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Arthur Werner Enterprise DAM User
“Widen was a great match. We wanted something that was SaaS-based and something that was adaptable.”
Arthur Werner

HARMAN International

Kate Bennewitz DAM Software User
“Widen has helped us serve an international market by being a tool that communicates. It's allowed for more open communications, which helps our markets grow.”
Kate Bennewitz

Life Fitness

Cami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and Digital
We knew there was an opportunity to become more data driven and ultimately improve audience segmentation to create media and content efficiencies, cost efficiencies, and use the power of data to breakdown our “cheese silos” in order to activate Sargento’s go-to-market strategy as a whole.
Cami Schenck

Sargento

DAM Software API User Jennifer Kordosky
“We've built elaborate systems around the DAM, leveraging Widen's API to create a photo management workflow. Widen's product is core to our current ecosystem.”
Jennifer Kordosky

Clear Channel Outdoor

Content is messy and complicated

Content comes in many forms, and has countless sources and destinations. It changes with new messaging, visual styles, and product updates. Quite simply, content can be difficult to manage!

We’ve been solving these challenges for 20 years.

 

Widen simplifies how content gets to market

Take the guessing game out of your workflow with the cloud-based Widen Collective®.

Bring content together
Create a searchable, shareable library of your photos, videos, documents, podcasts, and product information.

Send it anywhere
Distribute content to any person or system to support sales, marketing, and e-commerce.

Accelerate your workflows
Use automation to guide content through creation, review, approval, and distribution.

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Widen platform configured for your needs

digital-asset-management-solution-header-graphicDigital asset management

Bring order to content chaos with a scalable enterprise DAM solution.

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product-information-management-solution-header-graphicProduct information management

Go to market faster with a marketing-friendly PIM solution.

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brand-management-solution-header-graphicBrand management

Take control of your narrative with one platform.

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marketing-resource-management-solution-header-graphicMarketing resource management

Streamline workflows with one platform to drive creative outcomes.

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Stay connected to the tools you use everyday

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What's happening at Widen

Applying the Scientific Method to Marketing Analytics | Widen

Determining how to measure your marketing efforts can be daunting. Applying the scientific method to your analytics process can help provide focus in order to make meaningful use of your data. Read on for an overview of the approach and examples to help you get started today.

Improve DAM ROI with Desired Customer Outcomes | Widen

True digital asset management (DAM) systems will come loaded with features and capabilities, but not everyone is making the most of these tools. Aligned with Gartner’s 2021 CMO survey, Widen’s desired customer outcomes, or DCOs, help customers reach the full potential of their solution while delivering the return on investment (ROI) that leadership demands.

What is Video Asset Management? | Widen

With approaching 5G download speeds predicted at 1GBS to 10GBS — video consumption is going to skyrocket and brands need to keep up. Companies could soon find themselves with hundreds, thousands, or tens of thousands of video files to manage. Successful brands will understand video asset management and have the right technology to store, organize, and distribute their video files. Here’s an overview of how video asset management works, who uses it, and the benefits that come with it.

Acquia to Acquire Widen, Advancing Acquia Open Digital Experience Platform

BOSTON – September 8, 2021 – Acquia today announced that it has signed a definitive agreement to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software.

Widen Rolls Out Connector for Adobe and Microsoft Applications

Powered by CI HUB, a software company specializing in data and content integrations, the connector enables creatives to search, add, and sync their Widen Collective® assets while working in Adobe and Microsoft applications.

DAM Asia-Pacific

(Speaking and exhibiting)
March 24, 2022
Virtual event

DAM Industry Week

(Speaking and exhibiting)
April 4-8, 2022
Virtual event

DAM and Product Information Management

(Speaking)
May 25, 2022
Virtual series

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Interested in learning more? We're here.

Our team is excited to hear about your brand and content goals, and share how our software can help.

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