ABI Research Reports Digital Asset Management Market to Surpass $1Billion in 2013

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ABI Research, a market research firm focused on the impact of emerging technologies on global consumer and business markets, has reported that the Digital Asset Management market is to reach $1 Billion in 2013.  (Wow! That’s some incredible growth!)  This was a study Widen participated in this year with ABI Research analyst Zippy Aima.  Business drivers for adopting Digital Asset Management solutions include the need for increased collaboration for growing amounts of digital media across all personnel and departments part of all processes from creation to delivery of the digital content.  Another driver highlighted in the study is a DAM system’s ability to integrate with existing third-party systems including ERP and enterprise content management (ECM) applications.  (I concur.)  As for the bottom line, DAM systems “improve operational efficiency and demonstrate a clear ROI.” (We’ve been preaching this for years.)  Decreasing storage costs and increasing bandwidth are two resource elements affecting cost and asset mobility.  (That’s why we mention “cloud computing” – flexibly scalable and conveniently cost-effective.)  High price is reported to be one of the barriers to DAM adoption – mentioning the average cost to be in the range of $100K - $150K.  (Consider the low monthly subscription of DAM SaaS.)  Another barrier reported is a lack of interest from C-level executives.  (That’s why we prove DAM’s impact on marketing efficiency and effectiveness with a clear ROI.)

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