Product Marketing vs Product Management: What's the Difference?

by Nate Holmes, November 18, 2019

A lot of hard work goes into launching profitable products. Many teams and stakeholders are involved — including product management and product marketing. These two roles kind of sound like different ways of saying the same thing, like Gershwin's tomato and tomahto. But they actually are more like apples and oranges...they are separate disciplines with distinct responsibilities.

So where exactly does one role stop and the other start? This can vary between companies, but there are some key areas of focus that make each role unique.

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Topics: PIM

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