Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.

There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. As consumers, the same holds true. We rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience and practicality of digital channels.

In this day and age, we seem to have more of everything. As consumers, we have more gadgets, products, and services than we know what to do with. As businesses, we rely on more and more content than ever before to communicate with our audiences. And, then there’s the paperwork! We could fill warehouses and servers with the legal records, invoices, and operational business documents that we need to hold on to — you know, just in case.

We spent a lot of quality time together in 2018 between Widen events, customer success conversations, UX field research, and more. All of these interactions gave us a lot of great insights into how we can continue to improve our products and services this year. So, if you like what we did in 2018, you’re going to love what we have in store for 2019!

Here’s a rundown of the things we’ll do, the places we’ll go, and the experiences we’ll create together this year.

When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”

YMCA England and Wales creates communities where young people can truly belong, contribute and thrive. Each of the 116 YMCA locations share a common mission, however, they have struggled to present the YMCA England and Wales brand consistently across their marketing initiatives.

2018 was a phenomenal year of growth for Widen and our Collective community! We celebrated 70 years of business and are ready for the next 70 as we work to become the most admired company in the world. We welcomed over 40 new Wideneers to the family between our North American headquarters in Madison, Wisconsin; and European headquarters in London. Our teams are proud to serve hundreds of the world’s most influential brands and a global community of 500,000 marketers, designers, salespeople, and technologists.

This blog is a guest post from Chris Yuhasz, President of POV Solution, and a result of a collaboration with Widen.

Marketing is about delivering the right message, at the right time, to the right person. No matter what your business is, you can’t run a successful marketing campaign without creating high-quality marketing collateral first.

“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.” – Scott Sharpe, WestJet