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Widen for brand management

Take control of your narrative with one platform

Trust and reputations are built over time. Distorted images, off-brand messaging, and outdated illustrations erode your brand integrity. So we’ve made it easier for your teams to communicate with one shared vocabulary – written and visual.

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Our family just got bigger.
Way bigger.

Acquia, the world's only open digital experience platform, acquires Widen

In the Acquia DXP, digital assets, branded content, and product information are no longer siloed from your digital enterprise. With digital acceleration comes expanded teams and complex workflows. Acquia has brought us in to carry our promise of simplicity to a much wider world.

One platform to craft, collaborate, and share your brand

Present a consistent brand identity. Empower your social, web, event, and sales teams with brand guidelines and approved assets.

Organize review and approval. Set up proofing workflows so creators can produce better content in fewer drafts – no matter their timezone.

Web-to-print templates. Help your designer save time with templates that your sales team and dealers can customize for their market or region.

Confidence in your content. Use versioning, metadata, rights management to always use the right asset in the right format. No more folders of files named logov6.png.

Reuse and repurpose your best-performing content. Empower your designers with access to working files so they pull layers from existing assets to use in new communications.

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Why you’ll love Widen now...and as you grow

A shared brand style and voice. Manage all content across channels with one source of truth, so teams can put your brand assets to work without worry.

Flexible, shareable portals. Create a dynamic portal to share guidelines, logos, colors, customer testimonials, and key assets with a link – no coding required.

Integrate into your tech. Keep your brand consistent and work flowing by connecting to Adobe Creative Cloud, Microsoft Office 365, Salesforce, and other key creative, marketing, and sales tools.

See how Hootsuite Powers Brand Management with the Widen Collective  arrow_forward

Curtis Foreman Headshot
I would say the real central value that Widen brings to the Hootsuite brand is on making the universe of brand material so much smaller. People know where to go and they can have confidence that when they find an asset that it’s been created by the brand team, it’s on brand, and it’s released for use.
Curtis Foreman

Senior Editor at Hootsuite

The Widen Collective platform configured for your DAM needs

Digital asset management for brand management needs

 

What you’ll need

Assets: Catalog, control, and distribute rich media assets from a central source of truth

Insights: Track and measure assets and build site performance dashboards

Portals: Share curated subsets of assets with control and flexibility

Templates: Create localized web-to-print collateral that’s on-brand and on demand

Workflow: Streamline collaboration, reviews, and approvals with online proofing

Do more with

Entries: Enrich product data with marketing copy and digital assets for distribution

Digimarc: Add an extra layer of rights management and protection with digital watermarking from Digimarc.

Adobe Creative Cloud integration: Connect the Collective right from Adobe applications.

Project management integration: Sync assets and metadata between the Collective and project management tools.