Visual content demand is growing exponentially every year, but determining how to prioritize a creative budget can be tricky. Most teams can’t afford to do it all, so deciding whether to create more videos, plan an on-location photoshoot, or hire a new designer, for example, is often a real challenge for marketing and creative teams. This article provides an overview of how DAM data, when used strategically, can be leveraged to inform your creative budget, while maximizing return on marketing dollars.
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