Determining how to measure your marketing efforts can be daunting. Applying the scientific method to your analytics process can help provide focus in order to make meaningful use of your data. Read on for an overview of the approach and examples to help you get started today.

True digital asset management (DAM) systems will come loaded with features and capabilities, but not everyone is making the most of these tools. Aligned with Gartner’s 2021 CMO survey, Widen’s desired customer outcomes, or DCOs, help customers reach the full potential of their solution while delivering the return on investment (ROI) that leadership demands.

With approaching 5G download speeds predicted at 1GBS to 10GBS — video consumption is going to skyrocket and brands need to keep up. Companies could soon find themselves with hundreds, thousands, or tens of thousands of video files to manage. Successful brands will understand video asset management and have the right technology to store, organize, and distribute their video files. Here’s an overview of how video asset management works, who uses it, and the benefits that come with it.

BOSTON – September 8, 2021 – Acquia today announced that it has signed a definitive agreement to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software.

Powered by CI HUB, a software company specializing in data and content integrations, the connector enables creatives to search, add, and sync their Widen Collective® assets while working in Adobe and Microsoft applications.

(Speaking and exhibiting)
March 24, 2022
Virtual event

(Speaking and exhibiting)
April 4-8, 2022
Virtual event

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May 25, 2022
Virtual series