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Go to the Widen blog where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

What drives your audience?

6 not-so-complicated ways to get to know your audience

As marketers, it's our job to get to know the people we are trying to reach. What motivates them to get out of bed in the morning? What are their wants, needs, goals, and pain points? How do our brands fit into those?

We can then use that information to create better messaging, content, and designs.

To get to know your audience, try out these methods.

  • Have a good old-fashioned conversation
  • Dig up data
  • Survey them
  • Be the party starter
  • A/B test
  • Seize the opportunity

For more on how to apply each of these methods, read the article!

Read the article

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Get in touch with Nate

Nate Holmes
Content Marketing Manager 

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Widen, 6911 Mangrove Lane, Madison, Wisconsin 53713 United States
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