Brands are adding 360° product imagery to their sites and increasing online conversions by as much as 47%. Are you? Whether you’re in B2B or B2C, we’ve compiled what you need to know about 360° spinsets and how to take them from creation to your downstream channels.
What is 360° photography?
360° photography is a collection of 2D images that when viewed sequentially creates a “flip-book” effect that typically spins around a product. These spinsets are usually created with 24 to 96 JPG files and are managed as a ZIP archive. They are often published on a website through an image viewer that stitches the images together to provide a fluid, seamless interaction. Some 360° photography even goes above and below an object or shows animations of a product in action.
Automate 360° photography creation
While you can purchase 360° photography equipment for your in-house studio, you can also expedite your 360° spin photography creation with the help of companies like Snap36, a 1WorldSync company.
Snap36 is the leading provider of affordable e-commerce product photography for brands, distributors, and retailers. Their innovative robotic equipment and workflow software efficiently automates image capture to deliver 360° spin photography. In fact, they are the only Amazon content partner that can get your 360° images uploaded and published within one week.
Widen has partnered with Snap36 to provide customers an operationally seamless “physical-to-digital” product content creation process.
Managing 360° spin photography with the Widen Collective
Widen’s combined DAM and PIM solution, the Widen CollectiveⓇ, helps you bring content together, send it anywhere, and accelerate your workflows – and spinset photographs are no exception.
Here’s what you can do with spinsets using the Collective:
- Upload, find, and manage your spinsets
- View thumbnail asset previews
- Interact with your spinsets on the Asset Digest page, in Entries, and in Portals
- Create share links and embed codes for your spinsets
- Use Entries to associate spinsets with products, alongside the product data, other assets, and marketing copy
- Use Entries to syndicate all product information, including spinsets, to e-commerce and marketing channels
For technical details on how to upload, manage, and share spinset assets, check out the article Is 360-degree photography supported in the Collective?.