11 upcoming webinars that will increase your DAM skills

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Widen digital asset management webinars

We spent the last part of 2015 and the beginning of 2016 conducting a lot of webinars as part of our Widen Summit series and Widen University programming. As a result, we’ve learned a lot about engaging learners and providing the best learning experience as we can.

We’re excited to keep the webinar momentum going with some great series and stand-alone web workshops that will increase your skills in the following areas.

  • Understanding the digital asset management marketplace
  • Digital asset management basics like how it can benefit your organization, working with vendors, and building workflows
  • Determining return on investment (ROI) of a DAM system
  • DAM administration tasks
  • System implementation
  • Developing and evaluating metadata schemes
  • Using and configuring the Insights application to get useful data about digital asset use
  • Building custom charts and dashboards in Insights

We’re crafting interactive sessions that feature our staff, customers, partners, and DAM industry experts like Forrester and G2. Below are descriptions of the webinars being offered this spring and links to registration. The list starts with industry and partner webinars – make sure to scroll down and read about the Insights series and DAM 101.

Industry and partner webinars

We’ve partnered with research firms like Forrester and G2 to bring the most up-to-date information about trends and topics in digital asset management.

DAM for Higher Education

This webinar has already occurred. View the recording.

Most higher education institutions are in desperate need of a DAM system – whether they are aware of it or not. Luckily, more organizations are realizing that a DAM system can benefit them financially and improve campus processes. Widen is teaming up with Higher Ed Live to present the basics of digital asset management and how DAM can help solve problems and increase collaboration.

Our customers Corey Chimko of Cornell University and Maile Theisen of the University of Massachusetts at Amherst will discuss how they use DAM in their departments with the help of host Erin Supinka, the social media manager at Dartmouth College.

DAM for Marketing trends with Forrester

This webinar has already occurred. View the recording.

We are very excited to be teaming up with research giant Forrester to bring you an overview of major topics and themes in digital asset management (DAM) for marketing. Widen Marketing Director Jake Athey and Senior Analyst Anjali Yakkundi will present major takeaways from the newly released Market Overview on Digital Asset Management.

Best practices in DAM with G2

June 16, time tbd. Register!

As the world’s largest business software review platform, G2 Crowd is a place people go when they need to make decisions so it was natural for us to partner with them for a webinar about best practices in digital asset management (DAM). Join us for this educational webinar.

Insights 101, 201, 301

 Insights analytic application for the Widen Media Collective

Our new integrated analytics application Insights is a big hit. If you haven’t started using it yet, are just starting to get into Insights, or are using it regularly, this series is for you! We recommend that you plan on attending the entire series. The sessions are designed to build on each other – ending with an opportunity for you to share your data and refine techniques.

Insights 101

This webinar has already occurred. View the recording.

Start with this course to learn the basics of Insights like default dashboards, how asset engagement is measures, and why Insights is a powerful tool for DAM administrators and content marketers.

Insights 201

This webinar has already occurred. View the recording.

Insights is a vital part of every marketer’s toolkit – as long as you define your data needs. During the second part of our three-part series on Insights determine what questions you want to ask about your digital assets and how to get the answers from your data. This is an interactive session!  Participants will be guided through framing questions that can be answered with information gleaned in Insights.

Insights 301

This webinar has already occurred. View the recording.

This “capstone course” in the Insights series will be all about you – building custom charts and dashboards and strategies for sharing information with your teams.

DAM 101

Digital asset management dot com by Widen

This new series is presented by our educational site DigitalAssetManagement.com. They are all about concepts in digital asset management – not product or company specific. A great place to learn more about DAM.

DAM 101: What it’s all about

This webinar has already occurred. View the recording.

Are you new to DAM or want to share DAM concepts with your colleagues? “The world of DAM” is a great session to learn about what DAM is, how it can benefit your organization, and the DAM adoption path.

DAM 101: Build use cases and determine ROI

This webinar has already occurred. View the recording.

Get concrete tips for finding a digital asset management (DAM) system that works and is worthwhile for your organization. We’ll guide you through writing use cases based on the people in your organization and demonstrate ways to calculate ROI, or return on investment.

DAM 101: A day in the life of an admin

April 5, 11:00am CST. Register!

Do you know what it takes to administer a DAM system? Admins are a key element of a useful DAM system and they perform a variety of tasks including entering metadata, assigning permissions, training users, and reviewing the system.

DAM 101: Implementation overview

April 5, 11:00am CST. Register!

A thoughtful implementation of a DAM ensures success – for users, stakeholders, and your organization’s bottom line.  Join us for an overview of what implementation looks like and provide tips for success before, during, and after you move into a DAM, including importing assets, finalizing metadata, and engaging system users.


Whew! If you made it to the end of this, congrats! We hope you found some sessions that will be useful to you and your team. If not, contact us to let us know what kind of webinars you would like to see.

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