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“The Widen Collective has allowed us to maintain brand consistency in a really effective way.”

Eric Uhlich
Graphic Designer



We've won awards.
People like us.

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Our 2021 Connectivity Report is here

Learn how leading brands use product information – data, marketing content, and digital assets – to deepen audience connections and excel in digital commerce.

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The 2021 Widen Connectivity Report Preview

Content is messy and complicated

Content comes in many forms, and has countless sources and destinations. It changes with new messaging, visual styles, and product updates. Quite simply, content can be difficult to manage!

We’ve been solving these challenges for 20 years.

digital asset management solutions


deliver content to market with workflow and portals


Widen simplifies how content gets to market

Take the guessing game out of your workflow with the cloud-based Widen Collective®.

Bring content together
Create a searchable, shareable library of your photos, videos, documents, podcasts, and product information

Send it anywhere
Distribute content to any person or system to support sales, marketing, and e-commerce

Accelerate your workflows
Use automation to guide content through creation, review, approval, and distribution

Stay connected to the tools you use everyday

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“After the implementation, we are now able to leverage a much smarter, more systems-based process to assign the correct assets to the correct products and update a version in one central location, and have that push to all instances of that asset across multiple websites and web applications. It saves major time for the marketing team.”

Megan Leonardi
Director of Digital Marketing & E-commerce



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Real history, unreal service

Widen has thrived for more than 70 years because:

We do what we say
We don’t wait for change, we become it
We challenge today
We flourish, together
Service is our secret sauce

We want to be the best part of your day, so you can reach your highest potential – every day.

Global software, local mindset

With offices in the United States and Europe, Widen helps you increase marketing efficiency anywhere in the world.

700+ customers around the world

1,000,000+ active users around the world

175 countries worldwide

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Arthur Werner Enterprise DAM User
“Widen was a great match. We wanted something that was SaaS-based and something that was adaptable.”
Arthur Werner

HARMAN International

Kate Bennewitz DAM Software User
“Widen has helped us serve an international market by being a tool that communicates. It's allowed for more open communications, which helps our markets grow.”
Kate Bennewitz

Life Fitness

Cami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and Digital
We knew there was an opportunity to become more data driven and ultimately improve audience segmentation to create media and content efficiencies, cost efficiencies, and use the power of data to breakdown our “cheese silos” in order to activate Sargento’s go-to-market strategy as a whole.
Cami Schenck


DAM Software API User Jennifer Hurley
“We've built elaborate systems around the DAM, leveraging Widen's API to create a photo management workflow. Widen's product is core to our current ecosystem.”
Jennifer Hurley

Clear Channel Outdoor

What's happening at Widen

Widen's 2021 Connectivity Report: Marketing and Product Information | Widen

The fourth annual Connectivity findings are in — and they’re packed full of brand insights and survey data that’ll help you get the most out of your product information to achieve greater success on the digital shelf. Hear from leading brands, gather inspiration, and get ready to take connectivity to the next level.

What is “The Widen Experience?” | Widen

The Widen Experience is our unique approach to helping every customer achieve their digital asset management (DAM) and product information management (PIM) goals. Learn more.

7 Benefits of Digital Asset Management in 2021 | Widen

Learn more about these 7 benefits of DAM.

2021 Widen Connectivity Report Explores the Role of Product Information in Building Trust and Driving Sales Online

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models

Widen Named SIIA Business Technology Product CODiE Award Finalist for Best Content Management Platform

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models

Widen and 1WorldSync Partner to Streamline 360° Product Image Creation

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models

Festival of DAM

(Speaking and exhibiting)
September 1-2, 2021
Virtual event

Widen Summit

October 19-21, 2021
Virtual event

DAM Fest Europe

(Speaking and exhibiting)
November 4, 2021
Virtual event