Brands are adding 360° product imagery to their sites and increasing online conversions by as much as 47%. Are you? Whether you’re in B2B or B2C, we’ve compiled what you need to know about 360° spinsets and how to take them from creation to your downstream channels.
What is 360° photography?
360° photography is a collection of 2D images that when viewed sequentially creates a “flip-book” effect that typically spins around a product. These spinsets are usually created with 24 to 96 JPG files and are managed as a ZIP archive. They are often published on a website through an image viewer that stitches the images together to provide a fluid, seamless interaction. Some 360° photography even goes above and below an object or shows animations of a product in action.
Automate 360° photography creation
While you can purchase 360° photography equipment for your in-house studio, you can also expedite your 360° spin photography creation with the help of companies like Snap36, a 1WorldSync company.
Snap36 is the leading provider of affordable e-commerce product photography for brands, distributors, and retailers. Their innovative robotic equipment and workflow software efficiently automates image capture to deliver 360° spin photography. In fact, they are the only Amazon content partner that can get your 360° images uploaded and published within one week.
Widen has partnered with Snap36 to provide customers an operationally seamless “physical-to-digital” product content creation process.
Managing 360° spin photography with the Widen Collective
Widen’s combined DAM and PIM solution, the Widen CollectiveⓇ, helps you bring content together, send it anywhere, and accelerate your workflows – and spinset photographs are no exception.
Here’s what you can do with spinsets using the Collective:
- Upload, find, and manage your spinsets
- View thumbnail asset previews
- Interact with your spinsets on the Asset Digest page, in Entries, and in Portals
- Create share links and embed codes for your spinsets
- Use Entries to associate spinsets with products, alongside the product data, other assets, and marketing copy
- Use Entries to syndicate all product information, including spinsets, to e-commerce and marketing channels
For technical details on how to upload, manage, and share spinset assets, check out the article Is 360º photography supported in the Collective?. Or, to see more ways to maximize conversions using 360º spin images, check out the on-demand webinar, "Level Up Your Product Pages With 360° Spin Images."