Having a solid understanding of your content lifecycle will help you keep track of your content during each stage of its life and get the most out of your investment.

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Topics: Creative, Content, Workflow

How to Collect, Organize, and Edit Metadata

by Molly Hamm, November 3, 2020

 

It’s impossible to overstate the importance of search tools in our digital world. With endless content across e-commerce marketplaces, digital databases, and software platforms, search functionality helps us find the information we need. When it comes to digital asset management (DAM) solutions, search allows users to quickly and easily locate the exact file they want among thousands — or even hundreds of thousands — of assets. 

But here’s the thing: searching in a DAM system only works if content is tagged with metadata. And developing quality metadata is a time-intensive undertaking that’s both an art and a science. If you’re feeling overwhelmed about metadata creation and management, this article is here to help. We’ll discuss what you need to know about collecting, organizing, and editing metadata to power your search tools and set your DAM site up for success.

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Topics: DAM

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