24/7 Global Access to Brand Assets

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"Global Access" video interview with Jim Magruder, Senior Marketing Communications Manager of InSinkErator, Division of Emerson Electric Co.

Being able to access brand assets 24/7 via web based DAM system is such an important benefit to sales.  I myself was a kitchen designer and worked at home all hours of the night to finish up a project and being able to find the details needed to complete the project are definitely very important.  InSinkErator products are sold in over 80 countries all over the world, so for any of their channel partners to be able to access images and marketing materials at anytime through a web based digital asset management platform is tremendous resource.

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