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Widen’s Training Opportunities Help Customers Maximize the Value of the Widen Collective®

by Molly Hamm, September 14, 2021


The Widen Collective® helps organizations achieve a range of business outcomes, from improving brand consistency and cross-team collaboration to streamlining content workflows. But reaching these goals requires more than just access to a digital asset management (DAM) solution — it entails strong user engagement and continual site optimization.

That’s why Widen’s training program helps users continually advance their DAM skills and use of the Collective. Let’s look at how our training program can help you reach your DAM goals.

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Topics: Widen Collective

Enterprise Content Management Products and Features

by Nate Holmes, September 13, 2021


Standard content management systems (CMS) power your website content. But enterprise organizations often need more robust content management features to run their whole operation. If you manage everything from product content to secure financial records, it’s time for an upgrade to an enterprise content management (ECM) product. 

It’s crucial to choose the right features in ECM software if you want to get the most out of your investment. You can use an ECM system to increase productivity and efficiency, give global teams access to the same content, and automate content processes. Let’s take a look at what ECM software is, some of the common top features, and explore a few platforms that could work for you.

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Topics: Content, MarTech

An Open Message from Widen CEO Matthew Gonnering

by Matthew Gonnering, September 8, 2021


Thank you for continuing to trust Widen. We are grateful for our relationship and the opportunity to help you and your team organize content on a global scale. We continue to improve your experience by adding new technologies, features, applications, and support to help you get the most out of the content you create.

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SaaS vs. Hosted vs. Hybrid vs. Open Source DAM: Which Is Right for You?

by Serai Schueller, September 7, 2021


When it comes to digital asset management (DAM), there’s not a one-size-fits-all solution. Your business has different needs, workflows, priorities, budgets, and resources than your neighbor, so finding the best solution comes down to what is right for your organization.

Before getting too far in the evaluation process, take some time to understand what you need out of a DAM solution. Only then can you figure out which DAM delivery model will best help you achieve your goals.

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Topics: DAM

Marketing Enablement: What Is It?

by Nate Holmes, September 6, 2021

Sales and marketing teams are often disjointed when they could be working together to bring in leads, develop customer relationships, and increase revenue. A sales enablement marketing strategy supported with the right technology can help both teams create, find, and share the marketing content needed to make the sale.

Let’s take a look at what sales enablement marketing is, the key elements of a strategy, and how to start building your own. 

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Topics: Marketing

UX Methodologies for DAM Admins

by Missy Katner, September 3, 2021


User experience, or UX, is a popular field in the software industry. The goal of UX is to create interfaces that are simple, intuitive, and engaging so products are successful sooner. At Widen, we have a UX team with designers, researchers, and content strategists focused on improving how users interact with our software, from searching to uploading to configuring the site. As our research has progressed, we’ve realized that many Widen Collective® site admins could benefit from using the same UX methods as our researchers to optimize their Collective sites for users.

Just as UX research hopes to reveal how users will use a company’s software, Collective admins are concerned with actions taken in their digital asset management (DAM) system and how their colleagues or clients are interacting with the site. A simple way to get a baseline on user engagement is to look at Widen Insights. 

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Topics: DAM, UX

Product Marketing vs. Product Management Guide

by Nate Holmes, August 31, 2021


A lot of hard work goes into launching profitable products. Many teams and stakeholders are involved — including product marketing and product management. This kind of sounds like different ways of saying the same thing, like Gershwin's tomato and tomahto. But they actually are more like apples and oranges...they are separate disciplines with distinct responsibilities.

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Topics: PIM

Image Database Software Program

by Nate Holmes, August 30, 2021


If you use digital assets to sell products online (or offline) your brand can benefit from an image database software program. Using this type of software for digital asset management (DAM) can help you increase collaboration between teams, secure your images and protect your brand, and streamline your e-commerce operations

Instead of using scattered and unreliable image storage (across computers and external hard drives), you can leverage a searchable, shareable library that simplifies how your content gets to market. Let’s talk about what image database software is, the main benefits of using it, and some top use cases for your business. 

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Topics: Widen Collective

Digital Asset Management

by Serai Schueller, August 25, 2021


Businesses need a lot (and we mean a lot) of digital content. Product images, sell sheets, videos, branded graphics, and more — there’s no shortage of content types organizations rely on to power their online and offline efforts. There’s a problem though. Managing all of these files, plus the workflows to support them, is tough without the help of digital asset management (DAM). 

Today we’ll discuss what DAM entails and how it’s helping a wide range of organizations, industries, and roles harness the true power of their content to build stronger brands and deliver superior customer experiences.

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Topics: DAM

Enterprise Information Management System (EIM Technology) Overview

by Nate Holmes, August 25, 2021


Managing all of your product information and content is one of the most complex challenges you can face as an organization. Typically, this vast amount of information is managed across fragmented silos and systems, but it doesn’t have to be that way. The right enterprise information management system (EIM) can help you manage documents, content, and product information (including extensive product catalogs) for all of your company’s needs.

Using an EIM tool can help you get the most value from your information, secure it, distribute it, ensure compliance, and make it easily accessible to the right people and systems. That means you can work more efficiently across distributed global teams, coordinate remote workforces, and create new omnichannel customer experiences with greater ease and higher-quality results. EIM can mean many things to many different organizations, so we’ll start by defining enterprise information management.

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Topics: MarTech

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