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“The Widen Collective has allowed us to maintain brand consistency in a really effective way.”

Eric Uhlich
Graphic Designer

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We've won awards.
People like us.

See the latest

 

Our 2021 Connectivity Report is here

Learn how leading brands use product information – data, marketing content, and digital assets – to deepen audience connections and excel in digital commerce.

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The 2021 Widen Connectivity Report Preview

Content is messy and complicated

Content comes in many forms, and has countless sources and destinations. It changes with new messaging, visual styles, and product updates. Quite simply, content can be difficult to manage!

We’ve been solving these challenges for 20 years.

digital asset management solutions

 

deliver content to market with workflow and portals

 

Widen simplifies how content gets to market

Take the guessing game out of your workflow with the cloud-based Widen Collective®.

Bring content together
Create a searchable, shareable library of your photos, videos, documents, podcasts, and product information

Send it anywhere
Distribute content to any person or system to support sales, marketing, and e-commerce

Accelerate your workflows
Use automation to guide content through creation, review, approval, and distribution

Stay connected to the tools you use everyday

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“After the implementation, we are now able to leverage a much smarter, more systems-based process to assign the correct assets to the correct products and update a version in one central location, and have that push to all instances of that asset across multiple websites and web applications. It saves major time for the marketing team.”

Megan Leonardi
Director of Digital Marketing & E-commerce

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Real history, unreal service

Widen has thrived for more than 70 years because:

We do what we say
We don’t wait for change, we become it
We challenge today
We flourish, together
Service is our secret sauce

We want to be the best part of your day, so you can reach your highest potential – every day.

Global software, local mindset

With offices in the United States and Europe, Widen helps you increase marketing efficiency anywhere in the world.

700+ customers around the world

1,000,000+ active users around the world

175 countries worldwide

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Arthur Werner Enterprise DAM User
“Widen was a great match. We wanted something that was SaaS-based and something that was adaptable.”
Arthur Werner

HARMAN International

Kate Bennewitz DAM Software User
“Widen has helped us serve an international market by being a tool that communicates. It's allowed for more open communications, which helps our markets grow.”
Kate Bennewitz

Life Fitness

Cami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and Digital
We knew there was an opportunity to become more data driven and ultimately improve audience segmentation to create media and content efficiencies, cost efficiencies, and use the power of data to breakdown our “cheese silos” in order to activate Sargento’s go-to-market strategy as a whole.
Cami Schenck

Sargento

DAM Software API User Jennifer Hurley
“We've built elaborate systems around the DAM, leveraging Widen's API to create a photo management workflow. Widen's product is core to our current ecosystem.”
Jennifer Hurley

Clear Channel Outdoor

What's happening at Widen

Creative Asset Management Software | Widen

Learn more about creative asset management including what it is, what software is available, and why creative asset management is essential to successful marketing efforts.

Guide to Choosing a Digital Asset Management System | Widen

An overview of what to consider when searching for a new or replacement digital asset management (DAM) solution.

10 Reasons to Attend the 10th Annual Widen Summit® | Widen

Need a reason to join our 10th annual Widen Summit® this October? Here are 10! See why you shouldn't miss the all-virtual event, October 19-20, 2021.

Widen Rolls Out Connector for Adobe and Microsoft Applications

Although 91 percent of marketing and creative professionals say they invest in quality graphic design, it does not garner the C-level visibility to match

Widen and Clarifai Enhance Partnership With Computer Vision for DAM

Although 91 percent of marketing and creative professionals say they invest in quality graphic design, it does not garner the C-level visibility to match

Widen Launches Sweeping Upgrades to its Combined DAM and PIM Solution

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models

Festival of DAM

(Speaking and exhibiting)
September 1-2, 2021
Virtual event

Widen Summit

(Hosting)
October 19-20, 2021
Virtual event

DAM Fest Europe

(Speaking and exhibiting)
November 4, 2021
Virtual event