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Something for Everyone at the 2021 Widen Summit®

by Courtney Roe, October 25, 2021


For 10 years, we’ve been bringing customers together to learn, connect, and grow. We’ve built trust, created memorable moments, and connected virtually as the world worked from home. And while this year took a virtual stage again, the stories we shared were just as inspiring as they’ve ever been. 

With the September announcement that Widen has joined Acquia, many of this year’s keynotes highlighted what customers can expect as the two companies integrate. VP of Product, Deanna Ballew, said it best when she shared that “everything’s changed...and nothing’s changed.” Widen customers can still expect exceptional service and support, award-winning products, and a customer-informed approach to building software. 

Our customer speakers stole the show, though. From the fan-favorite Best DAM Contest to informative customer panels, this year, there really was something for everyone. 

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Topics: Widen Summit

Collaborative Marketing: What It Is and How to Use It

by Nate Holmes, October 25, 2021

Add collaborative marketing to your overall marketing strategy and you can gain new customers, increase brand awareness, and boost sales. To do it, you have to find a partner brand that aligns with your company’s values and has a similar audience. From there, you can plan and execute marketing campaigns that benefit you both.

When you find brands that have an audience with a need for your product and vice-versa, both companies can find new ways to meet and exceed their marketing goals. We’ll use this article to go into more detail about what collaborative marketing is, how you can use it, and some important details to clarify when partnering with other brands. 

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Topics: Marketing

Five Telltale Signs That You Need a DAM System

by Nate Holmes, October 21, 2021


Deciding to invest in a digital asset management (DAM) system is a big decision. If your content operations are minimal and a simple file-sharing tool does the trick, that may be a cost-effective way to go. But as your organization and content needs evolve, you’ll likely need a more robust solution. So, how do you know when it’s time for a DAM system? While the answer is different for every organization, here are a few telltale signs to look for.

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Topics: DAM

The Content Activation Model: How to Hit the DAM Bullseye With Your Content Strategy

by Jake Athey, October 18, 2021

A powerful content strategy has become the bullseye of modern marketing. But all too often, marketers miss their target.

We might have the sharpest arrows (content), but without the right bow (technology), it’s hard to aim. Digital asset management (DAM) is the bow that allows you to launch content with precision — and nail your content strategy.

To help you hit more bullseyes, we’ve created the Content Activation Model, a game plan that aligns your DAM system with your overall brand strategy. Our goal is to help you build a stronger brand by using DAM software to its full potential.

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Topics: Content, Marketing

Marketing Resource Management

by Serai Schueller, October 13, 2021


It’s no secret that what happens behind the scenes at an organization impacts the experience a customer receives on the front end. Any operational flaw — be it an inefficient workflow, disorganized content library, or lack of data transparency — affects the speed, quality, and consistency of a customer’s experience with a brand. Now, of course, no organization is perfect (and getting the right marketing technology (martech) stack in place certainly takes some work), but it’s often the organizations that leverage marketing resource management (MRM) tools that have the advantage.

 

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Topics: Marketing

What Is Digital Rights Management?

by Molly Hamm, October 11, 2021


Understanding how and when to use copyrighted materials like stock photography, logos, videos, and more can be a full-time job. If you or a team member use a piece of content incorrectly, you could be looking at a fine or even a lawsuit. With new material being created at a rapid pace, having a single gatekeeper to keep track of everything is unrealistic. That’s why many companies are turning to digital rights management tools to keep tabs on their digital content.

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Topics: Integrations

What's the Difference Between PNG, JPEG, GIF, and TIFF?

by Nate Holmes, October 8, 2021

The range of different file types for visual content can make it hard to know which one to use, especially if you’re not a graphic designer. But having a basic understanding of common file types — and when to use them — is a good skill for any marketer to have.

Let’s start by taking a look at four common file types: 

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Topics: Creative, DAM

DAM ROI: The Business Case for DAM

by Jake Athey, October 5, 2021


If you manage content, brand, or marketing operations you have a wide range of business needs for using digital asset management (DAM) software. Sometimes it can be hard to justify the new or continued investment in technology, but the return on investment (ROI) for DAM is there. It can help you streamline content operations, protect your brand, and overcome e-commerce content challenges.

Of course, everyone knows money will be saved if you can “overcome content challenges,” but how much? You need to be able to calculate the ROI for your DAM investment to show how it supports your strategic initiatives. Before we show you a few ways to calculate ROI for DAM, let’s start by building a business case. 

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Topics: DAM

How to Win on the Digital Shelf

by Nate Holmes, October 4, 2021

Instead of a physical retail shelf full of choices, the digital shelf is made up of every customer experience your buyers have with your product — search results, mobile apps, websites, social media, in-store shopping, etc. If you want to win on the digital shelf in e-commerce you need to stock every location with high-quality product information. 

This change from physical to digital is challenging for some, but it also presents a big opportunity. You now have more control over the appearance of your product and story (e.g. branded videos and 360º photography). To start stocking your digital shelf, identify and prioritize your most important products, clarify price points, invest in search engine optimization (SEO) strategy, and garner as many reviews as possible. 

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Topics: Content Strategy, PIM, e-commerce

Migrating Content to a New Digital Asset Management System

by Molly Hamm, September 29, 2021


Managing content is complicated. Keeping track of where files are stored and which version is the most current can be a time-intensive challenge. Storing files in a central platform, like a digital asset management (DAM) system, can help teams keep content organized and easy to access. 

But not all DAM systems have the same functionality. Perhaps you’ve been using a DAM system for several years but it hasn’t scaled with your business growth. Or maybe it doesn’t integrate with your new marketing technology. Or it could be that you need better customer support across your global offices. Whatever the reason, if you decide to switch to a different vendor you’ll need to migrate content from your existing system to a new platform — which is no small task! Let’s explore how you can set yourself up for success.

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Topics: DAM

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